Showing posts with label Mercedes. Show all posts
Showing posts with label Mercedes. Show all posts
From Concept to Reality: BlackBerry-QNX's Groundbreaking CES Tradition
Thomas Bloor
Business Development Manager, QNX BlackBerry
The annual Consumer Electronics Show in Las Vegas has been growing in importance for the automotive industry over the years. You can hardly fail to notice that this year, as in previous years, the big automakers vie for floor space and attention with the glut of big screen TVs and other consumer goods. As always, BlacBerry QNX will be in the North Hall, proudly in the middle of the big automotive OEMs.
At CES BlackBerryQNX has an enviable history of bringing concept cars that rival anything on the show floor, with one important difference – ours are not pure flights of fancy, and we show technologies that will become realities in the near future.

Business Development Manager, QNX BlackBerry
The annual Consumer Electronics Show in Las Vegas has been growing in importance for the automotive industry over the years. You can hardly fail to notice that this year, as in previous years, the big automakers vie for floor space and attention with the glut of big screen TVs and other consumer goods. As always, BlacBerry QNX will be in the North Hall, proudly in the middle of the big automotive OEMs.
At CES BlackBerryQNX has an enviable history of bringing concept cars that rival anything on the show floor, with one important difference – ours are not pure flights of fancy, and we show technologies that will become realities in the near future.
We started this trend back in 2010 with an LTE-connected Toyota Prius – 18 months before the first commercial LTE deployment in mid-2011. Working with Alcatel-Lucent to provide the experimental network, we demonstrated Google maps functionality with local search and an embedded Pandora radio app in a car for the first time. Connectivity is standard in many cars today, but in 2010 we demonstrated the future.
2012 brought us a CNET "Best of CES" award for demonstrating cloud-based natural language voice recognition, text-to-speech, and NFC based one-touch Bluetooth pairing. Simply touching your phone to an NFC reader in the center console automatically paired the phone and car.
In 2013 we got ahead of the trend for ever larger center stack displays – with detailed 3D maps and voice recognition Keyword Spotting – common today in smartphones but a first in a car. Simply saying "Hello Bentley" enabled you to start interacting with the natural language cloud based voice recognition Powered by AT&T’s Watson.
2014 took literally us in a different direction. A 21-inch horizontally orientated center stack display extends across the dash, naturally extending the interaction and functionality towards the passenger. Behind the screens the instrument cluster was integrated with the center stack running both driver information and IVI functions. With seamless controllability across the touch screen, physical buttons, and the jog wheel controls multi-modal input was highlighted across all available functionality.
Not content with that, we foreshadowed greater integration of ADAS functionality warnings to the driver. In 2014 we warned the driver if local speed limits were exceeded through both the cluster and verbally through text-to-speech, and we followed this up in 2015 with a system that recommends an appropriate speed for upcoming curves based upon driving conditions and the radius of the bend.
So, what innovations will we be showing in 2017? I’m not allowed to tell you just yet but, in a first (for us), we’ll be showing both future and current production technologies and innovations.
Building on our products ranging from in-car acoustics through our comprehensive QNX-CAR application platform and to next generation driver assistance/autonomous drive we will be demonstrating how technology can enhance the user experience and increase safety for drivers and passengers.
While demonstrating technologies that will come to future production vehicles, these cars are not just "show floor wonders" because our automotive knowledge enables us to build demonstrators for the real world, which can be driven, thus allowing technologies to be experienced first-hand.

Shopping for an EV - Mercedes B-Class ED
| A nice place to be, if not to drive. |
Prologue
Mercedes has finally joined the EV bandwagon, with four models to choose and a couple more coming in the coming months, i thought it was time to do a little mistery shopping and see how Mercedes sales force handle EV's and their potential buyers.
Model of choice: Mercedes B-Class ED, the only pure electric car available, and honestly, the only MB plug-in model i would see myself having.
Shopping
I went to a Mercedes dealership in Lisbon, with several models on exhibition, none of them of the plug-in variety.
I was quickly referred to the plug-in sales specialist, that introduced me briefly to the B-Class and the Electric Drive specifics, i asked him if there was any model available for the test drive, to which he answered me in a positive way and asked me to wait a few minutes while he was going to ask the car for the drive.
While i waited, i looked around and thought: "I should have brought a suit", considering how grown up and formal the ambiance was is the dealership, in stark contrast to the Apple-like environment and enthusiastic reception i had in the BMW i dealership a year back.
And the reference to BMW is important, as driving the Mercedes, i realized that despite both the i3 and the B-Class ED sharing similar prices and power specs, they have very diferent approaches to the electric car concept: While the Bimmer was made from scratch, has a love it / hate it design and stands as a hot (RWD!) hatch to blast in the Megacities (A BMW Mini?), the Mercedes is just about the opposite: A sensible adaptation to an existing car that blends through traffic, the B-Class is spacious, comfortable and wafts in serenity that lends it an upmarket feel, enhanced by the absence of noise and instant torque, so you could call the Merc an EV with Grand Tourer spirit, in contrast to the BMW i3 urban sports car frenzy.
During the test drive i made a couple of questions regarding the car and vehicle charging, to which the sales person answered correcly but without too much detail (Once again, i missed the more engineer/nerd-like answers from the i-genius salesperson of the BMW i).
Back to the dealership, i asked for a Lease simulation, to which he asked me a couple of questions regarding equipment options and offered a couple of them for free, in the end he delivered me the simulation and asked me if i wanted the car right away or if i could wait a bit.
"Why?" - I asked.
He replied:
- Currently we don't have any ED ready for delivery, we are having a higher demand than expected, and this is a specific version...
- And much time would i have to wait?
- Around three, four months...
I answered that i wasn't much in a hurry, but four months sounded too much, to which he replied: "Probably in January we could have it here..."
After this small dialogue, i said i would decide in a couple of weeks and then i would give him some feedback.
In Short
Mercedes is playing safe with EV's, they don't have the problem Renault has with an unwilling sales force, but they are not also on a goundbreaking path like BMW with their "i" sub-brand searching for customers not only within the BMW demographics, but also looking to conquer new customers that wouldn't think in buying regular BMW's.
Basically, plug-in Mercedes are for current three-pointed-star customers that wish to switch to electric (hybrid) drive, be it for tax reasons or others.
Finally, a request to Dieter Zetsche and the Mercedes management team: I know four months won't be a deal breaker for most customers, but nevertheless, you could increase just a tad the plug-in version quotas, so that those waiting can get their plug-ins with more normal deadlines, and a sidenote, BMW is selling four times more plug-ins than Mercedes...
A low-down look at the QNX concept cars
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| Paul Leroux |
The principle behind our technology concept cars is simple in theory, but challenging in practice: Take a stock production vehicle off the dealer’s lot, mod it with new software and hardware, and create user experiences that make driving more connected, more enjoyable, and, in some cases, even safer.
It’s always fun to guess what kind of car the team will modify. But the real story lies in what they do with it. In recent years, they’ve implemented cloud-based diagnostics, engine sound enhancement, traffic sign recognition, collision warnings, speed alerts, natural voice recognition — the list goes on. There’s always a surprise or two, and I intend to keep it that way, so no hints about the new car until CES. ;-)
In the meantime, here is a retrospective of QNX technology concept cars, past and present. It’s #WheelWednesday, so instead of the usual eye candy, I’ve chosen images to suit the occasion. Enjoy.
The Maserati Quattroporte GTS
From the beginning, our technology concept cars have demonstrated how the QNX platform helps auto companies create connected (and compelling) user experiences. The Maserati, however, goes one step further. It shows how QNX can enable a seamless blend of infotainment and ADAS technologies to simplify driving tasks, warn of possible collisions, and enhance driver awareness. The car can even recommend an appropriate speed for upcoming curves. How cool is that?

The Mercedes CLA 45 AMG
By their very nature, technology concept cars have a short shelf life. The Mercedes, however, has defied the odds. It debuted in January 2014, but is still alive and well in Europe, and is about to be whisked off to an event in Dubai. The car features a multi-modal user experience that blends touch, voice, physical buttons, and a multi-function controller, enabling users to interact naturally with infotainment functions. The instrument cluster isn’t too shabby, either. It will even warn you to ease off the gas if you exceed the local speed limit.

The Bentley Continental GT
I dubbed our Bentley the “ultimate show-me car,” partially because that’s exactly what people would ask when you put them behind the wheel. The digital cluster was drop-dead gorgeous, but the head unit was the true pièce de résistance — an elegantly curved 17” high-definition display based on TI’s optical touch technology. And did I mention? The car’s voice rec system spoke with an English accent.

The Porsche 911 Carrera
Have you ever talked to a Porsche? Well, in this case, you could — and it would even talk back. We outfitted our 911 with cloud-based voice recognition (so you could control the nav system using natural language) and text-to-speech (so you could listen to incoming BBMs, emails, and text messages). But my favorite feature was one-touch Bluetooth pairing: you simply touched your phone to an NFC reader in the center console and, hey presto, the phone and car were automatically paired,

The Chevrolet Corvette
I have a confession to make: The Corvette is the only QNX technology concept car that I got to drive around the block. For some unfathomable reason, they never let me drive another one. Which is weird, because I saw the repair bill, and it wasn’t that much. In any case, the Corvette served as the platform for the very first QNX technology concept car, back in 2010. It included a reconfigurable instrument cluster and a smartphone-connected head unit — features that would become slicker and more sophisticated in our subsequent concept vehicles. My favorite feature: the reskinnable UI.

The Jeep Wrangler
Officially, the Wrangler serves as the QNX reference vehicle, demonstrating what the QNX CAR Platform can do out of the box. But it also does double-duty as a concept vehicle, showing how the QNX platform can help developers build leading-edge ADAS solutions. My favorite features: in-dash collision warnings and a fast-booting backup display.

Well, there you have it. In just a few months’ time, we will have the honor of introducing you to a brand new QNX technology concept car. Any guesses as to what the wheels will look like?
If you liked this post, you may also be interested in... The lost concept car photos
It seems like only yesterday...
By Megan Alink, Director of Marketing Communications for Automotive
What were you doing on September 14, 1999? It was likely an inauspicious day for most people, but for QNX, the date represented our official entry into the automotive market:
Don’t get me wrong — QNX was no tentative newcomer on the scene. After all, we were marking almost two decades in the embedded software business. QNX OS technology was already powering mission-critical systems for credit card processing, energy generation, healthcare, mail sorting, precision manufacturing, mining, security, and warehouse automation worldwide. (Whew!) But it was time to take that reliability and flexibility to more markets, ones with needs similar to our existing customer base. Enter automotive. (And we did.)
Today, we are pleased to be able to say that QNX software is found in more than 60 million vehicles on the road. In telematics systems like OnStar. In infotainment services like Volkswagen's RNS 850 GPS navigation system and Ford SYNC 3. In the digital instrument clusters of the state-of-the-art Audi TT and Mercedes S-Class Coupé.
60 million is a very big number. Obviously, we wouldn’t have reached this milestone without the support of our Tier 1 customers who build QNX into their systems every day, the 40+ automakers who choose these QNX-based systems, and our ecosystem of automotive partners who enrich our offering with their market-leading innovations. We want to thank all of these companies for the exciting and challenging opportunities they give us. Here’s to the next 60 million!
What were you doing on September 14, 1999? It was likely an inauspicious day for most people, but for QNX, the date represented our official entry into the automotive market:
Don’t get me wrong — QNX was no tentative newcomer on the scene. After all, we were marking almost two decades in the embedded software business. QNX OS technology was already powering mission-critical systems for credit card processing, energy generation, healthcare, mail sorting, precision manufacturing, mining, security, and warehouse automation worldwide. (Whew!) But it was time to take that reliability and flexibility to more markets, ones with needs similar to our existing customer base. Enter automotive. (And we did.)
Today, we are pleased to be able to say that QNX software is found in more than 60 million vehicles on the road. In telematics systems like OnStar. In infotainment services like Volkswagen's RNS 850 GPS navigation system and Ford SYNC 3. In the digital instrument clusters of the state-of-the-art Audi TT and Mercedes S-Class Coupé.
60 million is a very big number. Obviously, we wouldn’t have reached this milestone without the support of our Tier 1 customers who build QNX into their systems every day, the 40+ automakers who choose these QNX-based systems, and our ecosystem of automotive partners who enrich our offering with their market-leading innovations. We want to thank all of these companies for the exciting and challenging opportunities they give us. Here’s to the next 60 million!
The A to Z of QNX in cars
Over 26 fast facts, brought to you by the English alphabet
A is for Audi, one of the first automakers to use QNX technology in its vehicles. For more than 15 years, Audi has put its trust in QNX, in state-of-the-art systems like the Audi virtual cockpit and the MIB II modular infotainment system. A is also for QNX acoustics software, which enhances hands-free voice communications, eliminates “boom noise” created by fuel-saving techniques, and even helps automakers create signature sounds for their engines.
B is for Bentley, BMW, and Buick, and for their QNX-powered infotainment systems, which include BMW ConnectedDrive and Buick Intellilink.
C is for concept vehicles, including the latest QNX technology concept car, a modded Maserati Quattroporte GTS. The car integrates an array of technologies — including cameras, LiDAR, ultrasonic sensors, and specialized navigation engines — to show how QNX-based ADAS systems can simplify driving tasks, warn of possible collisions, and enhance driver awareness.
D is for the digital instrument clusters in vehicles from Alpha Romeo, Audi, GM, Jaguar, Mercedes-Benz, and Land Rover. These QNX-powered displays can reconfigure themselves on the fly, providing quick, convenient access to turn-by-turn directions, back-up video, incoming phone calls, and a host of other information.
E is for experience. QNX has served the automotive market since the late 1990s, working with car makers and tier one suppliers to create infotainment systems for tens of millions of vehicles. QNX has been at work in safety-critical industrial applications even longer — since the 1980s. This unique pedigree makes QNX perfectly suited for the next generation of in-vehicle systems, which will consolidate infotainment and safety-related functions on a single, cost-effective platform.
F is for Ford, which has chosen the QNX Neutrino OS for its new SYNC 3 infotainment system. The system will debut this summer in the 2016 Ford Escape and Ford Fiesta and will be one of the first infotainment systems to support both Apple CarPlay and Android Auto.
G is for GM and its QNX-based OnStar system, which is now available in almost all of the company’s vehicles. GM also uses QNX OS and acoustics technology in several infotainment systems, including the award-winning Chevy MyLink.
H is for hypervisor. By using the QNX Hypervisor, automotive developers can consolidate multiple OSs onto a single system-on-chip to reduce the cost, size, weight, and power consumption of their designs. The hypervisor can also simplify safety certification efforts by keeping safety-related and non-safety-related software components isolated from each other.
I is for the ISO 26262 standard for functional safety in road vehicles. The QNX OS for Automotive Safety has been certified to this standard, at Automotive Safety Integrity Level D — the highest level achievable. This certification makes the OS suitable for a wide variety of digital clusters, heads-up displays, and ADAS applications, from adaptive cruise control to pedestrian detection.
J is for Jeep. The QNX reference vehicle, based on a Jeep Wrangler, showcases what the QNX CAR Platform for Infotainment can do out of the box. In its latest iteration, the reference vehicle ups the ante with traffic sign detection, lane departure warnings, curve speed warnings, collision avoidance alerts, backup displays, and other ADAS features for enhancing driver awareness.
K is for Kia, which uses QNX technology in the infotainment and connectivity systems for several of its vehicles.
L is for LG, a long-time QNX customer that is using several QNX technologies to develop a new generation of infotainment systems, digital clusters, and ADAS systems for the global automotive market.
M is for Mercedes-Benz, which offers QNX-based infotainment systems in several of its vehicles, including the head unit and digital instrument cluster in the S Class Coupe. M is also for market share: according to IHS Automotive, QNX commands more than 50% of the infotainment software market.
N is for navigation. Thanks to the navigation framework in the QNX CAR Platform, automakers can integrate a rich variety of navigation solutions into their cars.
O is for the over-the-air update solution of the BlackBerry IoT Platform, which will help automakers cut maintenance costs, reduce expensive recalls, improve customer satisfaction, and keep vehicles up to date with compelling new features long after they have rolled off the assembly line.
P is for partnerships. When automotive companies choose QNX, they also tap into an incredibly rich partner ecosystem that provides infotainment apps, smartphone connectivity solutions, navigation engines, automotive processors, voice recognition engines, user interface tools, and other pre-integrated technologies. P is also for Porsche, which uses the QNX Neutrino OS in its head units, and for Porsche 911, which formed the basis of one of the first QNX concept cars.
Q is for the QNX CAR Platform for Infotainment, a comprehensive solution that pre-integrates partner technologies with road-proven QNX software to jump-start customer projects.
R is for the reliability that QNX OS technology brings to advanced driver assistance systems and other safety-related components in the vehicle — the same technology proven in space shuttles, nuclear plants, and medical devices.
S is for the security expertise and solutions that Certicom and QNX bring to automotive systems. S is also for the advanced smartphone integration of the QNX CAR Platform, which allows infotainment systems to support the latest brought-in solutions, such as Apple CarPlay and Android Auto. S is also for the scalability of QNX technology, which allows customers to use a single software platform across all of their product lines, from high-volume economy vehicles to luxury models. And last, but not least, S is for the more than sixty million vehicles worldwide that use QNX technology. (S sure is a busy letter!)
T is for Toyota, which uses QNX technology in infotainment systems like Entune and Touch ‘n’ Go. T is also for tools: using the QNX Momentics Tool Suite, automotive developers can root out subtle bugs and optimize the performance of their sophisticated, multi-core systems.
U is for unified user interface. With QNX, automotive developers can choose from a rich set of user interface technologies, including Qt, HTML5, OpenGL ES, and third-party toolkits. Better yet, they can blend these various technologies on the same display, at the same time, for the ultimate in design flexibility.
V is for the Volkswagen vehicles, including the Touareg, Passat, Polo, Golf, and Golf GTI, that use the QNX Neutrino OS and QNX middleware technology in their infotainment systems.
W is for the QNX Wireless Framework, which brings smartphone-caliber connectivity to infotainment systems, telematics units, and a variety of other embedded devices. The framework abstracts the complexity of modem control, enabling developers to upgrade cellular and Wi-Fi hardware without having to rewrite their applications.
X, Y, and Z are for the 3D navigation solutions and the 3D APIs and partner toolkits supported by the QNX CAR Platform. I could show you many examples of these solutions in action, but my personal favorite is the QNX technology concept car based on a Bentley Continental GT. Because awesome.
Before you go... This post mentions a number of automotive customers, but please don’t consider it a complete list. I would have gotten them all in, but I ran out of letters!
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| Paul Leroux |
B is for Bentley, BMW, and Buick, and for their QNX-powered infotainment systems, which include BMW ConnectedDrive and Buick Intellilink.
C is for concept vehicles, including the latest QNX technology concept car, a modded Maserati Quattroporte GTS. The car integrates an array of technologies — including cameras, LiDAR, ultrasonic sensors, and specialized navigation engines — to show how QNX-based ADAS systems can simplify driving tasks, warn of possible collisions, and enhance driver awareness.
D is for the digital instrument clusters in vehicles from Alpha Romeo, Audi, GM, Jaguar, Mercedes-Benz, and Land Rover. These QNX-powered displays can reconfigure themselves on the fly, providing quick, convenient access to turn-by-turn directions, back-up video, incoming phone calls, and a host of other information.
E is for experience. QNX has served the automotive market since the late 1990s, working with car makers and tier one suppliers to create infotainment systems for tens of millions of vehicles. QNX has been at work in safety-critical industrial applications even longer — since the 1980s. This unique pedigree makes QNX perfectly suited for the next generation of in-vehicle systems, which will consolidate infotainment and safety-related functions on a single, cost-effective platform.
F is for Ford, which has chosen the QNX Neutrino OS for its new SYNC 3 infotainment system. The system will debut this summer in the 2016 Ford Escape and Ford Fiesta and will be one of the first infotainment systems to support both Apple CarPlay and Android Auto.
G is for GM and its QNX-based OnStar system, which is now available in almost all of the company’s vehicles. GM also uses QNX OS and acoustics technology in several infotainment systems, including the award-winning Chevy MyLink.
H is for hypervisor. By using the QNX Hypervisor, automotive developers can consolidate multiple OSs onto a single system-on-chip to reduce the cost, size, weight, and power consumption of their designs. The hypervisor can also simplify safety certification efforts by keeping safety-related and non-safety-related software components isolated from each other.
I is for the ISO 26262 standard for functional safety in road vehicles. The QNX OS for Automotive Safety has been certified to this standard, at Automotive Safety Integrity Level D — the highest level achievable. This certification makes the OS suitable for a wide variety of digital clusters, heads-up displays, and ADAS applications, from adaptive cruise control to pedestrian detection.
J is for Jeep. The QNX reference vehicle, based on a Jeep Wrangler, showcases what the QNX CAR Platform for Infotainment can do out of the box. In its latest iteration, the reference vehicle ups the ante with traffic sign detection, lane departure warnings, curve speed warnings, collision avoidance alerts, backup displays, and other ADAS features for enhancing driver awareness.
K is for Kia, which uses QNX technology in the infotainment and connectivity systems for several of its vehicles.
L is for LG, a long-time QNX customer that is using several QNX technologies to develop a new generation of infotainment systems, digital clusters, and ADAS systems for the global automotive market.
M is for Mercedes-Benz, which offers QNX-based infotainment systems in several of its vehicles, including the head unit and digital instrument cluster in the S Class Coupe. M is also for market share: according to IHS Automotive, QNX commands more than 50% of the infotainment software market.
N is for navigation. Thanks to the navigation framework in the QNX CAR Platform, automakers can integrate a rich variety of navigation solutions into their cars.
O is for the over-the-air update solution of the BlackBerry IoT Platform, which will help automakers cut maintenance costs, reduce expensive recalls, improve customer satisfaction, and keep vehicles up to date with compelling new features long after they have rolled off the assembly line.
P is for partnerships. When automotive companies choose QNX, they also tap into an incredibly rich partner ecosystem that provides infotainment apps, smartphone connectivity solutions, navigation engines, automotive processors, voice recognition engines, user interface tools, and other pre-integrated technologies. P is also for Porsche, which uses the QNX Neutrino OS in its head units, and for Porsche 911, which formed the basis of one of the first QNX concept cars.
Q is for the QNX CAR Platform for Infotainment, a comprehensive solution that pre-integrates partner technologies with road-proven QNX software to jump-start customer projects.
R is for the reliability that QNX OS technology brings to advanced driver assistance systems and other safety-related components in the vehicle — the same technology proven in space shuttles, nuclear plants, and medical devices.
S is for the security expertise and solutions that Certicom and QNX bring to automotive systems. S is also for the advanced smartphone integration of the QNX CAR Platform, which allows infotainment systems to support the latest brought-in solutions, such as Apple CarPlay and Android Auto. S is also for the scalability of QNX technology, which allows customers to use a single software platform across all of their product lines, from high-volume economy vehicles to luxury models. And last, but not least, S is for the more than sixty million vehicles worldwide that use QNX technology. (S sure is a busy letter!)
T is for Toyota, which uses QNX technology in infotainment systems like Entune and Touch ‘n’ Go. T is also for tools: using the QNX Momentics Tool Suite, automotive developers can root out subtle bugs and optimize the performance of their sophisticated, multi-core systems.
U is for unified user interface. With QNX, automotive developers can choose from a rich set of user interface technologies, including Qt, HTML5, OpenGL ES, and third-party toolkits. Better yet, they can blend these various technologies on the same display, at the same time, for the ultimate in design flexibility.
V is for the Volkswagen vehicles, including the Touareg, Passat, Polo, Golf, and Golf GTI, that use the QNX Neutrino OS and QNX middleware technology in their infotainment systems.
W is for the QNX Wireless Framework, which brings smartphone-caliber connectivity to infotainment systems, telematics units, and a variety of other embedded devices. The framework abstracts the complexity of modem control, enabling developers to upgrade cellular and Wi-Fi hardware without having to rewrite their applications.
X, Y, and Z are for the 3D navigation solutions and the 3D APIs and partner toolkits supported by the QNX CAR Platform. I could show you many examples of these solutions in action, but my personal favorite is the QNX technology concept car based on a Bentley Continental GT. Because awesome.
Before you go... This post mentions a number of automotive customers, but please don’t consider it a complete list. I would have gotten them all in, but I ran out of letters!
Concept Car mit QNX-Technologie feiert seinen Auftakt in Europa
Ein Gastbeitrag von Matthias Stumpf, Vertriebsleiter Automotive EMEA, QNX Software Systems
(Guest post from Matthias Stumpf, manager of automotive sales EMEA, QNX Software Systems)
Nachdem der Mercedes-Benz CLA45 AMG, ein mit QNX-Technologie ausgestattetes Concept Car, in Nordamerika für Schlagzeilen gesorgt hat, wagt es nun für seine Europa-Tour den Sprung über den großen Teich. Startschuss ist auf dem Automobile Elektronik Kongress am 23. und 24. Juni in Ludwigsburg, wo das Auto zum ersten Mal in Europa ausgestellt wird.
Alle die den Mercedes in Aktion sehen wollen, sollten im Hauptfoyer des Kongresses vorbeischauen. Dort wird gezeigt, wie der Fahrer völlig natürlich und intuitiv mit dem im Auto verbauten Infotainment-System und den digitalen Instrumenten-Gruppen interagieren kann.
Eine extrabreite Head Unit
Das Auto verfügt über eine extrabreite Head Unit, die Fahrer und Beifahrer mit Hilfe detaillierter Grafiken und über ein durchgehendes 7 Zoll bis 21 Zoll großes Interface mit Informationen versorgt. Dank des nutzerorientierten Designs kann das Infotainment-System optional über den Touchscreen, physische Knöpfe, den Multifunktions-Controller oder via Sprachbefehl gesteuert werden. Das System basiert auf der QNX CAR Platform for Infotainment, einem umfangreichen Ökosystem, das bereits QNX-Software-Systems-Technologien und zahlreiche Partner integriert hat:

Konfigurierbares Instrumente-Cluster
Das digitale Instrumente-Cluster kann dynamisch angepasst werden und zeigt Wegbeschreibungen in Echtzeit, eingehende Telefonanrufe, Videos der Front- und Heck-Bordkameras, Drehzahl- und Geschwindigkeitsmesser sowie weitere virtuelle Instrumente an. Via Tastendruck auf dem Lenkrad werden sogar empfangene Textnachrichten vorgelesen; so behält der Fahrer seine Augen auf der Straße:

Darüber hinaus können mit der “virtuellen Bordmechanik” des Clusters Statusinformationen wie Reifendruck, Bremsverschleiß sowie Treibstoff-, Öl- und Scheibenwaschwasserstand abgerufen werden:

Wenn Sie an weiteren Informationen über die zahlreichen Features des Concept Cars interessiert sind, lesen Sie hier und hier unsere vorangegangenen Blogbeiträge.
Wir freuen uns, Sie in Ludwigsburg begrüßen zu dürfen! Alle weiteren Termine der Europa-Tour des Concept Cars erhalten Sie hier auf unserem Blog.
(Guest post from Matthias Stumpf, manager of automotive sales EMEA, QNX Software Systems)
Nachdem der Mercedes-Benz CLA45 AMG, ein mit QNX-Technologie ausgestattetes Concept Car, in Nordamerika für Schlagzeilen gesorgt hat, wagt es nun für seine Europa-Tour den Sprung über den großen Teich. Startschuss ist auf dem Automobile Elektronik Kongress am 23. und 24. Juni in Ludwigsburg, wo das Auto zum ersten Mal in Europa ausgestellt wird.
Alle die den Mercedes in Aktion sehen wollen, sollten im Hauptfoyer des Kongresses vorbeischauen. Dort wird gezeigt, wie der Fahrer völlig natürlich und intuitiv mit dem im Auto verbauten Infotainment-System und den digitalen Instrumenten-Gruppen interagieren kann.
Eine extrabreite Head Unit
Das Auto verfügt über eine extrabreite Head Unit, die Fahrer und Beifahrer mit Hilfe detaillierter Grafiken und über ein durchgehendes 7 Zoll bis 21 Zoll großes Interface mit Informationen versorgt. Dank des nutzerorientierten Designs kann das Infotainment-System optional über den Touchscreen, physische Knöpfe, den Multifunktions-Controller oder via Sprachbefehl gesteuert werden. Das System basiert auf der QNX CAR Platform for Infotainment, einem umfangreichen Ökosystem, das bereits QNX-Software-Systems-Technologien und zahlreiche Partner integriert hat:

Konfigurierbares Instrumente-Cluster
Das digitale Instrumente-Cluster kann dynamisch angepasst werden und zeigt Wegbeschreibungen in Echtzeit, eingehende Telefonanrufe, Videos der Front- und Heck-Bordkameras, Drehzahl- und Geschwindigkeitsmesser sowie weitere virtuelle Instrumente an. Via Tastendruck auf dem Lenkrad werden sogar empfangene Textnachrichten vorgelesen; so behält der Fahrer seine Augen auf der Straße:

Darüber hinaus können mit der “virtuellen Bordmechanik” des Clusters Statusinformationen wie Reifendruck, Bremsverschleiß sowie Treibstoff-, Öl- und Scheibenwaschwasserstand abgerufen werden:

Wenn Sie an weiteren Informationen über die zahlreichen Features des Concept Cars interessiert sind, lesen Sie hier und hier unsere vorangegangenen Blogbeiträge.
Wir freuen uns, Sie in Ludwigsburg begrüßen zu dürfen! Alle weiteren Termine der Europa-Tour des Concept Cars erhalten Sie hier auf unserem Blog.
Top 5 challenges of digital instrument clusters
Guest post by Olli Laiho, director, product marketing, RightwareDigitalization of the modern car is progressing at breakneck speed, with research showing that over 70% of cars will ship with a digital display in the cluster by 2017 (Automotive User Interfaces 2014, IHS Automotive, 2014). While digital user interfaces have long been available in the center stack of the vehicle, they are now quickly making their way into the heart of the car’s dashboard — the instrument cluster. However, the migration from traditional, physical instrumentation to the digital Human Machine Interface (HMI) is posing various challenges for auto manufacturers. Here are the top five challenges Rightware is seeing today.
1. Deliver a winning user experience
With the digital cluster, auto manufacturers must deliver a user experience that makes consumers insist on having a digital cluster and makes them think they could never live without one. The car companies need to increase their investment in digital user experience design in order to provide consumers with a digital driving experience they’ll love.
User experience is all about... the user! With the help of target group research, auto manufacturers need to find the key use cases and features for different buyer profiles. While more senior buyers appreciate a digital design featuring traditional big gauges and needles combined with maps in the middle, millennials long for a cluster that connects them with their personal data at the right time, while having a modern look and feel with a real wow effect.
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| QNX Software Systems' technology concept car 2014 based on the Mercedes CLA 45, featuring a cluster created with Rightware Kanzi® |
2. Find the right design-cost-performance combination
In creating HMIs such as digital clusters, finding the right balance among design, cost, and performance becomes essential. It’s all about:
Design — Delivering a stunning user experience
Cost — Minimizing software development, hardware, and maintenance costs
Performance — Choosing the right OS, System-on-a-Chip (SoC), etc.
Automotive user interface designers need to learn to work with the capabilities of the hardware and software platform of the cluster in mind. Designers need to create user experiences that strengthen the auto manufacturer’s brand image while still being possible to implement with the chosen tool chain and hardware and software platforms.
Choosing the SoC that can deliver the best user experience at the best price is essential. While proper automotive SoC benchmarking tools are not yet available in the market, auto manufacturers need to invest in their own measurements and trials for finding the right cost/performance level of the SoC for their project.
![]() |
| QNX Software Systems' technology concept car 2015 based on the Maserati Quattroporte, showing system diagnostics in the cluster created with Rightware Kanzi |
3. Reduce development time
Consumers have become accustomed to having access to the latest technology and innovations on their mobile devices. That expectation has now extended to HMIs in the car.
To meet consumer expectations, the automotive industry must shorten the development time of new vehicles and determine how to provide compelling software upgrades during the car’s lifecycle. Digital clusters need to be designed for upgradeability from the ground up. Through upgrades, the cluster should provide the necessary access to new app platforms and innovations. Streamlining the software development process and choosing the right tool chain for HMI development is key to creating HMIs faster and with more valuable features.
4. Accelerate update cycles
Consumers utilize their mobile devices daily and have learned to expect a constant update cycle that brings new features and enhancements to their device. This “update drug” has created a trend where the customer is waiting for the next update to their beloved devices — a customer that is always looking for more.
Until today, there have been few tangible software upgrades for a car during its lifetime. As an example, when you pick up your car from service, you’ll often see a line on the bill that says “software updates.” Leaving the garage, you can discern no difference in how the car behaves.
Auto manufacturers need a plan for providing consumers with constant software upgrades that give them value during the entire lifecycle of their vehicle. Upgrading the digital cluster doesn’t have to mean that it should look like next year’s model, but the upgrade should provide consumers with either features that add value or a clear, visual difference that they understand is an upgrade. Increasing the upgradeability of HMIs in the car will be a major opportunity for improving customer retention.
5. Establish design ownership
As automotive devices evolve into the digital age, they will also transform the way auto manufacturers create designs for their customers. Unlike a mobile device, HMI design will be specific not only to the manufacturer’s brand, but also to that model. Digital screens will give automotive UI designers the flexibility to create unique designs, and they will need full control of the UI framework to be able to deliver these stunning user experiences.
Consumers are increasingly connected 24/7 to ecosystems from companies such as Google and Apple. Due to the increase in consumer demand, these technologies are also making their way into the car cockpit in various forms — from simple content integration (SMS, mail, media) to sandboxed but comprehensive solutions like Apple CarPlay and Android Auto.
Automotive companies must invest in creating branded digital user experiences that can rival and exceed any third-party designs in the vehicle. They should invest in a UI solution and operating system that can deliver the design as intended.
![]() |
| Audi Q7 Virtual Cockpit, running on QNX Neutrino OS, featuring a cluster created with Rightware Kanzi |
Visit Rightware at TU-Automotive Detroit (booth #C115) to witness next-generation HMI demos built with Kanzi and a first chance to see a brand new Kanzi product. You’ll also find Rightware’s technology in the QNX booth (#C92).
Olli Laiho has been working in software development for over 15 years. An avid car enthusiast, Olli heads Rightware’s global marketing activities.
The Rightware Kanzi UI Solution and the QNX Neutrino OS can already be found together in several vehicles, including the Audi TT, Audi Q7, and the Audi R8. Rightware has created several digital clusters for QNX technology concept cars, including the 2014 Mercedes CLA 45 and the 2015 Maserati Quattroporte.
Visit Rightware here.
The CLA 45 has landed!
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| Megan Alink |
Witness the unboxing:
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The CLA 45 emerges into the light at Bremerhaven. |
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On land and settling in nicely. |
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So beautiful! We can't wait for a whole new continent to see it for themselves. |
Interested in a sneak peek at the inside of this gorgeous vehicle? Read this blog from Lynn Gayowski, or get up close and personal with the digital instrument cluster in this one from Paul Leroux. For more photos, see our Flickr album.
We showed you so
QNX has been building NFC functionality into concept cars since 2011. Now, with the advent of automotive-grade tags and chips, NFC may be coming to a dashboard near you.
Why does QNX transform vehicles like the Maserati QuattroPorte GTS, Mercedes-Benz CLA45, and Bentley Continental into technology concept cars? I can think of many reasons, but three stand out. First, the cars allow us to demonstrate the inherent flexibility and customizability of QNX technology. If you could put all of the cars side by side, you would quickly see that, while they all use the same QNX platform, each has a unique feature set and a distinctive look-and-feel — no two are alike. This flexibility is of immense importance to automakers, who, for reasons of market differentiation, need to deliver a unique brand experience in each marque or vehicle line. Alf Pollex, Head of Connected Car and Infotainment at Volkswagen, says it best: “the QNX platform... enables us to offer a full range of infotainment systems, from premium level to mass volume, using a single, proven software base.”
Second, the cars explore how thoughtful integration of new technologies can make driving easier, more enjoyable, and perhaps even a little safer. Case in point: the Maserati’s obstacle awareness display, which demonstrates how ADAS systems can aggregate data from ultrasonic and LiDAR sensors to help drivers become more aware of their surroundings. This display works much like a heads-up display, but instead of providing speed, RPM, or navigation information, it offers visual cues that help the driver gauge the direction and proximity of objects around the vehicle — pedestrians, for example.
Third, the cars explore solutions that address real and immediate pain points. Take, for example, the pairing of Bluetooth phones. Many consumers find this task difficult and time-consuming; automakers, for their part, see it as a source of customer dissatisfaction. So, in 2011, we started to equip some of our concept cars with near field communication (NFC) technology that enables one-touch phone pairing. This pairing is as easy it sounds: you simply touch an NFC-enabled phone to an NFC tag embedded in the car’s console, and voilà, pairing with the car’s infotainment system happens automatically.
Prime time
NFC in the car holds much promise, but when, exactly, will it be ready for prime time? Pretty soon, as it turns out. In a recent article, “NFC looks to score big in cars,” Automotive Engineering International points to several vendors, including Broadcom, NXP, Melexis, Texas Instruments and ams AG, that have either announced or shipped automotive-grade NFC solutions. NXP, for example, expects that some of its NFC tags and chips will first go into production cars around 2016.
Mind you, NFC isn’t just for phone pairing. It can, for example, enable key-fob applications that allow phones to store user preferences for seat positions and radio stations. It can also enable use cases in which multiple drivers operate the same vehicle, such as car sharing or fleet management. The important thing is, it’s moving from concept to production, marking one more step in the seamless integration of cars and smartphones.
Did you know…
![]() |
| Paul Leroux |
Second, the cars explore how thoughtful integration of new technologies can make driving easier, more enjoyable, and perhaps even a little safer. Case in point: the Maserati’s obstacle awareness display, which demonstrates how ADAS systems can aggregate data from ultrasonic and LiDAR sensors to help drivers become more aware of their surroundings. This display works much like a heads-up display, but instead of providing speed, RPM, or navigation information, it offers visual cues that help the driver gauge the direction and proximity of objects around the vehicle — pedestrians, for example.
![]() |
Look ma, no menus: At 2012 CES, a QNX concept car showcased how NFC can enable single-tap Bluetooth phone pairing. Source CrackBerry.com |
Prime time
NFC in the car holds much promise, but when, exactly, will it be ready for prime time? Pretty soon, as it turns out. In a recent article, “NFC looks to score big in cars,” Automotive Engineering International points to several vendors, including Broadcom, NXP, Melexis, Texas Instruments and ams AG, that have either announced or shipped automotive-grade NFC solutions. NXP, for example, expects that some of its NFC tags and chips will first go into production cars around 2016.
Mind you, NFC isn’t just for phone pairing. It can, for example, enable key-fob applications that allow phones to store user preferences for seat positions and radio stations. It can also enable use cases in which multiple drivers operate the same vehicle, such as car sharing or fleet management. The important thing is, it’s moving from concept to production, marking one more step in the seamless integration of cars and smartphones.
Did you know…
- BMW embeds NFC tags not only in its cars, but also in print ads.
- IHS has predicted that, in 2018, global shipments of NFC-equipped cellphones will reach 1.2 billion units.
- NFC World publishes a living document that lists all of the NFC handsets available worldwide.
First impressions are the most lasting
| Lynn Gayowski |
If I were to describe this concept car with one word, I would choose "user-centric". (I love how hyphens can really help in these succinct situations.) We designed the infotainment system and digital instrument cluster with a vision to help drivers interact in new and seamless ways with their vehicles. This concept car is a great example of how QNX technology can enable a more natural user experience.
As we hum a few bars of Sarah McLachlan's classic I Will Remember You, let's look back at some highlights.
The first thing that catches your eye is the matte exterior and stylish lines, exuding just a soupçon of James Bond:

But let's get to the technology. At 21" by 7" the touch screen is a showstopper. It brings a rich, graphical interface to both driver and passenger. This is where you can really see the user-centric design, with options to control the infotainment system with the touch screen, physical buttons, a jog wheel, or voice commands:

We really wanted to use the car to highlight the flexibility of the QNX CAR Platform and how customers can easily modify features using the platform's pre-integrated technologies. A great example of this is the car's navigation system. The car actually has 4 different navigation solutions installed, demonstrating how automakers can choose a solution best suited for a particular geography or language. EB Street Director is featured in this photo:

The infotainment system may wow you, but don't forget about the cluster. The Mercedes has a dynamically reconfigurable digital instrument cluster that can display turn-by-turn directions, notifications of incoming phone calls, video from the car's front and rear cameras, as well as a tachometer, speedometer, and other virtual instruments, at a full 60 frames per second. The cluster can even notify you of incoming text messages on your phone. Simply push a steering-wheel button, and the system will read the message aloud, so you can keep your eyes on the road.

Another cool feature is the cluster's "virtual mechanic" which lets you access vehicle info like tire pressure, brake wear, and fuel, oil, and windshield fluid levels:

What car of the future would be complete without connectivity? A custom "key fob" app allows you to remotely access system maintenance information, control the media player, locate the car on a map, and perform a number of actions like starting the car and opening window. This cross-platform HTML5 app can run on any smartphone or tablet:

As an overall view of the Mercedes, one of my favourite pieces is this video by Sami Haj-Assaad of AutoGuide, where he takes a look at the design and features of the car. His closing quote really sums up the innovation showcased: "The infotainment industry is going through a huge upgrade, with QNX leading the charge."
I hope you enjoyed the 2014 QNX technology concept car. Watch for the reveal of our 2015 technology concept car January 6 at CES in Las Vegas!
A sweet ride? You’d better 'beleave' it
Is Autumn the best season for a long, leisurely Sunday drive? Well, I don’t know about your neck of the woods, but in my neck, the trees blaze like crimson, orange, and yellow candles, transfiguring back roads into cathedrals of pure color. When I see every leaf on every tree glow like a piece of sunlight-infused stained glass, I make a religious effort to jump behind the wheel and get out there!
Now, of course, you can enjoy your Autumn drive in any car worth its keep. But some cars make the ride sweeter than others — and the Mercedes S Class Coupe, with its QNX-powered infotainment system and instrument cluster, is deliciously caloric.
This isn’t a car for the prim, the proper, the austere. It’s for pure pleasure – whether you take pleasure in performance, luxury, or beauty of design. Or all three. The perfect car, in other words, for an Autumn drive. Which is exactly what the folks at Mercedes thought. In fact, they made a photo essay about — check it out on their Facebook page.

Source: Mercedes
Now, of course, you can enjoy your Autumn drive in any car worth its keep. But some cars make the ride sweeter than others — and the Mercedes S Class Coupe, with its QNX-powered infotainment system and instrument cluster, is deliciously caloric.
This isn’t a car for the prim, the proper, the austere. It’s for pure pleasure – whether you take pleasure in performance, luxury, or beauty of design. Or all three. The perfect car, in other words, for an Autumn drive. Which is exactly what the folks at Mercedes thought. In fact, they made a photo essay about — check it out on their Facebook page.

Source: Mercedes
Attending SAE Convergence? Here’s why you should visit booth 513
Cars and beer don’t mix. But discussing cars while having a beer? Now you’re talking. If you’re attending SAE Convergence next week, you owe it to yourself to register for our “Spirits And Eats” event at 7:00 pm Tuesday. It’s the perfect occasion to kick back and enjoy the company of people who, like yourself, are passionate about cars and car electronics. And it isn’t a bad networking opportunity either — you’ll meet folks from a variety of automakers, Tier 1s, and technology suppliers in a relaxed, convivial atmosphere.
But you know what? It isn’t just about the beer. Or the company. It’s also about the Benz. Our digitally modded Mercedes-Benz CLA45 AMG, to be exact. It’s the latest QNX technology concept car, and it’s the perfect vehicle (pun fully intended) for demonstrating how QNX technology can enable next-generation infotainment systems. Highlights include:
Here, for example, is the digital cluster:

And here is a closeup of the head unit:

And here’s a shot of the cluster and head unit together:

As for the engine sound enhancement and high-quality hands-free audio, I can’t reproduce these here — you’ll have come see the car and experience them first hand. (Yup, that's an invite.)
If you like what you see, and are interested in what you can hear, visit us at booth #513. And if you'd like to schedule a demo or reserve some time with a QNX representative in advance, we can accommodate that, too. Just send us an email.
But you know what? It isn’t just about the beer. Or the company. It’s also about the Benz. Our digitally modded Mercedes-Benz CLA45 AMG, to be exact. It’s the latest QNX technology concept car, and it’s the perfect vehicle (pun fully intended) for demonstrating how QNX technology can enable next-generation infotainment systems. Highlights include:
- A multi-modal user experience that blends touch, voice, and physical controls
- A secure application environment for Android, HTML5, and OpenGL ES
- Smartphone connectivity options for projecting smartphone apps onto the head unit
- A dynamically reconfigurable digital instrument cluster that displays turn-by-turn directions, notifications of incoming phone calls, and video from front and rear cameras
- Multimedia framework for playback of content from USB sticks, DLNA devices, etc.
- Full-band stereo calling — think phone calls with CD quality audio
- Engine sound enhancement that synchronizes synthesized engine sounds with engine RPM
Here, for example, is the digital cluster:

And here is a closeup of the head unit:

And here’s a shot of the cluster and head unit together:

As for the engine sound enhancement and high-quality hands-free audio, I can’t reproduce these here — you’ll have come see the car and experience them first hand. (Yup, that's an invite.)
If you like what you see, and are interested in what you can hear, visit us at booth #513. And if you'd like to schedule a demo or reserve some time with a QNX representative in advance, we can accommodate that, too. Just send us an email.
A cool (and connected) cluster
"The more we get connected,
Connected, connected,
The more we get connected,
The happier we’ll be."
Okay, I'll admit it, that's a little over the top. But even if connectivity can't make you happy, it can still breathe a great deal of enjoyment and productivity into your life. And when you build connectivity into devices that have previously stood alone, you open the door to all kinds of exciting possibilities. Case in point: the new digital instrument cluster for the QNX technology concept car.
Here's the cluster at a glance — click to see a bigger version:

Admit it: you'd love to wrap your hands around that steering wheel. I know I would. The Mercedes CLA45 is a sweet ride, and it inspired the QNX concept team to pull out all the stops when designing the new cluster with our partner Rightware, a specialist in UI tools for cars.
Four-point check
Okay, let's hop in and take a closer look. But before we put the car in gear, did your driving instructor ever tell you to do a four-point check? You know, where you make sure your lights, brakes, and other systems are working properly? You do remember to do that, don't you? The cluster makes the task a little easier by checking lights, tire pressures, fluids, and the HVAC system automatically:

Ease off the pedal, buddy
Time to put the car in gear. But before we do, let me tell you about the Plymouth safety speedometer. Designed to curb speeding, it alerted the driver whenever he or she leaned too hard on the gas. In theory, it was a great idea. In practice, it wasn't. You see, the year was 1939. And given the limitations of 1939 technology, the Plymouth safety speedometer couldn't take driving conditions or the local speed limit into account. So the speedometer always displayed warnings at the same speeds, no matter what the speed limit.
Connectivity to the rescue! Some modern navigation systems include information on local speed limits. By connecting the digital instrumental cluster to the navigation system in the car's head unit, the concept team was able to pull this information and display it in real time on the cluster, creating a modern (and much more useful) equivalent of Plymouth's 1939 invention.
Look at the image below. You'll see the local speed limit surrounded by a thick red circle, alerting the driver that they are breaking the limit — the fulfillment of an idea that has been 75 years in the making. Mind you, this isn't the only information that the cluster pulls from the head unit. It can also display turn-by-turn directions, trip information, album art, and other content normally relegated to the center display:

Should you answer?
Oh, hold on, the cluster is alerting us to an incoming call. You can ignore it, or you can answer by pushing a button on the steering wheel. And because this is the QNX technology concept car, it's no ordinary phone call. The car is equipped with QNX Acoustics for Voice, which supports Wideband Plus speech to deliver almost four times the bandwidth of a standard narrowband call. Translation: The person on the far end of call sounds like they're sitting right next to you.

Looking back
Okay, it's been a great drive, but time to head home. And in this case, home is the QNX garage. The garage doors are pretty narrow, and you need to back in carefully, so it's great to know that the cluster also provides a convenient window for the car's rear-view camera:

Meanwhile, in the real world...
Don't make the mistake of thinking this is a Buck Rogers scenario. Because the same combination of QNX and Rightware technology is already powering innovative systems like the Audi virtual cockpit. If you haven't yet seen the Audi system in action, check it out:
Connected, connected,
The more we get connected,
The happier we’ll be."
Okay, I'll admit it, that's a little over the top. But even if connectivity can't make you happy, it can still breathe a great deal of enjoyment and productivity into your life. And when you build connectivity into devices that have previously stood alone, you open the door to all kinds of exciting possibilities. Case in point: the new digital instrument cluster for the QNX technology concept car.
Here's the cluster at a glance — click to see a bigger version:

Admit it: you'd love to wrap your hands around that steering wheel. I know I would. The Mercedes CLA45 is a sweet ride, and it inspired the QNX concept team to pull out all the stops when designing the new cluster with our partner Rightware, a specialist in UI tools for cars.
Four-point check
Okay, let's hop in and take a closer look. But before we put the car in gear, did your driving instructor ever tell you to do a four-point check? You know, where you make sure your lights, brakes, and other systems are working properly? You do remember to do that, don't you? The cluster makes the task a little easier by checking lights, tire pressures, fluids, and the HVAC system automatically:

Ease off the pedal, buddy
Time to put the car in gear. But before we do, let me tell you about the Plymouth safety speedometer. Designed to curb speeding, it alerted the driver whenever he or she leaned too hard on the gas. In theory, it was a great idea. In practice, it wasn't. You see, the year was 1939. And given the limitations of 1939 technology, the Plymouth safety speedometer couldn't take driving conditions or the local speed limit into account. So the speedometer always displayed warnings at the same speeds, no matter what the speed limit.
Connectivity to the rescue! Some modern navigation systems include information on local speed limits. By connecting the digital instrumental cluster to the navigation system in the car's head unit, the concept team was able to pull this information and display it in real time on the cluster, creating a modern (and much more useful) equivalent of Plymouth's 1939 invention.
Look at the image below. You'll see the local speed limit surrounded by a thick red circle, alerting the driver that they are breaking the limit — the fulfillment of an idea that has been 75 years in the making. Mind you, this isn't the only information that the cluster pulls from the head unit. It can also display turn-by-turn directions, trip information, album art, and other content normally relegated to the center display:

Should you answer?
Oh, hold on, the cluster is alerting us to an incoming call. You can ignore it, or you can answer by pushing a button on the steering wheel. And because this is the QNX technology concept car, it's no ordinary phone call. The car is equipped with QNX Acoustics for Voice, which supports Wideband Plus speech to deliver almost four times the bandwidth of a standard narrowband call. Translation: The person on the far end of call sounds like they're sitting right next to you.

Looking back
Okay, it's been a great drive, but time to head home. And in this case, home is the QNX garage. The garage doors are pretty narrow, and you need to back in carefully, so it's great to know that the cluster also provides a convenient window for the car's rear-view camera:

Meanwhile, in the real world...
Don't make the mistake of thinking this is a Buck Rogers scenario. Because the same combination of QNX and Rightware technology is already powering innovative systems like the Audi virtual cockpit. If you haven't yet seen the Audi system in action, check it out:
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