Showing posts with label Norway. Show all posts
Showing posts with label Norway. Show all posts

Op-Ed: Top 10 Countries in the Global EV Revolution: 2016 Edition

Thanks to Assaf Oron for inviting me to cooperate on this article.

Image result for Plugin EV in the world


This is my third year publishing a “Top EV Countries” list. The 2015 list generated some

excellent comments, above all “What are the criteria?” So this year, I tried to make these

more objective, in the sense of using an actual score calculated from publicly available

numbers. Of course a strong element of judgment remains regarding how to weight and scale

the score. For that, I solicited some input from Insideevs’ team of contributors, as well as from

Jose Pontes, editor of the EV sales blog, without which this list would have been impossible

to put together. Their input has greatly influenced score composition, however the

responsibility for the final scores and their calculation is solely mine.


I was surprised by some of the new names near the top; but all have earned their spots there.

Also, while in 2014 I felt there are only 6 countries that merit getting on the list, and in 2015 7

countries – for 2016, I think there are certainly at least 10 countries that already play a

substantial positive role in the electrification of global ground transport. A couple of important

EV countries have even been left out; see if you can spot them!


This preamble being long enough, I don’t want to distract with score-composition details here;

they appear near the end. But the score is out of 100, and “absolute” rather than relative. For

example, a score of 80-90 would be won by a country nearing 50% EV market share with

rapid year-over- year increase, strong EV bus sales, solid infrastructure/policy support, and

either having an auto industry well on the transition to EV-making, or at least carrying part of

its EV-demand weight in terms of battery production (the maximum possible score with no

auto industry and no EV battery production, is 80 points). The score does not include 2-

wheelers.


Right now, no country is anywhere close to 80 points. In fact, only 2 countries cross 50 points.

Keep in mind that only 39 countries, two-thirds of them in Europe, participate in the list. The

rest lack numbers, and many of them probably see no EV action at all. I tried to add a couple

of Asian countries via direct inquiries with no success, making me admire the EV sales blog

even more.


Last note: please don’t quibble too much about the ordering of the countries in positions 4-10,

as they are separated by no more than ~3 points top to bottom. Ok, without further ado!


10 th place: Netherlands, 36 points. Claim to fame: high but uneven market share in a PHEV-

dominated market.

Netherlands boasts the world’s #3 EV market share, but it’s down from #2 and last year’s 6%

share represents a precipitous drop from 2015 when it neared 10%. Moreover, >80% of sales

are PHEVs (recipe secret: I do penalize 1 point for the PHEV:BEV ratio being worse than 2:1,

and vice versa). Both are the result of rather funky and inconsistent EV policies. The

Netherlands does have some e-bus activity; according to Zeeus, its electric bus fleet is

among the largest 5 in the continent, which probably means 100-odd buses.


9 th Place: France, 37-minus points. Claim to fame: EVs’ stable “Oak Tree” country continues

to forge ahead, but not fast enough to stay in the Top 5.

In 2016, France’s EV market share, still BEV-dominated, inched up to 1.7%. Curiously,

France is the last country where “Pokemon EV” Mitsubishi I-Miev is still popular, selling in the

thousands in 2016 under 3 different nameplates, 2 of them French (but shipped ready-made

from Japan; thanks Jose!). I gave France a bonus point for Renault’s launching the 41-kWh

Zoe and 33-kWh Kangoo, but it happened too late in the year to cause a sales surge. Maybe

in 2017.



7 th Place (two-way tie): Japan and Korea, 37-plus points. Claim to fame: leading EV-

making country continues to stagnate, meets rising EV-making power with a bitter historical

score to settle. Both make many GWh’s of EV batteries.

Japan still makes the world’s best selling EV for 2016 (Leaf). However, its domestic EV share

continues to decrease, while Korea’s jumped by ~2.5x last year, mostly thanks to the

introduction of the Hyundai Ioniq late in the year. Meanwhile Korea is thinking outside the box

about electric buses; in mid-2016 a bus line in Jeju Island switched to electric buses with

swappable batteries, and the country also leads the development of buses that get wirelessly

charged as they go. Both approaches can help reduce the size of the battery that needs to sit

inside the bus itself.

Both countries ended 2016 around a rather underwhelming 0.4% market share. The reason

they are in the Top 10 at all, is that they are two-thirds of the world’s 3-country oligopoly over

EV lithium-ion battery production. Japan and Korea supply practically all of the batteries

appearing in Western-made EVs. They demonstrate that high-income countries can be

leading battery makers: no excuse for farming it out of sight to poorly-regulated plants in poor

countries.

But if the Prius Prime doesn’t take off, or the Gen 2 Leaf gets delayed again or underwhelms

the audience, Japan might drop out of the top 10 this year. What a fall for a country that was

arguably the world’s #1 in 2011.


6 th Place: The United States, 38 points. Claim to fame: Home of the Tesla, Volt and Bolt

renews its growth, but is bumped down the list by a couple of upstarts.

The USA’s EV market gets so much press, and its EV industry has been such a trend-setter,

that it’s easy to forget our annual domestic EV market share has yet to cross 1%, a feat that

at least 12 other countries did manage to achieve in 2016. Add to that policy/infrastructure

inconsistency at the state level, and duplicity at the industry level – e.g., Bolt hero Mary Barra

joining the call to Trump to undo fuel-efficiency standards – and as of the end of 2016, the US

pretty much deserves the spot it got.

Next year, if and when Tesla’s Gigafactory starts making its own battery cells (sorry

Tesla/Volt fans, no credit for putting together battery packs from cells made elsewhere),

expect the US to gain a few crucial points. Together with EV market share finally crossing 1%

in a big way – Trump or No Trump - I won’t be surprised to see the US score for 2017 around

45 points, possibly climbing back into the Top 3 where one should expect it to be. This year,

however, the US was upstaged by…


5 th place: The Ukraine! 39-minus points. Claim to fame: local groups make up for economic

challenges by importing thousands of used EVs; 4% market share with sales jumping ~5x

year-over- year.

I can already see the comments asking: “USED sales?? WTH?!” Let me pre-empt them by

asking back, what would you do living in a country with $4,000 per-capita GDP, which means

that even at ~$150/kWh, new EVs are still priced out of your league? And no domestic auto

industry either?

Well, some Ukrainians got together, established a conveyor belt of used EVs (half of them

Leafs) coming in from the West, lobbied for government support, and in 2016 things really

flourished with >2.5k sales, nearly all >2-year- old used, jumping five-fold over 2015 and

landing the global #4 spot for market share. The motivation for this “Ukrainian EV miracle” is

pretty clear: with its domineering enemy Russia being an oil power, the desire to punch Big

Oil in the face (which I share, heartily) takes on a personal and immediate form in the

Ukraine.

Still not convinced about used sales? Besides doing it for its own domestic needs, the

Ukraine is also setting a global example for poor non-industrial countries to get into EVs, and

a venue for leading EV volume markets to get some demand and resale value for short-

range, degraded used BEVs. I also double-checked the Ukraine story with Jose, who has

direct personal connections there, and he says it is both genuine and impressive. If the

Ukrainians put together a second triple-digit increase year, they might be able to hang onto

the top 5. But we’re not done with Cinderellas tonight...


4 th place: Iceland! 39-plus points.

In this list’s first draft, Iceland hovered near the bottom of the Top 10. Then, prompted by

Jose, I double-checked updated 2016 numbers from EAFO.eu (an official EU alt-energy-

vehicle tracking site, apparently Jose plays a big role there too), and learned that quietly away

from the limelight, Iceland managed to capture the world’s #2 market share spot, with 6.3%!

(The initial EV sales blog report pegged it at <5%.) This numbers boost, together with

acknowledgment of Iceland’s strong pro-EV culture and infrastructure (perhaps second only

to Norway), nicely paired with an almost purely renewable grid, catapulted the sparsely-

populated Nordic island all the way to #4. And we’re staying Norse for a wee bit more, with...



3 rd place: Sweden! 41 points. Claim to fame: well-rounded performance and the highest EV-

production-share among automaking countries.

Somehow, Sweden remained just outside my handmade 2014 and 2015 lists (it did get an

honorable mention in 2014). But when all the numbers are put together, Sweden suddenly

appears everywhere. In particular, after getting “denominator” automaking numbers (i.e., the

total national auto production) from the world’s automaking association, Sweden suddenly

jumped way up to the top with a national EV-making share of ~8.5%. The next on the list,

Germany, makes just under 2.5% EVs. Admittedly, a high national rate is easier when you

only have one major automaker (Volvo), but still Volvo boasts the #1 EV share among

established “traditional” Western automakers, indicating a high degree of commitment, even if

most of it is still on the PHEV front.

Volvo also makes some EV buses, and Sweden’s EV sales market share (3.6%) is #5 in the

world, growing ~1.5x in 2016. So Sweden scores on multiple fronts, reflecting a robust and

consistent pro-EV culture, doubtlessly inspired by its neighbor…


2nd place: Norway, 54 points. Claim to fame: EV share continues to shatter records and

expectations (>30% in 2016, including used imports). Leaders set commitment towards

ending ICE sales next decade.

Not much to add about Norway, poster child of the EV world. Each year everyone expects

they won’t be able to keep it up, and yet they do. It should be noted that Norway is another

market besides the Ukraine where used-EV sales play a substantial role; they contribute

~10% to the numbers, pushing the overall number of EVs added to Norwegian roads in 2016

past 50,000. Norway’s “used import” EVs are much newer than the Ukrainian version, and in

many cases – in particular, Soul EVs from Germany, as previously documented – they are

actually brand-new EVs deceptively registered in the EU to gain points for the automaker

before heading to Norway. Norway itself, though, should not be faulted for this trickery, surely

not from an EV supporter’s perspective.

Norway scores 39 of 50 possible points in the sales category, far ahead of second-place

Iceland (25). But until it also replaces its ICE bus fleet, or starts making some lithium-ion cells

in large quantities, it is unlikely to claim the #1 spot (which, using the new system, Norway

might have won in 2014, but not in 2015).


1 st place: China, 61 points. Claim to fame: by far the largest EV volume country (both sales

and production), continuing breakneck growth. Makes and deploys nearly all of the world’s

electric buses.

Among large vehicles, buses and in particular urban buses offer the best opportunity for early

EV adoption. Travel distances are relatively short, the form enables sticking a huge battery-

pack at the bottom with few design problems, and EVs do far better with the stop-and- go bus

driving mode than ICE buses, both energy-wise and maintenance-wise. Also, diesel buses

play a large role in urban particulate pollution; so switching to an EV bus fleet is an

environmental two-for- one win. Last but not least, most bus customers are transit agencies,

who might have strict requirements but are less spoiled and finicky than the private market,

and (given the right political climate) more committed to environmental policies.

Unfortunately, in the wealthy world buses are much less the essential staple than they are in

the less-wealthy world, and most Western governments haven’t promoted bus electrification

too much. So in the West and in particular Europe, the story has been one “pilot study” after

another, in which a couple of electric buses are used for a couple of years, everyone is

amazed at their success, and then…. Crickets. Barring a few exceptions (e.g., London), no

massive orders follow these “pilots”. Across all of Europe, after years of successful “pilots” in

numerous cities, at the end of 2016 there were only ~1300 electric buses deployed, and this

includes ~300 “hopping trolleys” that travel mostly using overhead rails, with a modest battery

allowing 15km off-rail range. Worse, the continent has yet to develop a homegrown

automaker dedicated to electric buses, such as the US’s Proterra. In fact, Europe’s largest

bus maker and the world’s #3, Daimler, has been almost(?) completely AWOL from the EV

bus scene.

Enter China, grand debunker of the “EVs are toys for the rich” canard. In 2015 electric bus

deliveries in China suddenly jumped to >100,000, and in 2016 they further increased to

~135,000, most of them BEVs with decent range, no rails required. At least 98% of the

world’s electric buses are in China. A good chunk of the remaining 2%, as well, was made by

Chinese companies (e.g., the massive London order mentioned above). Now these

staggering numbers, although coming from reputable sources, are not completely

decipherable to us. “Buses” might include vehicles from 10 seats up. Still, there’s no question

that electric buses now take up a good chunk of bus sales in China (Jose estimates 20%

market share for 2016), and hopefully this spills over to other countries quickly (are you

listening, India?). Without its bus dominance, China would narrowly lose the #1 spot on our

list to Norway.

Besides that, in 2016 China made about half the world’s EV battery capacity, split about

evenly between cars and buses. I penalized its battery industry one point for lack of

transparency: investigative reports found out that the supply chain of some Chinese lithium-

ion battery companies includes slavery cobalt from Congo (Korean companies might also be

implicated, but to a lesser extent). As to China’s auto sales (>350k EVs, ~1.5% market share,

1.8x increase), the rapid increase which like elsewhere, was fueled by incentives, generated

some cases of fraud, prompting the government to pause subsidies in early 2017 and send

the EV market to a screeching halt. I think the pause has now been mostly released for

companies found “clean”.


Wrap-up

I wasn’t expecting too many surprises in 2016’s list, but ended up with an entire slew of

underdogs.

If you’re curious about the score composition, 50% of it is sales (mostly market share, but

volume and year-over- year change also mattered, and there was that BEV:PHEV

bonus/penalty), 30% production (volume, share of country’s auto industry, and batteries;

countries sans an auto industry got a 50% waiver for the former two, but not for batteries),

15% for buses and 5% for policy/infrastructure (that bit was the most arbitrary, so I ended up

keeping it small). Just to demonstrate how strong the 2016 list is: hovering ~2.5 points below

the Top 10 are the UK and Austria, two pretty good EV countries, and below them Germany,

the world’s #3 EV producer by volume and #2 by percentage.

You might also be curious about the lowest scores: spots #38 and #39 are occupied by

Turkey and Slovakia, with 11 and 8 points, respectively. Both have ridiculously low market

share, and are penalized for having sizable auto industries with no documented EV activity (to

be fair, Turkey did produce the Renault Fluence ZE a few years back, but that seems to have

gone away). The lowest-ranking wealthy country is Italy at #30, with 19.5 points. But China

and Ukraine are living proof, in two completely different ways, that this doesn’t have to be a

wealthy-world game anymore. India, are you listening again?

I hope to see more countries cross 50 points, surely by 2018 and perhaps even next year. My

guess is that the US or any European country that sets up large battery factories or deploys

gobs of electric buses, will be the first to do so, although Korea could be a “dark horse”

candidate as well – while the leaders forge ahead towards 70 points and beyond.


Article also published on Inside EV's

Norway February 2017 (Updated w/ insider input)

Image result for 2016 bmw i3 in norway

 Ease off the accelerator

After a record January, things slowed down to a more average pace in February, with 3.904 new plug-in passenger cars sold in Norway last month, up 12% YoY, with the market share slightly down to 35%.

Looking at the Top Sellers, if the #1 BMW i3 doesn't surprise anyone right now, the Second Place of the VW Passat GTE, with 433 units (New sales record for the second month in a row) shows that the German Midsizer is catching on in Norway and could be an important player this year.

The #3 Nissan Leaf (408 units, best result in 10 months) is a welcome surprise, especially considering that a new version should come out sometime this year. With Nissan heavily discounting its electric model, the current Leaf seems to have some space in the market.

The #5 Renault Zoe is benefitting from its ZE 40 version to reach the top positions, having delivered 279 units, its best result in 8 months.

PlModelSales  
1BMW i3497
2Volkswagen Passat GTE433
3Nissan Leaf408
4Mitsubishi Outlander PHEV
386
5Renault Zoe279

Looking at the YTD ranking, the Nissan Leaf climbed to Third Place, while the Mitsubishi Outlander PHEV jumped 11 places to a more normal #4, and the Renault Zoe climbed two positions to #5.

On the other hand, the Volvo XC90 PHEV was down three positions to #6, which was the same number of places lost by the Tesla Model X, now #11.

In the second half of the ranking, two models deserve a mention, after a bad start of the year, the Mercedes B250e was up four positions to #17, thanks to 129 units, while the Hyundai Ioniq Electric, after three months in the three digit area, slumped to just 26 units. Hyundai needs to increase production to meet demand, assuming or course, it wants to...

In the manufacturers ranking, Volkswagen (22%, up 2%) and BMW (20%, up 2%) are running for the leadership, while Mercedes (11% share) secured the Third Place over the Fourth Place Volvo (9%).

Looking at Fuel Cell numbers (0,03% share, highest in the world), Hyundai registered an additional two FCEV's last month, increasing the count this year to eight, while the Toyota Mirai is stuck at a big round Zero. Not a good sign, Toyota... 

PlNorwayFeb.YTD%'16Pl
1BMW i34791.119135
2Volkswagen Passat GTE433844106
3Nissan Leaf40876094
4Mitsubishi Outlander PHEV38653061
5Renault Zoe279519610
6
6
8
Mercedes GLC350e
Volvo XC90 T8
Volkswagen e-Golf
243
120
224
518
518
459
6
6
5
21
19
2
9Volkswagen Golf GTE20145853
10
11
BMW 225xe Active Tourer
Tesla Model X
128
43
298
281
3
3
12
11
12
13
Audi A3 e-Tron
Volvo V60 Plug-In
144
90
262
252
3
3
7
17
14
BMW X5 40e
82248316
15
16
Mercedes C350e
Audi Q7 e-Tron
88
56
217
211
2
2
15
22
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
Mercedes B250e
Hyundai Ioniq Electric
Tesla Model S
Volkswagen e-Up!
Kia Soul EV
Mercedes GLE500e
BMW 330e
Mitsubishi I-Miev
Porsche Cayenne Plug-In
Peugeot iOn
Nissan e-NV200 / Evalia
BMW 740e
Citröen C-Zero
Ford Focus Electric
Kia Optima PHEV
BMW i8
Toyota Prius PHEV
129
26
55
66
54
23
25
19
14
24
26
2
6
6
5
1
1
199
192
184
143
139
79
76
49
47
44
43
14
12
8
7
4
1
2
2
2
2
2
1
1
1
1
1
0
0
0
0
0
0
0
9
20
8
14
13
28
24
25
30
23
18
38
26
32
39
33
37

TOTAL3.9048.735100


Source: elbil.no; ofvas.no



Models breakdown by Fuel Source


PlModelSales  
1BMW i3497
2Volkswagen Passat GTE433
3Nissan Leaf408
4Toyota RAV4396
5
6
7
8
9
10
Mitsubishi Outlander PHEV
Volvo V90
Toyota Auris
Volkswagen Tiguan
Renault Zoe
Toyota Yaris
386
308
289
280
279
273

With 35% share, plug-ins are spreading across the general ranking, with the BMW i3 winning this ranking for the fourth time in five months(!) and five plug-ins in the Top 10.

The remaining podium positions went also to plug-ins, with the VW Passat GTE, ending the month in Second and the veteran Nissan Leaf in Third.

The other plug-ins in the ranking are the Outlander PHEV, in #5, and the French Zoe, in #9.

Interestingly, the two regular ICE vehicles in the Top 10, the #6 Volvo V90 and the #8 VW Tiguan are said to grow a plug sometime this year.

At this pace, it won't be surprising that by year end, all models in this Top 10 will have some form of electrification... 


With more than a third of sales now wearing a plug, and electrified (HEV including) vehicles now a majority (51%) in registrations, EV-derived trends are changing not only the Norwegian auto market as a whole,  but also the lives of ordinary people: 

1) A shift from owning to leasing cars!

As EV shares are increasing and Winter NOx numbers in the main cities are getting worse, both Oslo and Bergen consider a ban on Diesel cars mid-winter. In addition to this, a lot of far more attractive EV cars are coming the next 1-3 yrs. As a result Norwegian car owners do not want to be stuck with an ICE car that in a couple of years can be illegal (Thus useless) to drive. Hence, car leasing is now increasing rapidly in Norway:

2) EV owners are lobbying for improved charging infrastructures for apartment owners

To continue the EV growth, it is crucial that apartment owners can charge their EV at home. The Oslo EV owners organization invited local politicians to discuss the matter and 250 people showed up to demand apartment home charging!:


Regarding 2017 sales numbers so far: Things are shaping up as planned. The 2017 numbers will be defined in the last 6 months as Norwegians are still waiting for Opel Ampera-e. The big question is still: How many cars will Opel provide? Renault are promising increased numbers for Zoe. We'll see in March numbers!

Hat tip to Terje!

Norway January 2017

Image result for 2016 bmw i3 in norway

 37% Share!

January is usually a slow month for EV's, but somehow Norway forgot to read the memo, as it had beaten its sales record last month, with 4.831 new plug-in passenger cars sold in Norway last month, up 72% YoY, with the market share reaching a record 37%(!).

And the Opel Ampera-e and new VW e-Golf are still to arrive...Will we see this year a month where plug-ins are the majority?

Looking at the Top Sellers, if the #1 BMW i3 isn't exactly a surprise, the others are, albeit the Nissan Leaf is a surprise for different reasons, while the PHEV's have all beaten their personal bests (New benefits?), the Japanese EV surprises for being able to not only resist the slew of new models and announcements, but actually increase sales from the 284 units of January 2015 to the current 352. Heavy discounting is a possible explanation and if so, it touches a market segment still uncovered by EV's: Bargain seekers, people that do not care for the latest technology, but are sensible to a good deal.

PlModelSales  
1BMW i3622
2Volkswagen Passat GTE411
3Volvo XC90 T8398
4Nissan Leaf
352
5Mercedes GLC350e275

Looking elsewhere, the ZE40 version is starting to be noticed on the Renault Zoe registrations, with 240 units, its best result in seven months, while the Tesla Model X had higher than expected number of deliveries, no doubt linked to the delays of the last quarter of 2016.

Slow start for the 2016 Best Sellers, as the VW Golf GTE started in Sixth (Not too bad), its all-electric sibling e-Golf was only #9, which could be explained by the upcoming new battery pack coming, but for the last year Top Dog, the Mitsubishi Outlander PHEV, it is difficult to see why it was only #15, with 144 units, its worst performance in a year...

In the manufacturers ranking, Volkswagen (20%) started the year ahead of the Manufacturers trophy but the Second Placed BMW (18%) is dangerously close, with Mercedes and Volvo, both at 11% share, running for Third Place.

Looking at Fuel Cell numbers, Hyundai registered six FCEV's last month, while the Toyota Mirai started the year with a big round Zero. Not a good sign, Toyota... 

PlNorwayJan.YTD%'16Pl
1BMW i3622622135
2Volkswagen Passat GTE41141186
3Volvo XC90 T8398398819
4Nissan Leaf35235274
5Mercedes GLC350e275275621
6
7
8
Volkswagen Golf GTE
Renault Zoe
Tesla Model X
257
240
238
257
240
238
5
5
5
3
10
11
9Volkswagen e-Golf23523552
10BMW 225xe Active Tourer170170312
11
11
BMW X5 40e
Hyundai Ioniq Electric
166
166
166
166
3
3
16
20
13
Volvo V60 Plug-In
162162317
14
15
16
Audi Q7 e-Tron
Mitsubishi Outlander PHEV
Mercedes C350e
155
144
129
155
144
129
3
3
3
22
1
15
16
18
19
20
21
22
23
24
25
26
27
28
29
30
31
31
Tesla Model S
Audi A3 e-Tron
Kia Soul EV
Volkswagen e-Up!
Mercedes B250e
Mercedes GLE500e
BMW 330e
Porsche Cayenne Plug-In
Mitsubishi I-Miev
Peugeot iOn
Nissan e-NV200 / Evalia
BMW 740e
Citröen C-Zero
BMW i8
Kia Optima PHEV
Ford Focus Electric
129
118
85
77
70
56
51
33
30
20
17
12
6
3
2
2
129
118
85
77
70
56
51
33
30
20
17
12
6
3
2
2
3
2
2
2
1
1
1
1
1
1
1
0
0
0
0
0
8
7
13
14
9
28
24
30
25
23
18
38
26
33
39
32

TOTAL4.8314.831100


Source: elbil.no; ofvas.no



Models breakdown by Fuel Source


PlModelSales  
1BMW i3622
2Toyota RAV4473
3Volkswagen Passat GTE411
4Volvo XC90 T8398
5
6
7
8
9
10
Skoda Octavia
Nissan Leaf
Toyota Yaris
Toyota Auris
Mercedes GLC350e
Volkswagen Golf GTE
358
352
343
280
275
257

With 37% share, plug-ins are starting to spread across the general ranking, with the BMW i3 winning this ranking for the third time in four months(!) and a record six plug-ins in the Top 10.

The remaining podium positions belong to the Toyota RAV4, now a common sight here, and the VW Passat GTE, which is responsible for 80% of all VW Passat registrations.

More impressive are the plug-in share of models like the Mercedes GLC and Volvo XC90, where 97%(!) of registrations belong to their PHEV versions, if these shares keep this way in the near future, there will be a time where we will see these and other brands announce the end of the regular ICE versions "Due to lack of demand". Imagine that...Looking at Norway's EV market feels more and more like looking into the future.

Interestingly, there is only one regular ICE in the Top 10, the #5 Skoda Octavia, with four PHEV's, two BEV's and three HEV's filling the remaining positions...Another sign that Norway is on the fast track for electrification.


Norway December 2016

Image result for 2016 bmw i3 in norway

 
Outlander PHEV Wins Best Selling Model Award

There were 3.667 new plug-ins sold in Norway last month, up 26% YoY, pulling the full year figures up to 45.662 units (Largest market in Europe), with the 2016 EV Share ending at 29.5%, a significant leap over the 22.8% of 2015 (Which was already a step above the 14% of 2014, and the 6% of 2013, the 3% of 2012...).

The Tesla Model X was the Best Selling plug-in in December, with 425 units, followed by the hot BMW i3, registering another 413 units, while the last place in the podium was for the surprising Audi A3 e-Tron with 369 units, a new personal record, possibly motivated by some nice discounts by the German carmaker.

The Hyundai Ioniq Electric was Fifth with 293 units, despite some production constraints (Apparently the Korean manufacturer wasn't expecting so much demand), the sleek hatchback is confirming itself as a force to be reckoned in 2017.

PlModelSales  
1Tesla Model X425
2BMW i3413
3Audi A3 e-Tron369
4Volkswagen Golf GTE
305
5Hyundai Ioniq Electric293

Looking at the 2016 ranking, we take a close look at the Five Best Selling Models performance:

#1 - Mitsubishi Outlander PHEV: For the first time ever, a PHEV was the Best Selling Plug-in in Norway, most importantly, the Japanese SUV was the Best Selling model, all fuels counted, but more on that below, after a record year (5.136 units), in no small part due to the more generous incentives to PHEV's, the 50 kms e-range SUV filled a gap in the market for decently-priced family-sized plug-ins, with the added comfort of AWD in snowy Norway. This year the PHEV seems easy to win again, it just have to keep an eye on the VW GTE models, but it won't be able to follow the pace of the new long range BEV's.

#2 - Volkswagen e-Golf: Despite a decent first half of the year, the German BEV dropped in the second half, unable to follow the Outlander PHEV in the race for Best Selling Plug-in and ending the year with 4.705 units, a large drop from the 8.943 sold in 2015, which granted at the time that year Best Seller title. Nevertheless, it won the Best Selling BEV Award, and with the new longer-range version coming soon, expect it to be one of the strong contenders for the 2017 Best Seller title.

#3 - Volkswagen Golf GTE: With its all-electric sibling faltering, it was up to the plug-in hybrid Golf to pick up the slack, and with 4.337 units registered, double of what it did in the previous year, it has done a good job at it, ending in Third. Even with a promised larger-battery coming in somewhere this year, don't expect the sporty hatch to repeat the Podium in 2017, as longer range BEV's, like the Opel Ampera-e and Renault Zoe will likely overcome their brands weaknesses and race the Nissan Leaf and BMW i3 for a podium seat.

#4 - Nissan Leaf: Norway's most popular EV, with over 20.000 units zooming the streets, the Japanese Hatchback had a year with ups and downs, after a strong beginning, thanks to the new 30kWh version, sales were down in the second half of 2016, no doubt influenced by the upcoming long range BEV's, set to arrive soon, but also by the never-ending rumors of an updated Nissan Leaf, coming somewhere in 2017. This years career will depend greatly of what Nissan has up its sleeve and how fast will it deliver, if it releases a greatly improved Leaf in the first months of the year, then a race for the Best Seller title is possible, if not, then it might not even reach a Top 5 position...

#5 - BMW i3: The German hot hatch 2016 performance proved once again that Size Matters (In batteries, at least), the BMW i3 had by far its best year in 2016, with 3.946 units, but 62% of deliveries were concentrated in the last four months of the year, when the 33 kWh version arrived en masse. With BMW now heavily focused in plug-ins and with another battery upgrade scheduled for late this year, expect it to be one of the strong contenders for the 2017 title.

As for last minute changes, the Mercedes B250e climbed one position to #9, displacing the Renault Zoe to #10, the Tesla Model X jumped to #11, stealing at the same time the Rookie of the Year title from the BMW 225xe AT hands doors.

The good news for BEV's didn't stopped there, as the Nissan e-NV200/Evalia twins (2016 Best Selling LCV's) surpassed the Volvo XC90 PHEV and climbed to #18, while the Hyundai Ioniq Electric ended the year rising to #20. A Top 10 position in 2017 seems to be a given for the Korean model, the question should be, will it sneak into the Top 5?

Looking at the manufacturers ranking, Volkswagen (29%) won another Manufacturers trophy (The third in a row), followed from a far by BMW (14%) and the 2011 trophy winner Mitsubishi (12%), with the two times champion (2012 and '13) Nissan (11%) ending the year just outside the podium.

The BEV / PHEV breakdown confirms the trend for plug-in hybrid rise, with this technology counting in 2016 for a record 44% of all plug-ins sold in Norway, a significant surge from the 25% in 2015. And to think that PHEV's only had 10% share in 2014...

Looking at Fuel Cell numbers, Hyundai won the Best Seller title by 13 to 10 against Toyota, despite the fact that the Japanese Mirai is a more recent model, with better specs. But those looks...  

PlNorwayDec.YTD%'15Pl
1Mitsubishi Outlander PHEV2595.136114
2Volkswagen e-Golf2254.705101
3Volkswagen Golf GTE3054.33796
4Nissan Leaf2574.16293
5BMW i34133.94695
6
7
8
Volkswagen Passat GTE
Audi A3 e-Tron
Tesla Model S
159
369
263
2.552
2.283
2.051
6
5
4
20
7
2
9Mercedes B250e1681.895410
10Renault Zoe751.81848
11
12
13
Tesla Model X
BMW 225xe Active Tourer
Kia Soul EV
425
92
53
1.430
1.332
1.175
3
3
3
N/A
N/A
11
14
Volkswagen e-Up!
1111.14839
15
16
Mercedes C350e
BMW X5 40e
20
17
987
955
2
2
22
19
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35

Volvo V60 Plug-In
Nissan e-NV200 / Evalia *
Volvo XC90 T8
Hyundai Ioniq Electric
Mercedes GLC350e
Audi Q7 e-Tron
Peugeot iOn
BMW 330e
Mitsubishi I-Miev
Citröen C-Zero
Peugeot Partner EV
Mercedes GLE500e
Renault Kangoo ZE
Porsche Cayenne Plug-In
Renault Twizy
Ford Focus Electric
BMW i8
Smart Fortwo ED
Citröen Berlingo EV
Others
22
42
2
293
4
18
7
10
5
6
30

4

10



1
2
730
725
688
646
626
385
335
300
273
214
165
158
131
104
81
47
35
33
30
44
2
2
2
1
1
1
1
1
1
0
0
0
0
0
0
0
0
0
0
0
12
14
N/A
N/A
N/A
N/A
13
N/A
26
16
18
27
17
24
29
21
25
15
23


TOTAL3.66745.662100

* - 24 Pass + 26 Lcv

Source: elbil.no; ofvas.no


Models breakdown by Fuel Source

December Ranking

PlModelDec.  
1Volkswagen Tiguan650
2Volvo XC60602
3Tesla Model X425
4BMW i3413
5
6
7
8
9
10
Toyota RAV4
Audi A3 e-Tron
Volkswagen Golf GTE
Hyundai Ioniq Electric
Toyota Yaris
Skoda Octavia
374
369
305
293
292
287

Splitting models by fuel source, December signaled the return of regular ICE models to the top, with the VW Tiguan winning the Best Seller title (Now where's that Tiguan GTE, VW?), followed closely by the surprising Volvo XC60, with the first plug-in arriving in Third, with the Tesla Model X. Interestingly, all podium places belonged to CUV/SUV's...

In the following positions we have the hot BMW i3 (Fourth), the Hybridized RAV4 (#5) and two PHEV's, the Audi A3 e-Tron and VW Golf GTE, with the Hyundai Ioniq Electric reaching #8.

In sum, we have a colourful Top 10, with three BEV's (The i3 only had 1 Rex registered), two PHEV's, two HEV's and three ICE.


Full Year Ranking

PlModel2016  
1Mitsubishi Outlander PHEV5.136
2Toyota RAV44.955
3Volkswagen e-Golf4.705
4Toyota Auris4.419
5
6
7
8
9
10
Volkswagen Golf GTE
Toyota Yaris
Nissan Leaf
Volkswagen Golf ICE
BMW i3
Skoda Octavia
4.337
4.247
4.162
4.106
3.946
3.795

With some 30% share, plug-ins performance in the general ranking are more relevant than ever, besides the aforementioned win of the Outlander PHEV, there were an additional four plug-ins (#3 e-Golf, #5 Golf GTE, #7 Leaf, #9 i3) in the Top 10, add the three HEV's present (#2 RAV4, #4 Auris, #6 Yaris), and we have 80% of the Best Selling models being alternatively fueled vehicles!

In fact, the Best Selling ICE model, the Golf, was only #8 this year, with less than a third of sales of the nameplate, in fact it was the worst selling of all three drivetrains.

One day all markets will be like this...

Will we see something like this on the European market in five years time?

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