Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

VW Beetle Hot Rods

VW has had a bit of problem selling the Beetle to male customers and despite launching a New Beetle specifically targeted at guys, was not particularly successful.This may change the perception of the...

Leko - the Ikea car

Is Ikea planning to branch into automobile manufacture?A microsite for the mysterious Leko suddenly appeared linked from the Ikea France site. It features a rotating car covered with cloth and a designer...

Nobody has heard of Proton

I was quite surprised to find out that among all my PhD friends here at the Warwick Business School, there's only one guy who has heard about Proton, Malaysia's national car company. A friend who's quite knowledgeable about cars told me that at one time there were a number of Proton cars on UK streets...

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