Automotive
A friend who's quite knowledgeable about cars told me that at one time there were a number of Proton cars on UK streets - mainly the Proton Persona (the Proton Wira). We do see some of them around in Coventry but I have never seen any of the newer models including the Gen 2, Savvy, Satria Neo or even the Impian. From my friends' reactions when I tell them about the company and the fact that it owns Lotus, Proton cars UK is obviously not doing a good job with it's marketing. From what I learnt from my sources in Proton, they want to concentrate on the domestic market which is what they should have been doing. I guess that strategy comes at a price. I am not sure about other foreign markets but when it comes to branding, Proton has a lot of work to do in the UK.
