Estonia June 2016

Leaf Repeats Leadership in Roller Coaster Market

Thanks to the 21 units registered in June (Best result in 18 months) the total of 50 EV's sold in the first half of 2016, represent only five units less than in the whole of 2015, but nevertheless it is still down 56% over the first half of 2014.

This EV market has an uncharacteristic Boom-Bust behavior, possible to see in the EV Share over the years:

2011 - 0.3%

2012 - 2.4% 

2013 - 0.7%

2014 - 1.7%

2015 - 0.3%
2016 - 0.5%

In the midst of these abnormal results (Incentives related?), the Nissan Leaf is headed for the fourth consecutive Best Seller award, selling 30 units through June, with an amazing 60% share.

Second is the Tesla Model S, that with 10 units until now, it is experiencing its best year ever in Estonia, having delivered as much units this year as in the whole of 2015. 

In a global European market heading for PHEV's, it is nice to see Estonia going in the opposite direction, with plug-in hybrids now accounting for only 4% of the market, when last year they had 25%.

Pl	Estonia	June	YTD	%	'15Pl
1	Nissan Leaf	13	30	60	1
2	Tesla Model S	5	10	20	2
3 4 4 6 6 6	Kia Soul EV Renault Zoe Mitsubishi I-Miev Volkswagen e-Up! BMW X5 40e BMW 330e	1 2	3 2 2 1 1 1	6 4 4 2 2 2	9 9 N/A 9 12 N/A
	TOTAL	21	50	100

Source: mnt.ee

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Estonia December 2015

Leaf Repeats Title in Crumbling Market

Only 55 electric cars were sold in 2015, down from 350 in 2014, placing the EV Share at a disappointing 0.27%.

This EV market has an uncharacteristic Boom-Bust behavior, possible to see in the EV Share over the years:

2011 - 0.3%

2012 - 2.4%

2013 - 0.7%

2014 - 1.7%

2015 - 0.3%

In the midst of this abnormality (Incentives related?), the Nissan Leaf won for the third consecutive time the Best Seller award, despite selling only 12 units, its worst performance ever.

Second was the Tesla Model S, up one position regarding last year, despite delivering only a third of the vehicles (10 now vs 30 in '14). 

The Volkswagen e-Golf replaced the e-Up! relative in the Podium, ending the year in Third, with only five units.

In a shrinking market, one major trend was the rise of plug-in hybrids from insignificance to 25% share, representing almost half of the models available.

Pl	Estonia	Dec.	YTD	%	'14Pl
1	Nissan Leaf		12	22	1
2	Tesla Model S	1	10	18	3
3 4 5 5 5 5 9 9 9 12 12 12 12 12 12	Volkswagen e-Golf BMW i3 * Nissan e-NV200 / Evalia BMW i8 Porsche Cayenne Plug-In Volkswagen Golf GTE Kia Soul EV Renault Zoe Volkswagen e-Up! Mitsubishi Outlander PHEV Audi A3 e-Tron Mercedes C350e Opel Ampera BMW X5 40e PHEV Renault Kangoo ZE	1 1 1 1 1	5 4 3 3 3 3 2 2 2 1 1 1 1 1 1	9 7 5 5 5 5 4 4 4 2 2 2 2 2 2	N/A 6 5 N/A N/A N/A N/A 6 2 N/A N/A N/A N/A N/A N/A
	TOTAL	6	55	100

Source: mnt.ee

* - 2 Bev + 2 Rex

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Estonia December 2014

The Volkswagen e-Up! got a surprising Second Spot

Tesla Wins December

Only 20 electric cars were sold last month, placing the EV Share at a still bright 1.57%. 

For the first time since August '13, it wasn't the Nissan Leaf to win the monthly title, profitting from a poor performance from Nissan's hatch (Only 5 units sold), the Tesla Model S won its first trophy in Estonia, while at the same time beating its personal best (6 units). 

In the YTD ranking, the Nissan Leaf won for the second consecutive time the Best Seller Trophy, doubling sales regarding last year, while the VW e-Up won the Silver medal in its first year on the market, followed closely by the Model S. A final mention for the #5 place of the Nissan e-NV200, it looks that japanese LCV will be a strong contender in this 2015.

Pl	Estonia	Dec.	YTD	%	'13Pl
1	Nissan Leaf	5	217	65	1
2	Volkswagen e-Up!	1	31	9	N/A
3 4 5 6 6 8 8	Tesla Model S Mitsubishi I-Miev Nissan e-NV200 Renault Zoe BMW i3 Mia Electric Citröen C-Zero	6 5 1 1 1	30 20 15 13 4 1 1	9 6 5 4 1 0 0	4 3 N/A N/A N/A 2 N/A
	TOTAL	20	332	100

Source: mnt.ee

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Estonia October 2014

The Volkswagen e-Up! is becoming a success story in Estonia

Back To The Golden Days - Chapter Four

43 electric cars were sold last month, placing the EV Share 0,06% higher, with a bright 1.55% share. 

The usual leader Nissan Leaf (18 units), this time had some real competition, with the VW e-Up! beating its personal best and performing 17 registrations last month, to have an idea of the significance of this almost victory, the japanese hatch has won all the monthly sales trophy since September '13! 

In the YTD ranking, the VW german city car jumped two positions to #2, passing the Tesla Model S and Mitsu I-Miev.

Pl	Estonia	Oct.	YTD	%	'13Pl
1	Nissan Leaf	18	197	70	1
2	Volkswagen e-Up!	17	25	9	N/A
3 4 5 6 6 8 8	Tesla Model S Mitsubishi I-Miev Renault Zoe Nissan e-NV200 BMW i3 Mia Electric Citröen C-Zero	1 3 3 1	23 15 10 7 3 1 1	8 5 4 2 1 1 1	4 3 N/A N/A N/A 2 N/A
	TOTAL	43	282	100

Source: mnt.ee

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Estonia - September 2014

The Volkswagen e-Up! had a personal best last month

Back To The Golden Days - Chapter Three

44 electric cars were sold last month, placing the EV Share at an amazing 1.49%, With September beating the month before by two units and marking the fourth consecutive sales growth, will this market reach the 2% share until the end of the year? Fingers crossed... 

The Nissan Leaf is the usual leader, with 33 registrations last month, followed at a distance by Tesla Model S and VW e-Up!, with 4 units, which allowed the german city-car to rise to #4 in the YTD ranking, changing positions with the Renault Zoe.

Pl	Estonia	Sept	YTD	%	'13Pl
1	Nissan Leaf	33	179	75	1
2	Tesla Model S	4	22	9	4
3 4 5 6 6 8 8	Mitsubishi I-Miev Volkswagen e-Up! Renault Zoe Nissan e-NV200 BMW i3 Mia Electric Citröen C-Zero	2 4 1	15 8 7 4 2 1 1	6 3 3 2 1 1 1	3 N/A N/A N/A N/A 2 N/A
	TOTAL	42	195	100

Source: mnt.ee

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Estonia August 2014

Tesla has found success in Estonia

Back To The Golden Days - Chapter Two

42 electric cars were sold last month, placing the EV Share now at 1.29%, August was the best selling month since 2012, when the EV Share was above 2%. 

The Nissan Leaf is leading the charge, with 35 registrations (A new personal best) last month, followed at a distance by Tesla Model S, with 4 sales.

Pl	Estonia	Aug	YTD	%	'13Pl
1	Nissan Leaf	35	146	75	1
2	Tesla Model S	4	18	9	4
3 4 5 6 6 8 8	Mitsubishi I-Miev Renault Zoe Volkswagen e-Up! Nissan e-NV200 BMW i3 Mia Electric Citröen C-Zero	1 2	13 7 4 3 2 1 1	8 4 2 2 1 1 1	3 N/A N/A N/A N/A 2 N/A
	TOTAL	42	195	100

Source: mnt.ee

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Estonia July 2014

Back To The Golden Days?

38 electric cars were sold in Estonia last month, placing the EV Share now at 1.15%, July was the best selling month since the glory days of 2012, when the EV Share was well above 2%. Could this mean that the Estonian EV market is going back to those Golden Days?   

The Nissan Leaf is of course leading the market head and shoulders, with 24 registrations (A new personal best) last month, followed at a distance by the Renault Zoe and Tesla Model S, both with 5 sales in July.

Those 5 units were enough for Model S to reach the Second Place in the YTD ranking, passing the I-Miev.

We welcome a new model, the Nissan e-NV200 sold its first 3 units in Estonia and it's looking to replicate the success of the Leaf, will we see a 1-2 leadership for Nissan later in the year?

Pl	Estonia	July	YTD	%	'13Pl
1	Nissan Leaf	24	111	73	1
2	Tesla Model S	5	14	9	4
3 4 5 6 6 8 8	Mitsubishi I-Miev Renault Zoe Nissan e-NV200 Volkswagen e-Up! BMW i3 Mia Electric Citröen C-Zero	5 3 1	13 6 3 2 2 1 1	8 4 2 1 1 1 1	3 N/A N/A N/A N/A 2 N/A
	TOTAL	38	153	100

Source: mnt.ee

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Estonia June 2014

Walking by the sea is always nice...And good for your health!

A League of His Own Edition

22 EV's were sold in Estonia this June, placing the EV Share in 1.06%, a smidge above last April (1.05%), and making the Estonian market the fifth in EV share at the present time (The others being Norway, Netherlands, Sweden and Iceland).   

Looking at the ranking, the Nissan Leaf is in a different league (15 registrations), grabbing 76% of the market.

In a distant #2 we have the Mitsu I-Miev, scoring just 1 unit last month, followed by the Tesla Model S, #3 with 4 registrations in June and looking to pass the I-Miev soon.

Outside the podium the Renault Zoe and VW e-Up! land with their first registrations in this country.

Pl	Estonia	June	YTD	%	'13Pl
1	Nissan Leaf	15	87	76	1
2	Mitsubishi I-Miev	1	13	11	3
3 4 5 6 6 6	Tesla Model S BMW i3 Renault Zoe Volkswagen e-Up! Mia Electric Citröen C-Zero	4 1 1	9 2 1 1 1 1	8 2 1 1 1 1	4 N/A N/A N/A 2 N/A
	TOTAL	22	115	100

Source: mnt.ee

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Estonia April 2014

Red Nissan Leaf

Leaf Edition

28 EV's were sold in Estonia last April, making it the best result since March 2013 and pulling the EV Share to 1,05%, passing the 1% barrier for the first time since 2012, when Estonia had an Norwayesque EV Share of 2,39%.

Looking at the ranking, the Nissan Leaf had its best result (19 registrations) in over a year (21 sales in March '13), allowing it to distance itself even further from the competition.

In a distant #2 we have the Mitsu I-Miev, scoring 6 sales last month, followed by the Tesla Model S, #3 with 4 registrations, two of them this April.

Outside the podium the BMW i3 lands with its first registration and with the ambition of reaching at least at #2 by the end of the year.

Pl	Estonia	April	YTD	%	'13Pl
1	Nissan Leaf	19	52	73	1
2	Mitsubishi I-Miev	6	12	17	3
3 4 5 6	Tesla Model S BMW i3 Mia Electric Citröen C-Zero	2 1	4 1 1 1	6 1 1 1	4 N/A 2 N/A
	TOTAL	28	71	100

Source: mnt.ee

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Estonia December 2013

An increasingly common sight in Estonia

Leaf dethrones I-Miev Edition

138 EV's were sold in Estonia in 2013 (0,69% EV Share), far less than the 506 sold in '12, when the Estonian market was only behind Norway regarding EV Share (2,39% in '12).

Looking at the ranking, the Nissan Leaf won easily the First Place, succeeding the Mitsu I-Miev as the Best Selling EV.

In was #2 Mia Electric, a surprising performance from the little french EV, relegating the I-Miev to #3.

In December, the first Tesla Model S was registered, it will be interesting to see how it will perform in '14, can it steal #1 from Nissan Leaf? 

Pl	Estonia	Dec.	YTD	%	'12Pl
1	Nissan Leaf	8	95	69	2
2	Mia Electric		22	16	N/A
3 4	Mitsubishi I-Miev Tesla Model S	2 1	20 1	14 1	1 N/A
	TOTAL	11	138	100

Source: mnt.ee

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Estonia October 2013

I'm sure a lot of Estonians would like to do this kind of stunts on a new Tesla...

Up Again Edition

Things are improving again for EV's in little Estonia, with 95 units sold to date and 0,56% share, a solid 0,26% share improvement over last August.

Looking at the ranking, the Nissan Leaf continues head and shoulders on top, with the Mitsu I-Miev closing in to the #2 Mia Electric.

Pl	Estonia	Oct.	YTD	%	'12Pl
1	Nissan Leaf	9	59	62	2
2	Mia Electric		20	21	N/A
3	Mitsubishi I-Miev	1	16	17	1
	TOTAL	10	95	100

Source: mnt.ee

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Estonia August 2013

Proving that EV's can handle the cold, more than 500 I-Mievs are now runnig around Estonia

Back To Reality Edition

After a stratospheric year of 2012, where 456 I-Mievs were registered thanks to a deal between Mitsubishi and the Estonian Government, taking the local EV share to an out-of-this-world 2,39% result, the second highest share in the world just behind Norway, this year things are back to normal, with 42 units sold and 0,30% share, a solid 25% improvement over 2011.

Looking at the ranking, this is another country where the Nissan Leaf is comfortably on top, with the Mitsu I-Miev in a distant third place, unable to reach #1 and renew the best selling title it had in 2011 and 2012.

A curiosity of this EV market is the 13 units registrations from MIA, making Estonia one of the few successful export markets of the quirky french brand.

Pl	Estonia	August	YTD	%	'12Pl
1	Nissan Leaf	5	24	57	2
2	Mia Electric	2	13	31	N/A
3	Mitsubishi I-Miev		5	12	1
	TOTAL	7	42	100

Source: mnt.ee

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Markets Roundup Full Year 2012

Fisker Karma in Monaco

With most of 2012 data in, it's time for a roundup on some EV markets:

- The three countries with highest EV share are Norway (No surprises here) with 3,09%, followed by Estonia (Thanks to Mitsubishi) at 2,35% and finally in third there's the Netherlands with 0,98%;

- The Renault Twizy was #1 in eight countries, hitting a sweet spot in Central and Southern Europe;

- Renault sold some 600 units of the Fluence ZE in Israel, included in the Better Place battery swapping project and at 0,37% share it was not a bad start, but the question is if in 2013 they will resist the black hole that is becoming the Better Place deal;

- Nissan has sold 89 units of the Nissan Leaf in Hong Kong, meaning that Nissan sold more Leaf's there than in the whole of China;

- Where else in the world other than Monaco would the Fisker Karma be a best seller? That's right, the Cadillac Escalade of the  Plug-In market was the second best selling electric vehicle in Monaco, just behind the Renault Twizy. With this in mind, i'm assuming that Tesla will be the best seller this year;

- As proof that the EV market is a fast changing market, Finland had three different leaders in the last three years, starting with the Think City in 2010, followed in '11 by the Citröen C-Zero and the Nissan Leaf last year;

- The I-Miev family has a thing for finding new markets for electric cars and losing them for others in the following years, for example the Mitsubishi I-Miev started the EV market in 2009 in it's home market, being the best selling electric model that year and in 2010, before losing the crown to the Leaf in 2011.  The same thing happened in Germany (#1 in 2010 and 2011, #3 in 2012), Spain (#1 in 2011, #9 in 2012), Switzerland (#1 in 2010 and 2011, #4 in 2012), Monaco (#1 in 2011, #6 in 2012) and Ireland (#1 in 2010, #4 in 2011 and 2012). In 2012 the I-Miev family started to sell cars in new markets like  the Czech Republic (78 units), Iceland (9), Poland (13) and Colombia (28). It remains to be seen in 2013 how many of these will still crown a I-Miev member as best seller...

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Other Markets November 2012

This post highlights some curious facts about other EV markets:

- This year it has been sold more EV's (106.000) than in all previous years together (80.000);

- The markets with smaller or negative growth rates are Denmark (+29%), Japan (+4%) and Portugal (-54%). The portuguese negative growth is justified by the end of the 5.000€ government incentive given to EV's;

- Despite government interest and incentives in this kind of cars, EV's represent just 0,018% of the auto market in China, only in Australia there's a lower market share (0,008%) for electric cars;

- The UK market is fragmented, with the top three makers separated by only 23 units (Renault - 563 units, Nissan - 547, Vauxhall - 540);

- Chevrolet Volt has a whopping 73% share of all electric cars in Canada, with 1.168 units;

- Israel, Hong Kong and Estonia EV market are represented by only one model, respectably the Renault Fluence ZE (Included in the Better Place deal), Nissan Leaf and the Mitsubishi I-Miev (Bought by the Estonian government);

- The Volt family has the top spot in three countries (USA, Netherlands, Canada);

-  Renault's Twizy quadricycle is #1 in six countries (Germany, Switzerland, Italy, Austria, Belgium, Portugal), just like the LCV Kangoo ZE in its home market (France) and the Fluence ZE in Denmark and Ireland;

- The Nissan Leaf is number one in three markets (Norway, Australia, Finland);

- The BYD E6 insures a number one spot in its home market (China);

- Finally, the Prius Plug-In wins at home (Japan) and in Sweden;

- Splitting sales by regional areas, GM dominates the Americas with almost half of the market, just like Toyota does in Asia and Europe is Renault's turf, with a 42% market share, thanks mostly to the Twizy, the best selling vehicle there, where one in four electric vehicles is a Twizy. 

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