The next chapter in car infotainment: seamless mobile integration

Tina Jeffrey

According to a survey from Forrester Research, 50% of North Americans who plan to buy cars in the next 12 months say that technology options will play an important role in their purchasing decisions. The fact is, consumers want to remain connected all the time; they don’t want to park their digital lifestyle while driving. This begs the question: what’s an automaker to do?

Allow consumers to bring in content and apps on their mobile devices. We are becoming increasingly attached to our smartphones, and this is driving a trend towards mobile-centric car infotainment. The trend is of particular benefit to buyers of low-end vehicles, in which built-in features such as navigation and speech recognition can be cost prohibitive. A smartphone-driven head unit reduces costs by leveraging the existing connectivity and processing power of the mobile device; it also provides easy access to apps the consumer has already downloaded. In fact, integration between the mobile device and head unit offers numerous benefits: it helps the car keep pace with the consumer-device lifecycle, it endows the car with app store capabilities, and it lets the car connect to the cloud through the mobile device, eliminating the need for a built-in connection.

Using the phone's connectivity and

processing power to deliver apps and
software updates.

Design in-vehicle systems to be compatible with all leading smartphones. To satisfy this requirement, the vehicle must support both proprietary and standards-based connectivity protocols, using Bluetooth, USB, and Wi-Fi. Automakers will need to deliver platforms that include support for CarPlay, iPod Out (for older Apple devices), DLNA (for BlackBerry phones and other devices), MirrorLink, and Miracast, as well as the solution that the Open Automotive Alliance (OAA) promises to reveal later this year. By offering this widespread connectivity, automakers can avoid snubbing any significant portion of their prospective customer base.

Leverage and enable the mobile development community to build the apps consumers want. With companies like Apple and Google now in the fray, native brought-in apps will be a certainty, but automakers should continue to embrace HTML5 as an application platform, given its ”write once, run anywhere” mantra. HTML5 remains the most widely used cross-platform application environment and it gives automakers access to the largest pool of developers worldwide. And, as the first W3C vehicle information API specification is ratified, HTML5 application developers will be able to access vehicle information and develop compelling, car-appropriate apps that become an integral part of our daily commute.

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What's the word on HTML5?

Ten videos on HTML5 in the car. Actually, there are only nine — but I'm getting ahead of myself.

Paul Leroux

Has it been two years already? In November 2011, a group of my QNX colleagues, including Andy Gryc, launched a video series on using HTML5 in the car. They realized that HTML5 holds enormous potential for automotive infotainment, from reducing industry fragmentation to helping head units keep pace with the blistering rate of change in the mobile industry. They also realized it was important to get the word out — to help people understand that the power of HTML5 extends far beyond the ability to create web pages. And so, they invited a variety of thought leaders and industry experts with HTML5 experience to stand in front of the camera and share their stories.

All of which to say, if you're interested in the future of HTML5 in the car, and in what thought leaders from companies such as OnStar, Audi, Gartner, Pandora, TCS, and QNX have to say about it, you've come to the right place. So let's get started, shall we?


Interview with Steve Schwinke of OnStar
Andy Gryc catches up with Steve Schwinke, director of advanced technology for OnStar, who is bullish on the both the short- and long-term benefits of HTML5:




Interview with Mathias Haliger of Audi
Derek Kuhn of QNX sits down with Mathias Haliger, head of MMI system architecture at Audi AG, who discusses the importance of HTML5 to his company and to the industry at large:




The analyst perspective: Thilo Koslowski of Gartner
Andy gets together with Thilo Koslowski, VP Distinguished Analyst at Gartner, to discuss the notion of controlled openness for the car — and how HTML5 fits into the picture:




Interview with Tom Conrad of Pandora
Andy meets up with Tom Conrad, CTO at Pandora, to get his take on the benefits of standardizing on HTML5 across markets:




Interview with Michael Camp of TCS
Andy Gryc sits down with Michael Camp, director of engineering for in-car telematics at TeleCommunication Systems (TCS), to get a software supplier's perspective on HTML5:




Interview with Matthew Staikos
Andy talks with Matthew Staikos, former web-technology manager at BlackBerry, about the impact of HTML5 on hardware options, memory usage, and app stores:




The myth buster interview
Andy and Kerry Johnson get together to discuss how HTML5 apps can deliver snappy performance, run without a Web browser, and even work without an Internet connection:




Interview with Sheridan Ethier
Andy drops in on Sheridan Ethier, manager of the QNX CAR Platform development team, to get a developer's perspective on HTML5:




Kickoff video
And last but not least, here is the video that started it all. Andy Gryc gives his take on why he believes HTML5 is destined to become the foundation for next-gen automotive apps:




Blooper video
Did I say last but not least? Sorry, I have one more video that you just have to see:

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Making your car a first-class citizen of the Web

Tina Jeffrey

Anyone who follows the latest ongoings of the Worldwide Web Consortium (W3C) may have heard today’s news: the launch of the Automotive and Web Platform Business group. We live in a connected world, and let’s face it, many of us expect access to our favorite applications and services while on the road. I see the formation of this W3C group as a huge step in the pursuit of marrying web technology and the automobile.

The business group will bring together developers, OEMs, automotive technology vendors — many of who, like QNX, were part of Web and Automotive Workshop held last November. The group allows us to continue the discussion and to define a vehicle data API standard for enabling automotive services via the Web. And this is just the start of greater things to come: standards for OTA (over-the-air) software updates, driver safety, security, and seamless integration of smart phones and tablets.

As a member of the QNX automotive team, I second my colleague Andy’s enthusiasm in the announcement in saying we’re extremely excited to be part of this group and the process of helping to define these standards for the industry.

Check out the W3C press release.

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Tina is an automotive product marketing manager at QNX Software Systems

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