Mitsubishi tops J.D. Power 2016 Malaysia Sales Satisfaction Index study

According to the J.D. Power 2016 Malaysia Sales Satisfaction Index (SSI) Study,SM released recently, Mitsubishi ranks highest in new-vehicle sales satisfaction with a score of 815. Mitsubishi performs particularly well in sales initiation, dealer facility, salesperson, delivery timing and delivery process. Mazda rankssecond (808) and performs particularly well in the deal factor. Nissan and Toyota tie for third at 792.

This study was based on responses from 2,010 new-vehicle owners who purchased their vehicles from August 2015 through May 2016. The study was carried out from February through July 2016.

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Toyota ranks highest in overall service satisfaction in Malaysia

According to the latest J.D. Power 2016 Malaysia Customer Service Index (CSI) Study released today. This is the 14th annual survey and based on the findings Toyota ranks highest in overall service satisfaction (score of 763). They are followed by Mazda which ranks second (760) and Mitsubishi which ranks third (758).

The survey measures overall service satisfaction among car owners who took their vehicle to an authorized service center and is based on responses from 3,257 new-vehicle owners who purchased their mass market brand vehicle between February 2014 and May 2015. It examines dealership performance in five factors (in order of importance),viz., 1. service quality (32%); 2. service initiation (22%); 3. vehicle pick-up (18%); 4. service advisor (15%); and 5. service facility (13%). Brand service performance is measured on a 1,000-point scale.

 Click the link to read the press release.

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