Is this the most jazzed-up Jeep ever to hit CES?

The fourth installment in the CES Cars of Fame series. Our inductee for this week: a Jeep that gets personal.

Paul Leroux

It might not be as hip as the Prius or as fast as the Porsche. But it's fun, practical, and flexible. Better yet, you can drive it just about anywhere. Which makes it the perfect vehicle to demonstrate the latest features of the QNX CAR Platform for Infotainment.

It's called the QNX reference vehicle, and it's been to CES in Las Vegas, as well as to Detroit, New York City, and lots of places in between. It's our go-to vehicle for whenever we want to hit the road and showcase our latest infotainment technology. It even made a guest appearance at IBM's recent Information On Demand 2013 Big Data conference, where it demonstrated the power of connecting cars to the cloud.

The reference vehicle, which is based on a Jeep Wrangler, serves a different purpose than our technology concept cars. Those vehicles take the QNX CAR Platform as a starting point to demonstrate how the platform can help automakers hit new levels of innovation. The reference vehicle plays a more modest, but equally important, role: to show what our the platform can do out of the box.

For instance, we updated the Jeep recently to show how version 2.1 of the QNX CAR Platform will allow developers to blend a variety of application and HMI technologies on the same display. In this case, the Jeep's head unit is running a mix of native, HTML5, and Android apps on an HMI built with the Qt application framework:



Getting personal
We also use the Jeep to demonstrate the platform's support for customization and personalization. For instance, here is the first demonstration instrument cluster we created specifically for the Jeep:



And here's a more recent version:



These clusters may look very different, but they share the same underlying features, such as the ability to display turn-by-turn directions, weather updates, and other information provided by the head unit.

Keeping with the theme of personalization, the Jeep also demonstrates how the QNX CAR Platform allows developers to create re-skinnable HMIs. Here, for example, is a radio app in one skin:



And here's the same app in a different skin:



This re-skinnability isn't just cool; it also demonstrates how the QNX CAR Platform can help automotive developers create a single underlying code base and re-use it across multiple vehicle lines. Good, that.

Getting complementary
The Jeep is also the perfect vehicle to showcase the ecosystem of complementary apps and services integrated with the QNX CAR Platform, such as the (very cool) street director navigation system from Elektrobit:



To return to the question, is this really the most jazzed-up Jeep to hit CES? Well, it will be making a return trip to CES in just a few weeks, with a whole new software build. So if you're in town, drop by and let us know what you think.

Read More

A Porsche you could talk to

Paul Leroux

I have a confession to make. The day before QNX Software Systems unveiled this technology concept at car at 2012 CES, I leaked the news on the On Q blog. Mind you, the leak was unintentional. I had been editing a post that described the car and, instead of hitting Save, I hit Publish by mistake. Dumb, I know.

I immediately took down the post and informed my colleagues of the error. Fortunately, my RSS feed didn't give me away, and the launch, which had been strictly under wraps, went ahead as planned. But boy, did I feel stupid.

Now that I've got that off my chest, let's see what the hubbub was about. The car, based on a Porsche 911 Carrera, came equipped with an array of features built by the QNX concept team, including one-touch smartphone pairing, high-definition hands-free calls, rear-seat entertainment, and a digital instrument cluster.

So, you ready for a tour?

The car
Let's start with the exterior. Because man, what an exterior:



The instrument cluster
Once you got behind the wheel, the first thing you saw was the instrument cluster. But
this was no ordinary cluster. It could dynamically reconfigure itself — in response to voice commands, no less. It could even communicate with the navigation system to display turn-by-turn directions. And it was designed to honor the look-and-feel of the stock 911 cluster:



The head unit
To your right, you could see the head unit. Here is the unit's main screen, from which you could access all of the system's key functions:



And here's another screen, showing the system's media player:



The front-seat control of backseat infotainment
The Porsche also showcased how a head unit could offer front-seat control of backseat entertainment — perfect for when you need to control what your kids are watching or listening to:



The voice recognition
The Porsche was outfitted with cloud-based voice recognition, which let you enter navigation destinations naturally, without having to use artificial grammars. Check out this Engadget clip, taken at an AT&T event in New York City:



The car also included features that neither words nor pictures can capture adequately. But let me try, anyway:

One-touch Bluetooth pairing — Allowed you to pair a phone to the car simply by touching the phone to an NFC reader embedded in the center console; no complicated menus to wade through.

Text-to-speech integration — Could read aloud incoming emails, text messages, and BBM messages.

High-definition voice technology — Used 48KHz full stereo bandwidth for clear, high-fidelity hands-free calls.

The car also ran a variety of apps, including TCS hybrid navigation, Vlingo voice-to-text, Poynt virtual assistant, Weather Network, and streaming Internet radio from Pandora, Nobex, Slacker, and TuneIn.

The point
The point of this car wasn't simply to be cool, but to demonstrate what's possible in next-gen infotainment systems. More specifically, it was designed to showcase the capabilities of the QNX CAR Platform for Infotainment. In fact, it did such a good job on that count that the platform took home the 2012 CES Best of Show award, in the car tech category:

Read More

More QNX-powered cars and infotainment systems from 2011 CES

The second installment in our CES Cars of Fame series. Today, we look at several systems from the 2011 CES event, starting with this week's inductee, a BMW Z4.

Paul Leroux

I've led you astray — sort of. Last week I stated that the LTE Connected Car, the first QNX-powered technology concept car, appeared at 2011 CES. But I didn't mention that QNX technology was at the core of several other innovative vehicles and infotainment systems at CES that year.

So let me set the record straight. And the best place to start is the QNX booth at 2011 CES, where a BMW Z4 roadster was the front-and-center attraction.

BMW Z4 Roadster with ConnectedDrive
The Z4 wasn't a technology concept car, but a true production car straight off the dealer lot. It was equipped with the QNX-based BMW ConnectedDrive system, which offers real-time traffic information, automatic emergency calling, and a text-to-speech feature that can read aloud emails, appointments, text messages, and other information from Bluetooth smartphones. It's a cool system right at home in this equally cool cockpit:



Heck, the whole car was cool, from the wheels up:



Audi A8 with Google Earth
Mind you, the coolness didn't stop at the QNX booth. Just down the hall, Audi showcased an A8 sedan equipped with the QNX-based 3G MMI infotainment system, featuring Google Earth. This same model drove home with the 2011 Edmunds Breakthrough Technology award a short while later.

I don't have any photos of the Audi from the CES show floor, but if you head over to the On Q blog, you can see some snaps from an automotive event that QNX hosted in Stuttgart two months earlier. The photos highlight the A8's innovative touchpad, which lets you input destination names by tracing them with your finger.

Toyota Entune infotainment system
And now to another award-winning QNX-based system. Toyota Entune embraces a simple, yet hard-to-achieve concept: help drivers interact with mobile content and applications in a non-distracting, handsfree fashion. For instance, if you are searching for a nearby restaurant, Entune lets you ask for it in a conversational fashion; no need for specific voice commands.

You could tell the judges for the CNET Best of CES awards were impressed, because they awarded Entune first prize, in the Car Tech category — the first of three QNX-powered systems to do. QNX Software Systems went on to win in 2011 for its QNX CAR Platform and then Chevy won in 2012 for its MyLink system. Not too shabby.

A cluster of clusters
We've looked at just three of the many QNX-based automotive systems showcased at 2011 CES. For instance, QNX also demonstrated digital instrument clusters built by Visteon for the Land Rover Range Rover and for the Jaguar XJ sedan, below:



Freescale, NVIDIA, TeleNav, and Texas Instruments also got into the act, demonstrating QNX systems in their booths and meeting areas.

Do you have any memories of 2011 CES? I'd love to hear them.

Read More

The first-ever QNX technology concept car to hit CES

Paul Leroux

I bet you thought it was the Porsche. Or perhaps even the Bentley. But no, the first QNX-powered technology concept car to appear at CES was a digitally modded Prius — aka the LTE Connected Car. In fact, the car appeared at two CES shows: 2010 and 2011.

If you've never heard of the LTE Connected Car, it was a joint project of several companies, including QNX Software Systems and Alcatel-Lucent. The project members wanted to demonstrate how 4G/LTE networks could transform the driving experience and enable a host of new in-vehicle applications. This kind of thinking of may seem like old hat today, but when the car was created, telecom companies had yet to light up their first commercial LTE towers. The car was definitely ahead of its time.

One of the four infotainment
systems in the LTE Connected Car

Almost everyone saw the entertainment potential of equipping a car with a 4G/LTE broadband connection — the ability to access your favorite music, applications, videos, or social media while on the road had immediate appeal. But many people also saw the other value proposition this car presented: the ability for vehicles to continuously upload information they have gathered about themselves or surrounding road conditions, providing, in the words of WIRED's Eliot Van Buskirk, "a crowd-sourced version of what traffic helicopters do today." Awesome quote, that.

QNX provided the software foundation for the LTE Connected Car, including the OS, touchscreen user interfaces, media players for YouTube and Pandora, navigation system, Bluetooth connectivity, games, and handsfree integration. But why am I blabbing on about this when I could show you? Cue the screen captures...

Google local search
First up is Google local search, which displayed local points of interest to help drivers and passengers find nearby restaurants, gas stations, movie theaters, ATMs, hospitals, and so on. And because this was an LTE-enabled car, the system could fetch these POIs from a cloud-based database:



Pandora Internet radio
For those who prefer to listen to what they like, and nothing else, the car also came with a Pandora app:



Home monitoring and control
Are you the kind of person who forgets to engage the burglar alarm before going to work? If so, the car's home automation app was just the ticket. It could let you manage home systems, such as lights and thermostats, from any of the car’s touchscreens — you could even view a live video feed from home security cameras:



Vehicle diagnostics
Now this is my favorite part. If you look below, you'll see the car's main screen for accessing vehicle diagnostics. At the upper right is the virtual mechanic app, which retrieved OBD-II codes from the vehicle bus to display the status of your brakes, tires, power train, electrical systems, fluids, and so on. (The current QNX CAR Platform for Infotainment includes an updated version of this app.)



Low oil pressure... yikes!
The virtual mechanic wouldn't fix your car for you. But it could tell you when things were going south and help you take appropriate action — before the problem escalated. In this case, it's saying that the engine oil pressure is low:



What to do? Well, if you were mechanically challenged, you could tap the fuel pump icon at the bottom of the screen to display a map of local service stations. Or you could tap on the dealership icon (Toyota, in this case) and find directions to the nearest, well, dealership:



The virtual mechanic would also let you zoom in on specific systems. For instance, in the following screen, the user has tapped the brake fluid button to learn the location of the brake fluid reservoir:



On the subject of zooming, let's zoom out for a second to see the entire car:



Moving pictures
Screen captures and photos can say only so much. For the back story on the LTE Connected Car, check out this video, which digs into the "philosophy" of the car and what the project members were working to accomplish:

---

An LTE Connected Car reader

• Scientific American — Hot Spot Hot Rod: The Internet Invades the Automobile
• Wired — Next-Gen Car Dashboard Talks to the Cloud
• Engadget — LTE Connected Car redefines the 'mobile' in mobile broadband
• John Day’s Automotive Electronic News — Alcatel-Lucent launches LTE Connected Car from QNX platform
• GIGAOM — LTE Connected Car: Dude, Where’s My Display?
• AutoSpies — Is THIS The Future Of Auto Tech?
• PCMag.com Blogs — What Do You Want in a Web-Connected Car?
• The Inquirer — Alcatel-Lucent talks up connected vehicles
• Stuff.tv — ng Connect turns Prius into living room

Read More

My top moments of 2013 — so far

Paul Leroux

Yes, I know, 2013 isn’t over yet. But it’s been such a milestone year for our automotive business that I can’t wait another two months to talk about it. And besides, you’ll be busy as an elf at the end of December, visiting family and friends, skiing the Rockies, or buying exercise equipment to compensate for all those holiday carbs. Which means if I wait, you’ll never get to read this. So let’s get started.


We unveil a totally new (and totally cool) technology concept car

Times Square. We were there.

It all began at 2013 CES, when we took the wraps off the latest QNX technology concept car — a one-of-a-kind Bentley Continental GT. The QNX concept team outfitted the Bentley with an array of technologies, including a high-definition DLP display, a 3D rear-view camera, cloud-based voice recognition, smartphone connectivity, and… oh heck, just read the blog post to get the full skinny.

Even if you weren’t at CES, you could still see the car in action. Brian Cooley of CNET, Michael Guillory of Texas Instruments, the folks at Elektrobit, and Discovery Canada’s Daily Planet were just some of the individuals and organizations who posted videos. You could also connect to the car through a nifty web app. Heck, you could even see the Bentley’s dash on the big screen in Times Square, thanks to the promotional efforts of Elektrobit, who also created the 3D navigation software for the concept car.

We ship the platform
We wanted to drive into CES with all cylinders firing, so we also released version 2.0 of the QNX CAR Platform for Infotainment. In fact, several customers in the U.S., Germany, Japan, and China had already started to use the platform, through participation in an early access program. Which brings me to the next milestone...

Delphi boards the platform

The first of many.

Also at CES, Delphi, a global automotive supplier and long-time QNX customer, announced that version 2.0 of the QNX CAR Platform will form the basis of its next-generation infotainment systems. As it turned out, this was just one of several QNX CAR customer announcements in 2013 — but I’m getting ahead of myself.

We have the good fortune to be featured in Fortune
Fast forward to April, when Fortune magazine took a look at how QNX Software Systems evolved from its roots in the early 1980s to become a major automotive player. Bad news: you need a subscription to read the article on the Fortune website. Good news: you can read the same article for free on CNN Money. ;-)

A music platform sets the tone for our platform
In April, 7digital, a digital music provider, announced that it will integrate its 23+ million track catalogue with the QNX CAR Platform. It didn't take long for several other partners to announce their platform support. These include Renesas (R-Car system-on-chip for high-performance infotainment), AutoNavi (mobile navigation technology for the Chinese market), Kotei (navigation engine for the Japanese market), and Digia (Qt application framework).

We stay focused on distraction
Back in early 2011, Scott Pennock of QNX was selected to chair an ITU-T focus group on driver distraction. The group’s objective was serious and its work was complex, but its ultimate goal was simple: to help reduce collisions. This year, the group wrapped up its work and published several reports — but really, this is only the beginning of QNX and ITU-T efforts in this area.

We help develop a new standard

Goodbye fragmentation; hello
standard APIs.

Industry fragmentation sucks. It means everyone is busy reinventing the wheel when they could be inventing something new instead. So I was delighted to see my colleague Andy Gryc become co-chair of the W3C Automotive and Web Platform Business Group, which has the mandate to accelerate the adoption of web technologies in the car. Currently, the group is working to draft a standard set of JavaScript APIs for accessing vehicle data information. Fragmentation, thy days are numbered.

We launch an auto safety program

A two-handed approach to
helping ADAS developers.

On the one hand, we have a 30-year history in safety-critical systems and proven competency in safety certifications. On the other hand, we have deep experience in automotive software design. So why not join both hands together and allow auto companies to leverage our full expertise when they are building digital instrument clusters, advanced driver assistance systems (ADAS), and other in-car systems with safety requirements?

That’s the question we asked ourselves, and the answer was the new QNX Automotive Safety Program for ISO 26262. The program quickly drew support from several industry players, including Elektrobit, Freescale, NVIDIA, and Texas Instruments.

We jive up the Jeep

A tasty mix of HTML5 & Android
apps, served on a Qt interface,
with OpenGL ES on the side.

If you don’t already know, we use a Jeep Wrangler as our reference vehicle — basically, a demo vehicle outfitted with a stock version of the QNX CAR Platform. This summer, we got to trick out the Jeep with a new, upcoming version of the platform, which adds support for Android apps and for user interfaces based on the Qt 5 framework.

Did I mention? The platform runs Android apps in a separate application container, much like it handles HTML5 apps. This sandboxed approach keeps the app environment cleanly partitioned from the UI, protecting both the UI and the overall system from unpredictable web content. Good, that.

The commonwealth’s leader honors our leader

I only ate one piece. Honest.

Okay, this one has nothing to do with automotive, but I couldn’t resist. Dan Dodge, our CEO and co-founder, received a Queen Elizabeth II Diamond Jubilee Medal in recognition of his many achievements and contributions to Canadian society. To celebrate, we gave Dan a surprise party, complete with the obligatory cake. (In case you’re wondering, the cake was yummy. But any rumors suggesting that I went back for a second, third, and fourth piece are total fabrications. Honestly, the stories people cook up.)

Mind you, Dan wasn’t the only one to garner praise. Sheridan Ethier, the manager of the QNX CAR development team, was also honored — not by the queen, but by the Ottawa Business Journal for his technical achievements, business leadership, and community involvement.

Chevy MyLink drives home with first prize — twice
There's nothing better than going home with first prize. Except, perhaps, doing it twice. In January, the QNX-based Chevy MyLink system earned a Best of CES 2013 Award, in the car tech category. And in May, it pulled another coup: first place in the "Automotive, LBS, Navigation & Safe Driving" category of the 2013 CTIA Emerging Technology (E-Tech) Awards.

Panasonic, Garmin, and Foryou get with the platform

Garmin K2 platform: because
one great platform deserves
another.

August was crazy busy — and crazy good. Within the space of two weeks, three big names in the global auto industry revealed that they’re using the QNX CAR Platform for their next-gen systems. Up first was Panasonic, who will use the platform to build systems for automakers in North America, Europe, and Japan. Next was Foryou, who will create infotainment systems for automakers in China. And last was Garmin, who are using the platform in the new Garmin K2, the company’s infotainment solution for automotive OEMs.

And if all that wasn’t cool enough…

Mercedes-Benz showcases the platform

Did I mention I want one?

When Mercedes-Benz decides to wow the crowds at the Frankfurt Motor Show, it doesn’t settle for second best. Which is why, in my not so humble opinion, they chose the QNX CAR Platform for the oh-so-desirable Mercedes-Benz Concept S-Class Coupé.

Mind you, this isn’t the first time QNX and Mercedes-Benz have joined forces. In fact, the QNX auto team and Mercedes-Benz Research & Development North America have collaborated since the early 2000s. Moreover, QNX has supplied the OS for a variety of Mercedes infotainment systems. The infotainment system and digital cluster in the Concept S-Class Coupé are the latest — and arguably coolest — products of this long collaboration.

We create noise to eliminate noise

Taking a sound approach to
creating a quieter ride.

Confused yet? Don’t be. You see, it’s quite simple. Automakers today are using techniques like variable cylinder management, which cut fuel consumption (good), but also increase engine noise (bad). Until now, car companies have been using active noise control systems, which play “anti-noise” to cancel out the unwanted engine sounds. All fine and good, but these systems require dedicated hardware — and that makes them expensive. So we devised a software product, QNX Acoustics for Active Noise Control, that not only out-performs conventional solutions, but can run on the car’s existing audio or infotainment hardware. Goodbye dedicated hardware, hello cost savings.

And we flub our lines on occasion
Our HTML5 video series has given companies like Audi, OnStar, Gartner, TCS, and Pandora a public forum to discuss why HTML5 and other open standards are key to the future of the connected car. The videos are filled with erudite conversation, but every now and then, it becomes obvious that sounding smart in front of a camera is a little harder than it looks. So what did we do with the embarrassing bits? Create a blooper reel, of course.

Are these bloopers our greatest moments? Nope. Are they among the funniest? Oh yeah. :-)

Read More

New Mercedes-Benz Concept S-Class Coupé sports QNX-powered infotainment system

Paul Leroux

All-digital instrument cluster and head unit based on QNX CAR Platform

Did you ever lay your eyes on something and say, “Now, that is what I want for Christmas”? Well, I just said it — in response to a set of wheels. But holy turbochargers, what wheels! Not to mention everything else.

If you’re wondering what fueled this sudden rush of automotive desire, here’s a glimpse:



And here’s a bird’s-eye view:



And here’s a peak at the oh-so-gorgeous interior:


All images copyright Daimler AG

Mercedes-Benz took the wraps off this car, the new Concept S-Class Coupé, earlier this week. And just a few minutes ago, QNX and Mercedes revealed that the car’s infotainment system is based on the QNX CAR Platform.

This isn’t the first time QNX and Mercedes-Benz have worked together. Besides providing the OS for various Mercedes infotainment systems, the QNX automotive team has worked with Mercedes-Benz Research & Development North America since the early 2000s, providing the group with advanced technologies for the specification and prototyping of next-generation vehicle electronics. The infotainment system in the Concept S-Class Coupé is the latest — and arguably coolest — product of this long collaboration.

The Concept S-Class Coupé also packs a serious power plant: a 449 hp Biturbo V8 with peak torque of 516 lb-ft. And it offers driver-assistance technologies that are, quite literally, forward looking. Here is a sampling of what's inside:

• Two 12.3-inch displays
• Touchscreen showing four world clocks
• Stereo camera offering 3D view of the area in front of the car
• "6DVision" to detect the position and movement of objects in front of the car
• Variety of assistance systems to monitor surrounding traffic

I’m only touching the surface here. For more details on the car, visit the Mercedes-Benz website. And before you go, check out the press release that QNX issued this morning.

Read More

QNX automotive summit in Shanghai: the recap

Guest post from Alan Zhang, technical solutions manager, QNX Software Systems

Alan Zhang

On August 27 the QNX Automotive Summit returned to China, bringing together global automotive leaders in beautiful downtown Shanghai. Despite the morning traffic, by 9:30 a.m. more than 130 delegates from the automotive industry had filled up the Grand Ball Room at Ritz-Carlton, Pudong. The number of delegates exceeded our expectations — our event manager Alison had to ask the hotel for extra chairs!

The theme of the summit was “explore new opportunities in automotive and mobile convergence”. The convergence of the car and the smartphone is becoming a universal topic, but China is a particularly interesting place to discuss this subject: not only is the prevalence of the car relatively new, but the country is already the world’s largest automotive market. Competition is fierce — the leaders gathered at the summit shared their expert insights for winning new and unique automotive opportunities in China.

Mission-critical pedigree: Derek Kuhn
delivers his opening remarks.

The word from Audi, AutoNavi, Foryou, Harman
Derek Kuhn, QNX vice president of sales and marketing, got things rolling with a talk on how our mission-critical pedigree and mobile experience help automotive companies address the challenges of the connected car. Following Derek were Xiaodan Tang of Audi China and Tong Zao of Harman International who shared their views on automotive trends from the OEM and tier one perspectives.

The day before the summit, we hosted a press conference announcing our collaborations with the Chinese companies AutoNavi and Foryou. The press event attracted 37 journalists, all curious to hear about our strategy for China and who in China we are working with (see our recent posts on AutoNavi and Foryou). On the summit day we were honored to have guest speakers from these companies — Yongqi Yang, executive VP of AutoNavi, and Zou Hong, director of product management, Foryou.

Autonomous drive
In China, collaboration with the government and academia is a key topic in the automotive industry. Jin Xu, our global education program manager, and Professor T. John Koo from Shenzhen Institute of Advanced Technologies, Chinese Academy of Sciences (SIAT CAS), shared a session titled “Shaping Future Cars in China: Research and Education.” Professor Koo leads research using QNX software at SIAT CAS and has been involved in autonomous drive research since 2003, long before the word ADAS existed. Jin introduced QNX Software Systems’ academic initiatives in China and how we are enabling future automotive engineers.

Global reach, local services
Deploying services and features that are regionally relevant is a key challenge for global automotive companies. Weiyu Liang, our director of engineering services for APAC, spoke on QNX engineering services and how we support local customers. Localization is hugely important for anybody targeting the China market. Our last guest speaker, Suo fei Li of Baidu, provider of the biggest Chinese language search engine, spoke on how Baidu can work with automotive companies as a trusted partner rather than as just a supplier. A Baidu application running on the QNX CAR Platform was also shown at the event along with the latest features included in version 2.1.

Our hardware partners Altera, Elektrobit, Freescale, NVIDIA, Renesas, TI, Xilinx were also on hand, showcasing their latest automotive demos.

A unique combination
Andrew Poliak, our automotive business development director, delivered the closing presentation. Tying together various discussions that happened throughout the day, Andrew’s speech focused on QNX advantages such as platform flexibility, HMI options, advanced acoustic technology, and our unique ability to combine all of the above with functional safety. This all tied into our event theme — enabling automotive customers and giving them competitive edge to seize the new and unique opportunities in China.

---

Summit at a glance — a pictorial overview from QNX marketing manager Noko Kataoko

So many people were in the room, the camera couldn't fit them all in. Next year, we'll have to invest in a wider lens: ;-)



Taking QNX for a drive. The exhibit hall featured several QNX automotive partners, including Altera, Elektrobit, Freescale, NVIDIA, Renesas, TI, and Xilinx:



The summit included talks from Audi, AutoNavi, Foryou, Harman, QNX, and the Shenzhen Institute of Advanced Technologies. Speakers included our own Andrew Poliak, who looks like he's discussing the virtues of the QNX logo, but is in fact pointing to his presentation on stage right:



Did I mention there was a draw for a shiny new Nikon camera? Did I mention I didn't win? Did I mention it's because, as a QNX employee, I wasn't allowed to participate? Now don't get me wrong, I'm not bitter, or anything...



Mmm... don't they look good? Besides getting a taste of what's in store for the connected car, attendees got to enjoy some other tastes as well:

Read More

TI and QNX: driving infotainment forward

Guest post by Robert Tolbert of Texas Instruments Incorporated

Robert Tolbert

My role as a business development and product marketing manager in Texas Instruments’ (TI) automotive infotainment processor business allows me the opportunity to travel the globe, discussing technology with the brightest minds in automotive infotainment.

I've learned that no matter where the discussion begins — replacing the vehicle boot microcontroller in Detroit, choosing between MOST-MLB and Ethernet AVB in Japan, blending FM and DAB radio in Germany, or fire-walling the vehicle CAN bus in Korea — the conversation always loops back to software, or even more pointedly, hardware and software systems. Inevitably, at this point, the customer begins to tense up and I in turn get a chance to relax and explain the value of the well-established relationship between QNX Software Systems and TI.

OEMs and tier one suppliers place an extremely high value on trust, dependability, and commitment to excellence when choosing their partners. Vehicle owners are no different. It is easy for QNX and TI to show OEMs that our longstanding relationship embodies all these attributes.

A matter of trust

Jacinto 6 is designed for advanced 

HMI and navigation, digital and 

analog radio, and multimedia
playback.

QNX Software Systems and TI have been working together for more than 10 years, and the longevity of the relationship is based on the premise that industry-leading automotive infotainment processors (i.e. TI’s DRA74x “Jacinto 6”) and industry leading software platforms (i.e. QNX CAR Platform) are somewhat diminished if they aren’t harmonized to take full advantage of all the hardware has to offer.

Once a customer decides to work with QNX Software Systems and TI, they can trust that both companies have spent numerous years and countless hours working together to extract the maximum performance out of the SoC platform. It is easy to see that QNX is there with TI when a new SoC first arrives, working alongside TI’s engineers to get the latest QNX software running on Jacinto within days. OEMs and tier ones can trust that engineers from both companies have collaborated with one another to deliver QNX board support packages on Jacinto with optimized drivers and integrated middleware. This collaboration saves tier one suppliers precious time when doing their own board bring-up or board support package.

Integrated SDR
An example is in order. To accelerate time to market and reduce tier one integration efforts, TI and QNX Software Systems have integrated software defined radio running on the Jacinto C66x DSP into the QNX CAR Platform. This pre-integration step minimizes the amount of effort that tier ones expend when integrating HD and DAB radio functions into their head unit designs.

TI and QNX can build a longstanding relationship with customers by demonstrating the number of products tailored for automotive that both companies have released over the years. Developing automotive products is a strand in the DNA of both companies, not this year’s latest venture.

With trust comes the expectation of dependability, and I expect nothing less when making my own automobile purchasing decisions. I want to know that I can depend on the dealer and the manufacturer when I encounter any issue with my vehicle. I see and hear that same belief when speaking with our customers as they go through their vendor selection process. Customers want to know can they depend on TI and QNX Software Systems to help them solve critical problems during their design cycle. They want to hear how the two companies triage issues together.

Reducing boot time
Recently, TI and QNX Software Systems were tasked by a mutual customer using a DRA62x “Jacinto 5 Eco” platform to reduce the HMI boot time and to display the vehicle splash screen within a very short time frame. Our teams attacked this requirement head on and held various architecture reviews, ultimately restructuring the Jacinto 5 Eco / QNX boot process to have critical elements running in parallel, while taking advantage of the Cortex M3 cores and the QNX microkernel architecture. After careful optimization we achieved a boot time and a splash screen appearance in line with the customer requirements. The customer was extremely pleased with our collaborative efforts.

Timely resolution
TI and QNX Software Systems have an established process for joint debug sessions with customers to aid in timely resolution of issues. Our customer support engineers pull from their vast experience in solving automotive issues, along with the knowledge gained from joint architecture and design reviews. By seeing that TI and QNX know how to solve automotive issues and have shown the propensity to work together over the years, customers quickly realize that they can depend on us.

QNX technology concept car: an
example of what's possible when
you integrate QNX and TI
technology.

Finally there is value placed on the commitment to excellence. When someone has a commitment to excellence it is not only visible in their past and present but you can see it in their future as well. Most recently, QNX Software Systems and TI collaborated for a glimpse into the not-so-distant future when QNX unveiled the QNX technology concept car powered by OMAP™ processors and DLP™ technologies.

It doesn’t take OEMs and tier ones long to realize that the attributes vehicle owners demand of them are present in the collaboration between QNX Software Systems and TI. To view more blogs from my team and I, please be sure to check out Behind The Wheel.

I can’t wait to get back on the road again to tell our joint customers our story.

---

More about Robert
In his current role as product management director for OMAP™ applications processors at TI, Robert is responsible for identifying target markets, defining product roadmaps, and implementing strategic marketing efforts for TI’s industry-proven OMAP applications processors. He also develops promotion and branding activities, and drives business models for OMAP products.

Prior to this role, Robert was the worldwide director for OMAP business development. Through his hard work, the OMAP product line had one of the highest revenue-generating standard products in TI’s portfolio.

Previously, Robert served as an account product marketing and business development engineer for TI’s wireless products. In this role, he managed relationships with key TI customers, worked with the sales team to identify potential business opportunities for TI’s wireless products, negotiated pricing and contracts with customers, and drove execution of product schedules and ramp-to-production activities from a business perspective on custom engagements. He also coordinated communication strategies to the customers and aided in worldwide strategic alignment across multiple TI teams.

In 2008 Robert was honored nationally as the 2008 Black Engineer of the Year for Technical Sales and Marketing by U.S. Black Engineer magazine. He graduated from Purdue University with a Bachelor’s degree in electrical engineering.

Read More