2013 in Review



2013, or Year Three for the Modern Age of Electric Cars, has been full of new EV launches and landmarks, so let's look at some of them:



Tesla Model S Tops Norway Car Ranking

We knew this would come eventually, but few expected to be so soon, and it wasn´t a freak event, because the Nissan Leaf also topped Norway's chart in October and in November the Outlander PHEV did it in the Netherlands.


Global Sales Continue to Grow

After a shaky start, EV sales have increased greatly in the second half of the year, with global sales expected to arrive near the 200.000 units barrier, 40% more than a year ago.


EV Heaven Starts with an "N"

"N" for Norway and "N" for Netherlands. Both were already ahead of the curve regarding plug-ins, but this year their respective EV Shares grew significantly, with Norway going from 3,12% in 2012 to 5,43% in November '13 and the Netherlands now at 3,50%, up from 1,10% in '12.

Other markets to grow significantly their EV Shares were Iceland (0,21% in '12 Vs 0,88% right now) and Hong Kong (0,42% in '13 Vs 0,21% last year), on the other hand, plug-ins had setbacks in Spain, Ireland  and Israel, if the first two can be attributed to problems in their economies, the case of Israel has to do with the Better Place failure, also one of the events of the year.


Tesla Keeps on Growing

Despite costing twice as more as the average electric car, the California-based manufacturer is among the best-selling brands in the market (20k units this year) AND it still has production constraints, 2014 will be an important chapter in Tesla's history because not only it will finally have a global distribution network, but it will also double production capacity of the Model S and introduce the Model X, a crossover that many has been expecting impatiently...



Outlander PHEV Ups and Downs

This year has been a Roller Coaster Ride for Mitsubishi, after a great start for the Outlander PHEV in the beginning of the year, leading the Japanese EV market in March, the battery problems that came after put it on a several months production drought that could have hurt their career forever.

Fortunately for Mitsubishi, consumers didn't runaway (Also because there aren't other SUV's with a plug) and waited for the production to resume, originating a long reservations list that Mitsu is now delivering and beating sales records.


Volvo V60 Plug-In Hits the Jackpot

Europeans love Station Wagons just like they love diesel engines, so Volvo put 2+2 together and in the end of 2012 came up with the V60 Plug-In Hybrid.

At first it was just another step (Like the C30 Electric was before) in the future electrification of their lineup, but then reservations started to arrive and they didn't stopped pouring in, even when production passed from 1.000 to 5.000 units, then the swedish carmaker realized the hit they had on their hands and started to sell it across Europe with good results.

Now they are talking in 10.000 units for 2014 and a new XC90 Plug-in by the end of the year...


Quo Vadis, Zoe?

Renault had big hopes for its Zoe, wanting to make it a sort of Euro-Taste-Leaf and hoping it would lead plug-in sales in the Old Continent.

Despite a promising first half of the year, as new competition joined the race and sales started to grow in the summer, Zoe's sales started to suffer, in November it was just #5 in Europe, the next months should see the BMW i3 and VW e-Up! gaining traction, and i suspect that the french hatch sales will be on the menu of those two...


The Germans are Coming!

Until recently, German manufacturers had a pretty conservative approach towards Electric Cars and Alternative Fuels in general, with the only production EV being the french-german Smart Fortwo ED, and even this had limited availability.

This year things changed, first Smart increased production of its electric version and actually started to sell it willingly, then Porsche (Panamera S E-Hybrid), BMW (i3) and VW (e-Up!) recently introduced their first production models, and with more to come next year (BMW i8, VW e-Golf, Audi A3 e-tron, MB B-Class ED, Porsche 918...), it looks that german carmakers will catch up other EV makers fast.


BYD Qin

China still waiting in the sidelines  

With all the energy and pollution problems that the largest world economy has, one could expect that EV's would be a priority, only high import taxes, little consumer interest and domestic EV offer with limited appeal left the chinese plug-in market pretty much like last year, with sales hovering around 10.000 units/year and the little Chery QQ3 EV as the undisputed leader with half of the market.

The new additions (Roewe E50,  Springo EV) were flops, selling little more than a hundred units, while the promised gamechanger BYD Qin was successively postponed and went on sale just a few days ago. Could 2014 be any different? Let's hope so.


New Gen Hypercars grow a Plug

With the McLaren P1 in Geneva and Porsche 918 in Frankfurt ready for production, a new trend started to emerge in SportsCarLand: Electrification.

Besides the two above, there's also the hybrid Ferrari LaFerrari (Dumb name, awesome looks) and the soon-to-be-released BMW i8, along with others still-in-concept-car-form projects (Honda NSX, etc).

The reason for this? Yes, there is the matter of fuel consumption, but perhaps most importantly, it's a new way to increase power and a technological achievement that puts them ahead of the competition.

Markets Roundup November 2013

The Outlander is ending '13 at full speed

Outlander PHEV shines in the Netherlands

Mitsubishi had a big reservations list in The Low Countries for the Outlander PHEV and thanks to that, November came to deliver 2.736 PHEV's there, enough to achieve the #1 position in the global dutch ranking, and a  new sales record for a single plug-in model, but it was also the third best score EVER for a plug-in, only surpassed by the performances of the Chevy Volt on its home market in August '13 (3.351 sales) and October '12 (2.961). Will the Outlander beat that performance in December? I wouldn't bet against it.  


 







Trends in the G7 

If it wasn't the otherworldly performance of the Outlander PHEV, the main news would of been Norway, where three plug-ins entered the global Top10 (Model S in #2, Leaf #5, VW e-Up! in #9), with EV's achieving 12% share of the general market!


But the Outlander PHEV wasn't alone to shine in the Netherlands, the Volvo V60 Plug-In also got a Top10 place (#6) in the general ranking, contributing to an unbelievable 12% EV Share in November and with 5.324 units sold, the dutch plug-in market had the best performance ever for a single market, excluding the USA, of course.

Back to Earth, we see in the US market the fight between Leaf and Volt continues, the Outlander PHEV conquering the japanese #1 and in France the Zoe once again failed to be #1, title that went for its brother Kangoo ZE. 

Looking at EV shares, Norway and Netherlands EV Shares continue to rise significantly, (5,43% and 3,50%, respectively), while others are witnessing more moderate growths, like in Japan (0,81%) or Germany (0,22%).


Other Markets

Denmark got a new sales record, with 93 units sold, while Italy (220 units sold) and Austria (131 sales) had their best sales month of the year, just like the Czech Republic, where 10 plug-ins were sold...


Questions for December

1 - Where will be beaten the next sales records?

2 - Who will be the US #1?

3 - Will the Outlander PHEV reach #1 YTD in Netherlands?

4 - Will the Zoe reach any #1's?

5 - Where will the BMW i3 reach #1?

6 - How many #1's will the V60 Plug-In collect?

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