What if…

Imagine if your car could help you become more connected to friends and family — and to the road ahead. Enter a new video that peers into the not-so-distant future.

It blows my mind, but some people still see connectivity in the car as the enemy. They think that, the more connected the car, the more distracting and dangerous it will be. But you know what? Responding to their concerns is easy. I simply ask them what if.

For instance, what if connectivity helped you drive with greater situational awareness? What if it helped you sidestep traffic jams and axle-busting pot holes? What if it helped you detect a stop sign hidden behind a tree? And what if it helped you become more connected to the people important to you, as well as to the road and the cars around you?

When we talk connectivity at QNX, that’s the kind of connectivity we envision. It isn’t just about Bluetooth or Wi-Fi or LTE — that’s only the plumbing. Rather, it’s about keeping you in tune and in sync with your car, your environment, your business, your friends. Your life.

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From out behind the curtain

The first of an interview series with the QNX concept team

Imagine if you went to a Rolling Stones concert and the entire band played behind a curtain. That would be totally weird, right? Well, we realized that much the same scenario was playing out with the QNX concept team. Their work, including the QNX concept car, has appeared in A-list venues like CES and Mobile World Congress, yet the team itself has remained largely behind the curtain. And that’s too bad, since the team members embody the qualities I like best about QNX. Innovation, for example.

So, in the spirit of setting things right, we decided to pull back that curtain and make some introductions. And where better to start than with Mark Rigley, the team’s director.

If I were to describe Mark in one word, I’d choose chutzpah. Or gumption. Or moxie. He is the antithesis of wait-and-see. To spot him in a room, just look for the guy who says, “Let’s do it!” when everyone else is still stuck in “maybe,” “might work,” or “I need to get back to you on that.” And when you think about it, that attitude fits the bill perfectly. Because when your job is to take something like a Porsche 911 (an example of automotive perfection, if ever there was one) and make it even cooler, you’d better have a measure of confidence in yourself — and in your team.

Indeed, if anything shines out from this interview, it is the awe and respect that Mark holds for his team members. (Okay, I’ll admit it. Something else shines brightly: Mark’s enthusiasm for the next QNX technology concept car. Did I mention the team is working on one?)

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