Norway March 2014 (Updated)

An increasingly common scene in Norway

Springtime Records - Second Chapter

While in neighboring Sweden a new record was set in March after reaching 1.5% EV Share, in Norway that number now sets at over 21%!

Effectively, some 3.000 EV's were sold in Norway last month, with the Tesla Model S reaching the Number One spot of the General Ranking with an astonishing result of 1.493 units sold, not only the best result for an electric car in Norway, but it's also the best monthly score for ANY car, the previous record (1.267) had been set by the VW Passat back in 2007! 

But wait, there's more, three plug-ins reached a personal best score, with the VW e-Up! registering some 380 units (#3 in the EV ranking), the BMW i3 scoring 336 units (#4 EV) and the Mitsu Outlander PHEV some 260 units (#5 EV and best PHEV). Oh, and the Nissan Leaf sold 425 units, but that already doesn't cut it as headline news.... 

Putting things in perspective, Four Electric Cars Featured the General Top 10 (#1 Model S; #4 Leaf; #9 e-Up!; #10 i3), besides the otherworldly performance of Tesla (10.8% share in March), now the YTD best selling car in Norway, the Nissan Leaf was #3 in the compact ("C") segment, behind the Toyota Auris and the once unreachable VW Golf, and it's the #3 YTD best selling car.

Plug-ins are spreading throughout other segments, the VW e-Up! is eons above the rest of the A-Segment cars, the BMW i3 was the best selling B-Segment car in March and the Outlander PHEV was the second best selling midsize SUV. 

All this leaded the YTD EV share to reach a staggering number: 16,2%. And to think that the 6% reached last year was something to write about...

With sales going through the roof and the VW e-Golf still to be launched, it seems that we've reached a tipping point where sales will only go up, making Norway a case study of what will happen in the ROW in ten years time.

Pl	Norway	March	YTD '14	%	'13Pl
1	Tesla Model S	1.493	2.056	35	2
2	Nissan Leaf	425	1.559	27	1
3	Volkswagen e-Up!	379	720	12	3
4	BMW i3	336	646	11	13
5	Mitsubishi Outlander PHEV	258	439	7	N/A
6	Mitsubishi I-Miev	54	132	2	4
7	Citröen C-Zero	93	123	2	9
8	Peugeot Partner EV e)	30	91	2	7
9	Citröen Berlingo EV e)	10	29	0	N/A
10	Peugeot iOn	8	23	0	10
11	Toyota Prius Plug-In	3	15	0	6
11 13 13	Renault Kangoo ZE e) Volvo V60 Plug-In Renault Zoe	5 5 16	18 16 16	0 0 0	8 5 N/A
13 16 17	Ford Focus Electric Opel Ampera Renault Fluence ZE	9 3 1	16 11 7	0 0 0	11 12 N/A
	TOTAL	3.128	5.918	100

e) Estimate

Source: ofvas.no

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Sweden March 2014

Theme of the Month: Ads

Springtime Records - First Chapter

In March the Swedish EV Market blew off the previous sales record (277 units in February 2013) with 426 EV's sold (And 1,5% share), starting a trend that will be repeated in a number of markets this month.

Mitsubishi Sweden is on a roll these days (33% Share), with 144 Outlander PHEV plus 6 I-Miev registered, after reaching the #1 spot in December, the japanese carmaker never again ceased to grow in Sweden.

In #2, Volvo (17% Share) started to sell in decent numbers, registering 87 V60 Plug-In and 2 C30 Electric, but it has to work hard if it wants to remove Mitsubishi from the leadership.

Toyota (11%) ended in #3 and it looks unable to reach the first two, while Nissan (11%) and BMW (9%) are looking menacingly close from the Big T.

Final mention for Tesla, finally selling in decent numbers (26 units) here.

Pl	Sweden	March	YTD '14	%	'13Pl
1	Mitsubishi Outlander PHEV	144	248	32	6
2	Volvo V60 Plug-In	87	121	16	1
3	Toyota Prius Plug-In	45	86	11	2
4	Nissan Leaf	38	85	11	3
5	BMW i3	38	70	9	11
6	Volkswagen e-Up!	22	56	7	8
7	Tesla Model S	26	34	4	14
8	Renault Kangoo ZE	13	32	4	4
9	Renault Twizy e)	5	15	2	5
10 11 12 13 14 14 14	Volvo C30 Electric Opel Ampera Mitsubishi I-Miev Peugeot iOn Citröen C-Zero Porsche Panamera Plug-In Ford Focus Electric	2 6	12 9 6 2 1 1 1	2 1 1 0 0 0 0	7 9 10 N/A 12 N/A 15
	TOTAL	426	779	100

e) - Estimate

Source: bilsweden.se; manufacturers; http://teslaclubsweden.se/information/antal-salda-bilar/.

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