Europe November 2014

Quote hear in the media regarding the i8: "AT LAST A COOL PLUG-IN CAR!"

Zoe Reaches the Podium Edition

With more 9.000 than units sold last month, the European EV market was some 10% below the same month last year, but remember that at the time sales were inflated by the Dutch year end rush to dealerships, if we only take in account this year, this is the third best result of the year, after September (10.212 units) and March (9.690).

Looking at the monthly models ranking, the only real surprise is the return to form by Tesla, placing the Model S in #4, with 593 units, but the biggest surprise is the #7 of the VW Golf GTE, with 365 sales, mostly due to the Dutch market, that seems to have found a new darling on this model.

Pl	Model	Sales
1	Mitsubishi Outlander PHEV	1.703
2	Nissan Leaf	1.644
3	Renault Zoe	1.288
4	Tesla Model S	593
5	BMW i3	575

On the YTD ranking, the Renault Zoe climbed yet another place in the ranking and reached the last place of the podium, while behind it the Model S and the i3 will fight in the last month of the year for #4, right now only 122 units separate them.

On the second half of the ranking, there are three newcomers making themselves noted, thanks to the previously referred 365 units sold last month, the Golf GTE jumped to #22 and it's promising to be VW's Best-Seller next year, last month it already outsold it's BEV brother, the e-Golf (336 units) and it was only one units behind the smaller e-Up!

The other two models deserving a special mention are the Top 30 appearances of the Merc B-Class ED (#29) and the Cayenne Plug-In (#28), this last one seems to be cannibalizing sales of its Panamera brother, as the sedan suddenly started to be a slow seller (25 units last month), while the SUV sold 68 units and it's still in landing mode...

Final mention to the UK sales update that allowed the Ampera and e-NV200 to rise a couple of positions on the ranking, which says a lot on the current importance of the British EV markets.

Pl	Europe	Nov.	2014	%	'13Pl
1	Mitsubishi Outlander PHEV	1.703	19.204	22	3
2	Nissan Leaf	1.644	13.972	16	1
3	Renault Zoe	1.288	8.688	10	2
4	BMW i3	575	8.102	9	12
5	Tesla Model S	593	7.980	9	7
6	Volkswagen e-Up!	366	5.073	6	11
7	Volvo V60 Plug-In	350	4.734	5	4
8	Renault Kangoo ZE	343	3.585	4	5
9	Volkswagen e-Golf	336	2.455	3	N/A
10	Smart Fortwo ED	176	2.284	3	9
11	Renault Twizy	126	2.135	2	10
12	Bolloré Bluecar	62	1.070	1	16
13 14	Opel Ampera Toyota Prius Plug-In	43 47	879 860	1 1	8 15
15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30	BMW i8 Nissan e-NV200 Porsche Panamera Plug-In Mitsubishi I-Miev Citröen C-Zero Peugeot iOn Audi A3 e-Tron VW Golf GTE Goupil Kia Soul EV Peugeot Partner EV Ford Focus Electric Citröen Berlingo EV Porsche Cayenne Plug-In Mercedes B-Class ED Renault Fluence ZE	163 131 25 14 8 31 250 365 73 133 16 0 12 68 63 2	744 659 612 602 596 550 515 478 411 352 267 203 156 110 107 100	1 1 1 1 1 1 1 1 0 0 0 0 0 0 0 0	N/A N/A 21 14 12 18 N/A N/A 17 N/A 22 24 N/A N/A N/A 19
	TOTAL	9.038	87.800

Read More

Belgium November 2014

The Renault Zoe is looking to end the year in #7

Cannibals

154 EV's were sold last month in Belgium, a slightly above average month, pushing the EV Share up 0.01% to 0,42%.

Looking at the monthly models ranking, the BMW i3 recovered the Best Seller Trophy, with 36 units, but the real news came below the podium, with the BMW i8 reaching #4 in November and improving its personal best by selling 14 units (Will we see it on the podium next month?), tied with the Bimmer we had the Audi A3 e-Tron, performing satisfying numbers, unlike its VW counterpart, the e-Golf, with only 2 sales...Is the Audi cannibalizing sales of its less premium cousin?

Speaking of Cannibals, it looks that the Cayenne Plug-In (12 units) is already eating sales of its Panamera brother, as it took it only two months to sell more than its more planted to the ground relative (Only 7 Panamera Plug-In were sold last month).

On the YTD chart, the #8 Renault Zoe is closing in on its smaller brother Twizy, with only four units separating them, while in #9 we now have a trio, with two VW's (e-Up! and e-Golf) and the Smart Fortwo ED. The Opel Ampera continues to slide on the chart, losing two spots and ending in #16...Last year it was #8.

Looking at the manufacturers ranking, Tesla (21% Share) has the red carpet ready to roll off and grab the Best Selling Brand Title, but it still has to keep an eye on BMW (19%), as both its models are selling above expectations. In Third place we have Porsche with 13% share, its best performance anywhere in the World...

Pl	Belgium	Nov.	YTD	%	'13Pl
1	Tesla Model S	24	391	21	2
2	BMW i3 *	36	302	17	7
3	Porsche Panamera Plug-In	7	219	12	12
4	Nissan Leaf	12	168	9	3
5	Mitsubishi Outlander PHEV	16	150	8	19
6	Volvo V60 Plug-In	4	130	7	1
7	Renault Twizy	6	100	5	4
8	Renault Zoe	11	96	5	5
9	Volkswagen e-Up!	0	41	2	14
9	Volkswagen e-Golf	2	41	2	N/A
9	Smart Fortwo ED	4	41	2	6
12	BYD e6		36	2	N/A
13	BMW i8	14	35	2	N/A
14 15 16 17 18 18 18 18 18 20 20 20 20 20	Audi A3 e-Tron Porsche Cayenne Plug-In Opel Ampera Peugeot iOn Kia Soul EV Mitsubishi I-Miev Nissan e-NV200 Fisker Karma Porsche 918 Citröen C-Zero Toyota Prius Plug-In McLaren P1 Renault Fluence ZE Mia Electric	14 12 2 1	23 16 12 4 3 3 2 2 2 1 1 1 1 1	1 1 1 0 0 0 0 0 0 0 0 0 0 0	N/A N/A 8 14 N/A 10 N/A 9 N/A N/A 14 N/A 11 13
	TOTAL	154	1.822	100

Source: febiac.be

* - 17 Bev + 19 Rex

Read More