Switzerland December 2015



Tesla-land Edition

The Swiss EV market reached the 587 units last month, with the full year sales almost tripling sales regarding 2014.

The EV Share is now at a round 1.98%, a stark departure from the 0.75% of 2014.

The Tesla Model S was the Star of the Show last December, with 193 units, and it has been this way since the year started, tripling sales regarding last year and outselling this year runner-up (BMW i3), by a factor of 2-to-1.

In fact, the american car managed to get in the way of the Three Marys (Audi A6, BMW 5-Series and Mercedes E-Class), by stealing the Third Place away from the Mercedes product. Will 2016 be the year that crowns the Model S as the Best Seller of its class? The Audi A6 was the 2015 Best Seller with 1.990 units, so it isn't much of a stretch for them.

Looking elsewhere, we must refer the strange case of the Opel Ampera, delivering 22 units last month, its best result since 2012...Stock Clearance?

In the manufacturers ranking, Tesla finally recovered the Manufacturers title of the Modern Era, after having won it back in 2009, when 20 Roadsters were enough to take the crown home.

Volkswagen (16%) recovered the Second Place lost to BMW (Third, with 15%) in the previous month.

Regarding the BEV/PHEV breakdown, plug-in hybrids managed to recover ground to pure electrics, having now 36% share, versus 29% in 2014.

This market will continue to be Tesla turf in the foreseeable future, counting with the Model X as a valuable sales reinforcement. As for total numbers, i guess the growth rate will decrease a little, so my forecast will be around 9.000 units.

PlSwitzerlandDec.2015%'14Pl
1
2
Tesla Model S
BMW i3
193
21
1.556
888
25
14
1
3
2
4
Volkswagen Golf GTE e)
Audi A3 e-Tron  e)
75
55
790
584
12
9
N/A
N/A
5Renault Zoe7547874
6Mitsu. Outlander PHEV e)2529052
7Volvo V60 Plug-In e)151833N/A
8
9
Mercedes B-Class ED e)
Kia Soul EV e)
15
15
179
172
3
3
N/A
N/A
10
11
Porsche Cayenne Plug-In e)
Nissan Leaf
15
6
168
145
3
2
N/A
6
12Volkswagen e-Golf e)101322N/A
13Renault Twizy e)1014025
14BMW i8310329
14Smart Fortwo ED e)51022N/A
16Renault Kangoo ZE e)5771N/A
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
Nissan e-NV200 / Evalia e)
Volkswagen e-Up! e)
Opel Ampera
Mitsubishi I-Miev
Mercedes C350e e)
Citröen C-Zero
Toyota Prius Plug-In
Porsche 918
Peugeot iOn
Porsche Panamera Plug-In
Mercedes S500e
Peugeot Partner EV
Volkswagen XL1
Citroen Berlingo EV
McLaren P1
Ford Focus Electric
Chevrolet Volt
5
5
22
1
10



1








66
58
56
48
42
30
29
25
20
10
9
8
7
6
5
3
2
1
1
1
1
1
1
0
0
0
0
0
0
0
0
0
0
0
N/A
N/A
8
7
N/A
12
N/A
11
15
N/A
N/A
N/A
16
N/A
N/A
N/A
10

TOTAL5876.421100



Source: auto-suisse.ch

Finland December 2015



Another Trophy For Tesla

A total of 661 units were sold in Finland, up 45% regarding the previous year, with the EV Share ending at 0.61%, a significant departure from the 0,42% of last year.

Looking at the models ranking, Tesla succeeded to win the Best Seller title this year, relegating last year winner, the Mitsu Outlander PHEV, to the runner-up position, followed by the Porsche Cayenne Plug-In, in Third.

Looking at the manufacturers ranking, Tesla also won the title, with 22% share, winning its first title in Finland, while the former crown bearer, Mitsubishi, ended in Second with 16%, followed by Volkswagen in #3, with 13% share.

Looking at the BEV / PHEV breakdown, this traditionally PHEV-friendly market has seen their plug-in hybrids increase share even more, ending the year at 63% vs the 57% of last year.

PlFinland
Dec.
   YTD '15
     %Pl '14
1
2
Tesla Model S
Mitsubishi Outlander PHEV
10
7
146
102
22
16
2
1
3Porsche Cayenne Plug-In37912
8
4
5
Volkswagen Golf GTE
Nissan Leaf
1

71
64
11
10
10
3
6Audi A3 e-Tron5619
N/A
7Mercedes C350e 13406
N/A
8
9
10
Volvo V60 Plug-In
Volkswagen e-Golf
Mercedes S500e



15
13
12
2
2
2
4
N/A
12
11
12
13
14
15
15
17
18
18
19


Toyota Prius Plug-In
Volvo XC90 T8 PHEV
Porsche Panamera Plug-In
Nissan e-NV200 / Evalia
Mercedes B-Class ED
Volkswagen e-Up!
BMW i8
BMW X5 40 PHEV
Ford C-Max Energi
Opel Ampera


2
8
3






11
10
8
7
5

5
3
2
1
1

2
2
1
1
1
1
0
0
0
0

5
N/A
7
N/A
N/A
N/A
9
N/A
N/A
6



TOTAL53661 100





Source: trafi.fi

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