Europe December 2015



Historic Month Edition

Last December had an historic result, with more than 33.000 units sold in Europe, 72% more than the previous all-time high reached in the previous month, with total YTD sales ending at 193.000 units, almost doubling the 100k registered in 2014 and the EV Share finally surpassing the 1% barrier, with 1.25% Share.

A perfect storm motivated this historic result, with incentive changes derived sales rushes in The Netherlands, Denmark and Sweden, pushing numbers artificially up, so expect an early 2016 in slow mode...  

With such unusual numbers, the monthly ranking surged numbers leading to several all-time records:

- The Outlander PHEV shattered its previous sales record (5.003 in December '13), registering 6.475 units, a new monthly record for a single model in Europe;

- The Golf GTE (3.191) and Passat GTE (2.357) have beaten their personal bests, with the larger VW reaching #5 and appearing for the first time in the Top 5, probably the first of many...

- The Tesla Model S (3.124) and Renault Zoe (3.114) not only have beaten their pb, but have also beaten the previous monthly sales record for a pure electric car, with the american model winning the record by just 10 units;

- The BMW i3 (1.718 units), Mercedes C350e (1.624), Audi A3 e-Tron (1.514), BMW X5 PHEV (838) and Porsche Cayenne Plug-In (381) all reached new record highs, underlining the increasing importance of german models (And PHEV's) in the ranking;

- Two of the models where the numbers have been more artificially inflated with the Dutch sales rush were the Volvo XC90 PHEV (1.633 units, new record) and Ford C-Max Energi (580, ditto), which have made more than 90% of their european sales in that country, with the american model selling more in the Netherlands (580) than in its home market (579);

- Even the veteran Renault Kangoo ZE has beaten its sales record, registering 742 units and thus beating a three year old record (626 units in November 2012), pushing the LCV monthly record further higher.

PlModelSales  
1Mitsubishi Outlander PHEV6.475
2VW Golf GTE3.191
3Tesla Model S
3.124 
4Renault Zoe
3.114
5VW Passat GTE2.357

Looking at the YTD ranking, the Top Two stayed the same, with the Outlander PHEV renewing its 2014 Best Seller title, while the Renault Zoe won its first Best Selling BEV title, recovering the Second Place won in 2013.

The Third position had a new owner in the last month of the year, with the Nissan Leaf tumbling two positions to #5, with the Bronze medal going to the VW Golf GTE and the #4 once again going to the Tesla Model S.

Another model dropping in the ranking was the VW e-Golf, down two positions to #8, to the benefit of the BMW i3, ending the year in #6, up two positions regarding November.

Below the Top 10 there is also plenty of action: The Mercedes C350e climbs one position to end 2015 in #11, the rising star Volkswagen Passat GTE jumped five more positions, ending in #12, will this be the 2016 D-Segment/midsize class Best Seller?

The Volvo XC90 T8 Plug-In also jumped five positions in the ranking, to #18, while the BMW X5 40e Plug-In also climbed three positions to #22. With these two models selling in such large quantities, it will be hard fot the Porsche Cayenne Plug-In to keep the Best Selling Luxury SUV title this year.

In the brands ranking, Volkswagen (18% share, down 1%) won its first european EV Manufacturers Title, followed by Mitsubishi (16%) in Second and Renault in Third, with 13%, while last year medalist Nissan ended in #4, with 10%, down 1% share regarding last November and down 8% YoY.

Below, you will find the 2015 Trophy Room:

Best Selling PHEV & SUV: Mitsubishi Outlander PHEV, 31.340 units. The japanese model won for the third consecutive year these two titles, with its sales up 63% YoY and no direct competition, how high will Mitsu's SUV reach in 2016?

Best Selling BEV & Small Car: Renault Zoe, 18.670 units. Finally removing the Nissan Leaf from the BEV leadership, the Zoe saw its sales grow 66% and on top of that, won for the third consecutive time the Best Selling Small Car title;

Rookie Of The Year: Mercedes C350e, 5.069 units. The german model follows on another teutonic car, the VW e-Golf (3.328 units in '14), but had to sweat in the end to keep the VW Passat GTE (4.685) at bay. If the year had 13 months, we might be telling a different story...

Best Selling LCV: Renault Kangoo ZE, 4.328 units. Europe's favorite electric LCV since it appeared in 2011, the french van had a much needed sales push in the second half of the year to win a comfortable lead over the increasingly menacing Nissan e-NV200 / Evalia twins (3.049 units), to have an idea on how close they were, in August the two vans were separated by just 100 units.


PlEuropeDec.2015%'14Pl
1Mitsubishi Outlander PHEV6.47531.340161
2Renault Zoe3.11418.670103
3Volkswagen Golf GTE3.19117.282922
4Tesla Model S3.12416.45594
5Nissan Leaf83915.51582
6BMW i31.71811.82065
7Audi A3 e-Tron1.51411.711619
8Volkswagen e-Golf67711.12469
9
10
11
Volvo V60 Plug-In
Kia Soul EV
Mercedes C350e
1.906
975
1.624
6.952
5.800
5.069
4
3
3
7
23
N/A
12Volkswagen Passat GTE2.3574.6862N/A
13Renault Kangoo ZE7424.32828
14Porsche Cayenne Plug-In3813.350228
15
16
17
18
19
Nissan e-NV200 / Evalia
Volkswagen e-Up!
Mercedes B-Class ED
Volvo XC90 T8 PHEV
Renault Twizy
270
182
182
1.633
118
3.049
2.769
2.760
2.653
1.917
2
1
1
1
1
12
6
29
N/A
11
20
21
22
23
24
25
26
27
28
29
30
BMW i8
Smart Fortwo ED
BMW X5 40e PHEV
Peugeot iOn
Ford C-Max Energi
Bolloré Blue Car
Citröen C-Zero
Mercedes S500e
Mitsubishi I-Miev
Toyota Prius Plug-In
Porsche Panamera Plug-In
115
56
838
 189
538
83
41
108
23
39
46
2.027
2.013
1.649
1.566
1.230
1.166
1.118
807
708
704
606
1
1
1
1
1
1
1
0
0
0
0
15
10
N/A
21
N/A
13
20
31
17
14
18

TOTAL33.717193.439100


BEV

PHEV


EV's in the Manufacturers sales mix


An interesting stat is to see how much share EV's represent in each manufacturers sales mix, below you will find the Top 3 with highest share, with the exception of Tesla, for obvious reasons:

1. Mitsubishi (24%)

2. Porsche (6%)

3. Volvo and Nissan (3%)

In all other manufacturers, EV's represent less than 3% of their sales mix.

Poland December 2015



Mitsubishi Outlander PHEV likely #1

270 units were sold in 2015, with sales up 85% regarding the previous year, with the EV Share growing to 0.08%, a small but significant increase over the 0.04% share of 2014.

Looking at the models ranking, the Mitsu Outlander PHEV (Most likely) dethroned the now second placed BMW i3 from the Best Seller Status, being the second model from the japanese brand to win the award, after the I-Miev had won it in 2011, with 22 units.

The Nissan Leaf secured the last seat on the podium, with 24 units, repeating the 2014 position, while the Tesla Model S ended the year at #4, with a record 21 units.

Looking at the Manufacturers ranking, Mitsubishi won its second trophy (First was in 2011), with 48% of the market, BMW ended in #2, with 31% share, while in Third we have Nissan, with 12%.

PlPolandDec.     YTD%'14Pl
1
2
3
Mitsu. Outlander PHEV e)
BMW i3
Nissan Leaf
10
8
2
129
67
24
48
25
9
2
1
3
4
5
Tesla Model S
BMW i8
1
1
21
14
8
5
6
5
5
6
7
8
8
8
Nissan e-NV200 / Evalia
Renault Twizy
Audi A3 e-Tron
Porsche 918
Porsche Cayenne Plug-In
Porsche Panamera Plug-In






7
3
2
1
1
1
3
1
1
0
0
0
N/A
9
7
 N/A
 N/A
 N/A

TOTAL22270100


Source: 
http://carmarket.com.pl;

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