New Zealand December 2015 (Updated)

Best. Name Plate. Ever.


Outlander PHEV #1 In Flat Year Edition

With 283 plug-ins sold in 2015, the explosive growth registered last year in NZ has slowed down significantly, up only 16%, with the EV Share slightly up to 0.22% vs 0.20% in 2014.

Looking at the models ranking, the Mitsubishi Outlander PHEV is the undisputed leader, although sales were down from the 197 units of last year.

Below the japanese SUV, the BMW i3 dethroned the Nissan Leaf from the runner-up position, while the Audi A3 e-Tron had a positive first year, looking able to have a try at #2 in 2016.

This market continues to favor PHEV's, with 67% share, but it has lost 15% share regarding last year.


PlNew ZealandDec.YTD '15%'14Pl
1Mitsubishi Outlander PHEV9139491
2
3
4
5
BMW i3
Nissan Leaf
Audi A3 e-Tron
Tesla Model S
1


7
45
35
30
21
16
12
11
7
3
2
N/A
N/A
6
7
Porsche Cayenne Plug-In
Holden Volt


8
5
3
2
N/A
3
TOTAL17283100

Source: mia.org.nz



Plug-Ins Versus Regular Hybrids



PlModel    2015
1Toyota Camry Hybrid381
2Toyota Prius C369
3Mitsubishi Outlander PHEV139
4Lexus RX450h73
5Lexus CT200h53
  
If we combine regular hybrid sales with plug-ins, only the Outlander PHEV shows decent numbers against Toyota's products, but even so, far from the leader Camry Hybrid
. A lot has to be done in this market, as even the Lexus CT200h outsells every plug-in not named Outlander PHEV...


World Top 20 December 2015 Special Edition (Updated)

Tesla Model X: The Supermodel fat sister?

Models - Tesla Model S #1!

Thanks to another outstanding performance of the chinese and european market, an historic monthly record was set, with more than 86.000 plug-ins sold last month, which not only represents the fourth consecutive record month, but also a 51% increase over November, and a significant 134%(!) increase regarding the same month last year, pulling the YTD sales to 548k units.

The Tesla Model S was once again the Star of the Month, delivering 8.092 units (Best performance ever for a single model), allowing it be once again the Best Seller of the Month (For the fourth time this year), winning for the first time the Best Seller Model trophy, a first for Tesla.

The Mitsubishi Outlander PHEV also had an outstanding month, beating its December '13 record by a significant margin (7.058 vs 6.491), almost reaching the #2 Nissan Leaf.

Looking elsewhere (China), besides the established #4 BYD Qin, the Kandi Panda EV cemented its Sixth Spot (Up 20 positions YoY), while the BYD Tang (5.503 units, #3 in December) joined the Top 10 at #8, winning the 2015 Rookie Of The Year award and looking poised to be a strong contender for the Best Seller status in 2016.

As this is a Full Year special edition, we dig a little deeper, into the Top 20, where we can see six more chinese models (#11 BAIC E-Series, #12 Zotye Cloud EV, #15 Roewe 550 PHEV, #16 JAC i EV, #19 Kandi K10 EV and #20 Chery eQ), making it nine models coming from China in the Top 20, when last year there were six.

Good year also for EV's coming from Germany, with all of them improving their positions regarding last year, with special mention to the VW Golf GTE and Audi A3 e-Tron, both up 23 positions to #10 and #14, respectively. 

On the other side, some models dropped significantly, if the Chevy Volt losing five positions to #9 (New Generation) or the Kandi K10 EV losing nine positions to #19 (Production priority for the K11), have justifiable reasons, the Ford Energi products drop in the ranking is hardly justifiable...

Looking at the BEV / PHEV breakdown, BEV's won the race with 60%, although losing 2% share regarding 2014.

PlWORLDDec. YTD%'14Pl
1Tesla Model S8.08250.36693
2Nissan Leaf 3.63743.87081
3Mitsubishi Outlander PHEV7.05843.25982
4
5
6
7
BYD Qin
BMW i3
Kandi K11 Panda EV
Renault Zoe
1.512
3.409
4.701
3.158
31.898
24.083
20.390
18.846
6
4
4
3
7
6
26
9
8
9
10
BYD Tang
Chevrolet Volt (1)
Volkswagen Golf GTE
5.503
2.398
3.191
18.375
17.508
17.282
3
3
3
N/A
4
33
11
12
BAIC E-Series EV
Zotye Z100 / Cloud EV
1.696
2.582
16.488
15.467
3
3
16
N/A
13Volkswagen e-Golf
1.286
15.356321
14
15
16
17
18
19
20
Audi A3 e-Tron
Roewe 550 PHEV
JAC i EV
Ford Fusion Energi
Ford C-Max Energi
Kandi K10 EV e)
Kia Soul EV
1.578
1.611
1.581
1.067
1.127
1.000
1.225
11.962
10.711
10.420
9.894
9.643
7.665
7.510
2
2
2
2
2
1
1
37
34
35
9
11
10
27

TOTAL 
86.434
548.210



Manufacturers -  Nissan Falls to #4

This was the sixth seventh eighth consecutive month that BYD won the Best Selling Manufacturer title, every time with a record month (Now at 10.925 units), the chinese carmaker won its first Manufacturers title (A first for a chinese carmaker), although it failed to beat the 2014 full year sales record of Nissan (63.313 units). Better luck in 2016...

Nissan took a big tumble in the last month of the year, dropping two positions and ending the year in Fourth, with less than half of the Share won in the previous year (9% now vs 20% in '14), to the benefit of #2 Tesla and #3 Mitsubishi, both ending the year with record performances and the american brand back to the runner-up position for the first time since 2010, at the time it had delivered 704 Roadsters... 


In the lower end of the Top 10 manufacturers ranking, Kandi climbed one position, ending the year in #7, changing positions with Renault, with Ford resisting in #10 to the Chevrolet attempt to reach a Top 10 position.

As this is a Full Year edition, we dig a littler deeper, into the Top 20, where we see Chevrolet in an unusually low #11, and three newcomers, the #14 Audi, #15 SAIC Roewe and #16 Mercedes, accentuating the good performance of German and Chinese brands in 2015, with the share of the first country growing from 11% in 2014 to 20% now and the second from 17% to 32%.

PlWORLDDec.YTD%'14Pl
1BYD10.92561.726117
2Tesla8.27550.57493
3Mitsubishi7.49848.20492
4Nissan3.96047.67191
5
6
7
Volkswagen
BMW
Kandi e)
7.024
6.029
6.201
40.148
33.412
28.055
8
6
5
11
9
10
8Renault4.23427.28258
9Zotye
4.297
24.516413
10
11
12
13
14
15
16
17
18
19
20
Ford
Chevrolet
BAIC
Chery
Audi
SAIC Roewe
Mercedes
JAC
Volvo
Kia
Porsche
2.294
2.551
1.747
2.792
1.596
1.730
2.133
1.581
3.902
1.341
687
21.326
20.233
17.040
14.162
12.123
11.123
10.870
10.420
10.161
7.626
6.532
4
4
3
3
2
2
2
2
2
1
1
5
4
15
12
25
22
24
23
16
20
17








(1) - Includes Chevrolet Volt I and II, Holden Volt, Opel and Vauxhall Ampera;



e) Estimate



Class Best Sellers


Looking at the EV Market with traditional segmentation, let's see who are the Best-Sellers in each Segment:


* Micro-Car - Kandi K10 EV (Once again);

* A-Segment - Kandi K11 Panda EV (Surprise Of The Year);

* B-Segment - BMW i3 (Once again beating the Renault Zoe);

* C-Segment - Nissan Leaf (Third consecutive trophy);

* D-Segment - Ford Fusion Energi (Winner for the last time?);

* E/F-Segment - Tesla Model S (As ever);

* SUV - Mitsubishi Outlander PHEV (Third time in a row, will the BYD Tang allow a fourth time?);

* MPV - Ford C-Max Energi (As ever);

* Pick-Up - Mitsubishi Minicab Miev (As ever);

* Sports Car - BMW i8 (Winner for the second time, with no real competition in sight).

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