New Zealand October 2016

Best. Name Plate. Ever.

Record  Month 

The Kiwi EV Market is very much alive, having registered a record 57 plug-ins sold last month, up three fold YoY, with the EV Share at 0.3%.

Looking at the models ranking, the usual driving force and current YTD leader, the Mitsubishi Outlander PHEV, has seen its status being questioned recently by the BMW i3, that has won the last two Best Seller trophies, with a personal record of 17 registrations in October. 

An unexpected success story is what it can be said about the Renault Kangoo ZE, which is now Third in the ranking, trailing sales of its Zoe sibling (#12, with only 4 sales). 

In the remaining YTD ranking, the Tesla Model S is Fourth but the Audi A3 e-Tron is just one unit behind.

In the manufacturers ranking, Mitsubishi is ahead, with 39% share, but BMW (28%) is gaining ground, thanks to its six(!) model line up, followed by Renault, with 10% share.

Looking at the BEV/PHEV breakdown, all-electric vehicles are up 4% YoY, to 37%, which is the best score for BEV's since 2013, when the total amount of EV's sold was just 15 units. 

Pl	New Zealand	Oct.	YTD '16	%	'15Pl
1	Mitsubishi Outlander PHEV	15	139	39	1
2 3 4 5 6 7 8 8 8 11	BMW i3 Renault Kangoo ZE Tesla Model S Audi A3 e-Tron Volvo XC90 T8 BMW 225xe Active Tourer Mercedes C350e Porsche Cayenne Plug-In BMW i8 BMW X5 40e	17 4 4 2 2 1 1 1 3 1	70 31 23 22 19 14 7 7 7 6	20 9 6 6 5 4 2 2 2 2	2 N/A 5 4 N/A N/A N/A 6 N/A N/A
12 13 13 15	Renault Zoe Volkswagen e-Golf BMW 330e BMW 740e	1 1	4 3 3 1	1 1 1 0	N/A N/A N/A N/A
TOTAL		57	356	100

Source: mia.org.nz

Regular Hybrids + Plug-ins Ranking

Pl	Model	Sales
1	Toyota Corolla Hybrid	22
2	Lexus RX450h	22
3	BMW i3	17
4	Mitsu. Outlander PHEV	15
5	Toyota Camry Hybrid	11

Adding regular hybrids to plug-ins, the growth trend of the last ones is starting to make a dent in regular hybrids, last month two plug-ins (BMW i3 in #3 and Outlander PHEV in #4) showed up in the Top positions, something unthinkable just a year ago.

With these first signs of vulnerability, I believe it will be a question of time until Toyota NZ follows their European counterparts and starts heavily discounting their hybrids.

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Large Luxury Car Sales In America - October 2016 YTD

Though Mercedes-Benz S-Class sales had fallen 16% through the first three-quarters of 2016, the new BMW 7-Series' year to see and be seen, the S-Class came roaring back with 2420 U.S. sales in October 2016.

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U.S. Vehicle Sales Rankings By Model - October 2016 YTD
U.S. Car Sales Rankings By Model - October 2016 YTD

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Not since December 2014, nearly two years ago, has Mercedes-Benz USA achieved such a high-volume sales month with its flagship sedan. Year-over-year, S-Class volume jumped 26% in October.

Click Chart To Expand

7-Series volume is still on the rise, surging 83% in October 2016 compared with the same period one year ago. But the 7-Series, America's second-favourite full-size luxury limo, sold less than half as often as the leader. 

S-Class volume in October was roughly equal to that of the 7-Series, Audi A8, Jaguar XJ, Lexus LS, and Porsche Panamera combined.

You can click any model name in the tables below to find historical monthly and yearly U.S. auto sales data. You can also select a make and model at GCBC's Sales Stats page. This table is sortable, so you can rank large luxury cars any which way you like. Mobile users can thumb across the table for full-width access. Suggestions on how GCBC should break down segments can be passed on through the Contact page.

Click Column Headers To Sort • November 2016 • September 2016 • October 2015

Large Luxury Car	October 2016	October 2015	% Change	2016 YTD	2015 YTD	%  Change
Audi A8	354	385	-8.1%	3305	4202	-21.3%
BMW 6-Series	352	369	-4.6%	3323	6287	-47.1%
BMW 7-Series	1133	618	83.3%	10,372	6981	48.6%
Genesis G90	92	---	---	102	---	---
Jaguar XJ	335	305	9.8%	3123	3225	-3.2%
Lexus LS	352	507	-30.6%	4465	5777	-22.7%
Maserati Quattroporte	102	214	-52.3%	1826	1804	1.2%
Mercedes-Benz S-Class	2420	1921	26.0%	15,834	17,917	-11.6%
Porsche Panamera	295	353	-16.4%	3636	4238	-14.2%
---	---	---	---	---	---	---
Total	5435	4672	16.3%	45,884	50,431	-9.0%

Source: Automakers & ANDC
GCBC isn't here to break down segments, an impossible task for any group, but to display sales data for the sake of comparison. The BMW 6-Series is listed here as it now features a "mainstream" sedan bodystyle in addition to its two-door variants, just like the larger S-Class. You can always find the sales results for EVERY vehicle and form your own competitive sets by using the All Vehicle Rankings posts. The Cadillac CT6 and XTS, Kia K900, Lincoln Continental, and other large luxury cars aren't shown here on pricing grounds and strikingly different marketplace positions. Tesla, unfortunately, doesn't release model-specific monthly U.S. sales data, but HybridCars.com estimates 1200 October Tesla Model S sales, 22,056 YTD.

RECOMMENDED READING
Large Luxury Car Sales In America - September 2016
Large Luxury Car Sales In America - October 2016
Top 20 Best-Selling Cars In America - October 2016
U.S. Auto Sales Brand Rankings - October 2016
Small & Midsize Luxury Car Sales In America - October 2016

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