Portugal October 2014


"Oh Sunny Day...."

Better Days Edition

There were some 25 EV's sold last month in Portugal, placing the EV Share at 0,22%, a smidge below last year performance (0,23%), but the 266 units sold this year are already a record number for this small EV market.

"So why isn't the EV Share higher?" - One might ask.

The answer lies in the recovery of the Portuguese Auto Market, with growth rates at some 40-50%, following the electric segment growth.

Looking at the models ranking, the Nissan Leaf recovered a bit, selling 9 units, cementing the YTD Second Place, while the BMW i8 registered 4 units, an impressive result, which becomes even more amazing if we consider that the smaller i3 only sold one unit and those four units allowed it to be #2 in October.

The Renault Twizy also outsold the Zoe (4 vs 2), while the Mitsubishi Outlander PHEV had 26 confirmed registered units until last September, so i will make an estimate of another 4 units in October, making 30 sales YTD and 11% share of the EV market, a fantastic result for a PHEV in Portugal, considering that last year ALL PHEV's had only 9% share.

With PHEV's finally being granted fiscal benefits in 2015, it wouldn't be surprising if the Japanese SUV became a serious fighter for the Best Seller title next year and plug-in hybrids as a whole expanded significantly their current 25% share of the market.

In the manufacturers ranking, Renault (35% Share) kicked BMW (27%) from the Top Spot, while Nissan continues in #3, with 18% Share.

PlPortugal
Oct.
2014
%
Pl '13
1BMW i316023
7
2Nissan Leaf94918
3
3
4
Renault Twizy
Mit. Outlander PHEV e)
4
4
41
30
15
11
1
N/A
5Renault Zoe2228
5
6
7
8
9
10
11
12
13
14
15
Smart Fortwo ED
Porsche Panamera Plug-In
BMW i8
Toyota Prius Plug-In
Volkswagen e-Up!
Mitsubishi I-Miev
Opel Ampera
Volvo V60 Plug-In
Volkswagen e-Golf
Peugeot iOn


4






1
17
12
11
9
6
3
2
2
1
1
6
5
4
3
2
1
1
1
0
0
6
N/A
N/A
N/A
N/A
9
8
N/A
N/A
2

TOTAL25266100

Source: Best Selling Cars Blog; ACAP

e) Estimate

Germany October 2014



Second Life Edition

 Now that there's a new ICE Smart Fortwo flooding the streets of German Megacities, the older ED version seems to have been blessed with a Second Life here, performing its best result of the year (263 units), for how long will this go no seems to be the question, but for now this is the second consecutive Best Seller title for the electric Smart, allowing it to recover the Second Place in the YTD chart.


The Zoe also had a brilliant result (178 units), it seems that Renault is finally understanding how to sell its car properly, while in Third there's the BMW i3, selling just 133 units, sales lately have been dwindling in its home country, is this a case of production constraints, or is something else playing here?

The Outlander PHEV (89 units) was #5 and is now a frequent appearance in the monthly Top 5.


PlModel
Sales  
1Smart Fortwo ED263
2Renault Zoe178
3BMW i3133
4Volkswagen e-Up! e)120
5Mitsubishi Outlander PHEV89

Looking at the YTD ranking, the first positions only had one relevant change with the aforementioned rise of the Smart ED to #2, but the second half of the ranking had several changes, with the Merc B-Class ED in #18, while the S500 Plug-In is #19.


With 32 models now on sale, it is now possible to make segmentation, in the city cars, the VW e-Up! and Smart are fighting for #1, the Superminis are dominated by the BMW i3, the e-Golf is still to catch the Nissan Leaf in the Compact segment, the Volvo V60 Plug-In is alone in the Midsize cars, while the larger-sized segment is dominated by the Tesla Model S, but this month the #1 was for the Merc S500...

The SUV's are Outlander PHEV territory, although the Cayenne might have a word on this next year, while the ever improving BMW i8 (75 units!) has no real competition in the Sports Cars segment. Finally, MPV's and LCV's have few representatives, with the Mercedes B-Class winning the MPV segment and the Kangoo ZE the LCV's.


PlGermanyOct.YTD'14%'13 Pl
1BMW i3 1332.002205
2Smart Fortwo ED2631.286121
3Volkswagen e-Up! e)1201.234129
4Mitsubishi Outlander PHEV899339N/A
5Renault Zoe17891992
6Nissan Leaf7474673
7Tesla Model S1759368
8Renault Twizy3353554
9Volkswagen e-Golf e)795015N/A
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
31
Volvo V60 Plug-In
BMW i8
Audi A3 e-Tron
Porsche Panamera Plug-In
Toyota Prius Plug-In
Mitsubishi I-Miev
Volkswagen Golf GTE
 Opel Ampera
Mercedes B-Class ED
Mercedes S500 Plug-In
Porsche Cayenne Plug-In
Renault Kangoo ZE
Peugeot iOn
Porsche 918 e)
Citröen C-Zero
Nissan e-NV200
Ford Focus Electric
Volvo C30 Electric
Kia Soul EV
Chevrolet Volt
Volkswagen XL1 e)
Renault Fluence ZE
Citröen Berlingo EV
33
75
5
24
8
12
16
13
17
26
30

1
4
1
11
2



1

353
299
255
122
120
106
105
90
44
43
38
33
29
28
27
20
19
17
12
11
5
1
1
3
3
2
1
1
1
1
1
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
11
N/A
N/A
16
N/A
10
N/A
6
N/A
N/A
N/A
N/A
13
N/A
7
N/A
14
N/A
N/A
15
N/A
12
N/A
TOTAL1.26510.527100




Source: kba.de

e) Estimate

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