Automotive
Outlander PHEV last minute Leader in Hot Market
The Icelandic plug-in market is mirroring the Football National Team 2016 Euro Cup performance, punching well above its waist, with December registering 108 units, a new all-time record, with sales up four-fold YoY, pulling the YTD numbers to a record 862 units and the EV market share to a record 4,66%, significantly above the 2,93% of 2015.
This "Little Norway" is currently the Third market with highest plug-in share, only behind the aforementioned Norway (+/- 29%) and Hong Kong (+/- 5%), making it an interesting test bed market to study.
This "Little Norway" is currently the Third market with highest plug-in share, only behind the aforementioned Norway (+/- 29%) and Hong Kong (+/- 5%), making it an interesting test bed market to study.
The two times winner (2013 & 14) Nissan Leaf lost the 2016 Best Seller title in December, incapable of resisting the 53 Outlander PHEV registered last month, a new monthly all-time record, pulling the Japanese SUV to the leadership, with 153 units (New record), a first for a plug-in hybrid in Iceland.
Considering the local addiction for SUV's, the rise of plug-in hybrids (63% share in 2016, up from 36% in 2015) and the fact that the Mitsubishi model has always been the Best Selling PHEV ever since it landed, expect it to be the main candidate for the 2017 Best Seller title.
Considering the local addiction for SUV's, the rise of plug-in hybrids (63% share in 2016, up from 36% in 2015) and the fact that the Mitsubishi model has always been the Best Selling PHEV ever since it landed, expect it to be the main candidate for the 2017 Best Seller title.
Looking at the remaining models, in the midst of a general trend of rising sales, one model is suffering a sharp decline, with the 2015 Best Seller VW e-Golf dropping #6, with half the sales of last year, while the Tesla Model S did even worse, dropping from 19 units in 2015 to just two, and the more Iceland-suited Model X introduction serves as no excuse, as its five units do not make up for the 17 units drop of the Model S. Come on Tesla, spend some attention to this booming market...
In the brands ranking, Volkswagen (28%, down 2%) won its second Manufacturers title, with Mitsubishi (18%, up 5%) surprisingly stealing the Silver Medal in December from Nissan (16%), with Mercedes (8%) ending in Fourth, thanks to their SUV's.
| Pl | Iceland | Dec. | YTD | % | '15Pl |
| 1 2 3 4 | Mitsubishi Outlander PHEV Nissan Leaf Volkswagen Golf GTE Volkswagen Passat GTE | 53 8 3 2 | 153 117 99 87 | 18 14 11 10 | 3 2 7 N/A |
| 5 | Volvo XC90 T8 | 6 | 72 | 8 | N/A |
| 6 6 8 9 10 | Volkswagen e-Golf Mercedes GLE500e Kia Soul EV Porsche Cayenne Plug-In Audi Q7 e-Tron | 5 5 3 5 3 | 43 43 39 37 36 | 5 5 5 4 4 | 1 N/A 4 6 N/A |
| 11 12 13 | Audi A3 e-Tron Mercedes GLC350e Nissan e-NV200 / Evalia | 4 3 2 | 32 28 15 | 4 3 2 | 5 N/A 10 |
| 14 | BMW X5 40e | 3 | 14 | 2 | N/A |
| 15 | BMW i3 | 1 | 11 | 1 | 13 |
| 15 17 17 18 20 20 22 22 24 24 | Volkswagen e-Up! Renault Kangoo ZE Tesla Model X BMW 225xe Active Tourer Toyota Prius Plug-In Chevrolet Volt Tesla Model S Mercedes C350e Mercedes B250e Mercedes E350e | 1 | 10 5 5 4 3 2 2 2 1 1 | 1 1 1 0 0 0 0 0 0 0 | 9 N/A N/A N/A 11 13 8 N/A N/A N/A |
| TOTAL | 108 | 862 | 100 |
Source: us.is
