Large Luxury Car Sales In America - December 2016 & 2016 Year End

Automotive

U.S. sales of full-size luxury cars slid 9% in 2016 as the class-leading Mercedes-Benz S-Class lost a measurable chunk of market share to the newer BMW 7-Series.

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U.S. Car Sales Rankings By Model - 2016 Year End
U.S. Vehicle Sales Rankings By Model - 2016 Year End

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S-Class sales fell 14%; its share of the segment slid to 33% from 35% a year ago. BMW 7-Series sales rose 39% to 12,918 units, the highest U.S. 7-Series total since 2007. The 7-Series' share of the segment grew to 23% from 15% in 2015, earning market share not only at the expense of the S-Class but most nameplates in the class.

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The Jaguar XJ was the only other nameplate to increase its sales, year-over-year. Remaining a niche player, XJ sales grew 6%, a gain of 223 units compared with 2015, but were still down 29% compared with 2013. 

U.S.-specific monthly sales figures for the Tesla Model S are not made available by Tesla. Estimates from two sources are posted below the table.

You can click any model name in the tables below to find historical monthly and yearly U.S. auto sales data. You can also select a make and model at GCBC's Sales Stats page. This table is sortable, so you can rank large luxury cars any which way you like. Mobile users can thumb across the table for full-width access. Suggestions on how GCBC should break down segments can be passed on through the Contact page.

Click Column Headers To Sort • January 2017 • November 2016 • December 2015

Large Luxury Car	Dec. 2016	Dec. 2015	% Change	2016	2015	%  Change
Audi A8	501	424	18.2%	4149	4990	-16.9%
BMW 6-Series *	348	1461	-76.2%	3947	8146	-51.5%
BMW 7-Series	1313	1266	3.7%	12,918	9292	39.0%
Genesis G90	379	---	---	782	---	---
Jaguar XJ	436	207	111%	3834	3611	6.2%
Lexus LS	609	854	-28.7%	5514	7165	-23.0%
Maserati Quattroporte	193	275	-29.8%	2268	2398	-5.4%
Mercedes-Benz S-Class	1494	2163	-30.9%	18,803	21,936	-14.3%
Porsche Panamera	36	257	-86.0%	4403	4986	-11.7%
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Total	5309	6907	-23.1%	56,618	62,524	-9.4%

Source: Automakers & ANDC
GCBC isn't here to break down segments, an impossible task for any group, but to display sales data for the sake of comparison. The BMW 6-Series is listed here as it now features a "mainstream" sedan bodystyle in addition to its two-door variants, just like the larger S-Class. You can always find the sales results for EVERY vehicle and form your own competitive sets by using the All Vehicle Rankings posts. Sales data for brands such as Aston Martin, Ferrari, Lamborghini, Lotus, Rolls-Royce etc. are unfortunately not broken down by model. Tesla, unfortunately, doesn't release model-specific monthly U.S. sales data, but HybridCars.com estimates 5300 December Tesla Model S sales; 29,156 in 2016. The WSJ's estimate shows 2400 December sales; 26,525 in 2016. 
Bentley sold 153 Mulsannes in 2016 along with 400 Flying Spurs.

RECOMMENDED READING
Large Luxury Car Sales In America - January 2017
Large Luxury Car Sales In America - November 2016
Large Luxury Car Sales In America - December 2015
Top 25 Best-Selling Cars In America In 2016
U.S. Auto Sales Brand Rankings - 2016 Year End
Small & Midsize Luxury Car Sales In America - December & 2016 Year End

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