U.S. Auto Sales Brand Rankings - 2016 Year End

Automotive

U.S. auto sales unexpectedly increased 4% in November 2016 and then, once again against expectations, grew 3% in December 2016 to cap off an up-and-down year that turned out to be the highest-volume year in the U.S. auto industry's history.

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U.S. Vehicle Sales Rankings By Model - 2016 Year End

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With 17.54 million new vehicle sales in calendar year 2016, monthly sales grew by roughly 4700 units compared with 2015, a modest increase that likely marks the end of rapid post-recession growth. In order to produce this high level of volume, automakers turned to incentives to lure customers. The average new vehicle purchase in December, for instance, involved a $33,340 average transaction price, according to ALG, but a $3673 average discount, up 20% compared with December 2015.

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Jaguar, which doubled its sales thanks to the brand's first ever SUV and a new entry-level XE sedan, more than doubled its sales to end 2016 as America's fastest-growing auto brand. Ram, up 11% year-over-year, was America's fastest-growing volume brand. On the other end of the spectrum, defunct Scion tumbled hardest and fastest. Ram's corporate siblings – Chrysler, Fiat, and Alfa Romeo – fell 27%, 24%, and 22%, respectively. 

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General Motors, despite losing market share along with each of its three top-selling rivals, was America's top-selling manufacturer. Ford led all brands with 2,487,487 total sales. The Ford F-Series was America's best-selling truck line for a 40th consecutive year; America's best-selling vehicle overall. The Toyota Camry topped the car sales chart for a 15th consecutive year. The Honda CR-V outsold all SUVs and crossovers for a fifth consecutive year. 

If you prefer not to see automakers listed alphabetically, click column headers to sort automakers by 2016 ranking, 2016 sales, year-over-year change, or any other order. Year end best seller lists for cars, trucks, and SUVs will be added later this afternoon. In the coming days, GCBC will also publish a complete list of year end/December sales for every single vehicle line, a list which includes brand results. To find out what you can expect, you can see November's version of that post here. You can always find historical monthly and yearly sales figures for any brand by clicking the brand name in the table below or by selecting a make (or model) at GCBC's Sales Stats page

Click column headers to sort by specific categories. Using the mobile version of GoodCarBadCar? Switch to the web version at the bottom of the page, at which point columns should be sortable.
2015 Year End • 2014 Year End • 2013 Year End

Rank	Automaker	2016	2015	% Change	2016 Market Share	2015 Market Share
#22	Acura	161,360	177,165	-8.9%	0.9%	1.0%
#36	Alfa Romeo	516	659	-21.7%	0.0%	0.0%
#20	Audi	210,213	202,202	4.0%	1.2%	1.2%
#35	Bentley	2581	2686	-3.9%	0.0%	0.0%
#16	BMW	313,174	346,023	-9.5%	1.8%	2.0%
#19	Buick	229,631	223,055	2.9%	1.3%	1.3%
#21	Cadillac	170,006	175,267	-3.0%	1.0%	1.0%
#3	Chevrolet	2,096,510	2,125,347	-1.4%	12.0%	12.2%
#18	Chrysler	231,972	317,923	-27.0%	1.3%	1.8%
#12	Dodge	506,858	527,295	-3.9%	2.9%	3.0%
#30	Fiat	32,742	42,922	-23.7%	0.2%	0.2%
#1	Ford	2,487,487	2,501,855	-0.6%	14.2%	14.3%
#33	Genesis	6948	---	---	0.1%	0.0%
#10	GMC	546,628	558,697	-2.2%	3.1%	3.2%
#4	Honda	1,476,582	1,409,386	4.8%	8.4%	8.1%
#7	Hyundai	768,057	761,710	0.8%	4.4%	4.4%
#23	Infiniti	138,293	133,498	3.6%	0.8%	0.8%
#31	Jaguar	31,243	14,466	116%	0.2%	0.1%
#6	Jeep	926,376	872,908	6.1%	5.3%	5.0%
#8	Kia	647,598	625,818	3.5%	3.7%	3.6%
#27	Land Rover	73,861	70,582	4.6%	0.4%	0.4%
#14	Lexus	331,228	344,601	-3.9%	1.9%	2.0%
#24	Lincoln	111,724	101,227	10.4%	0.6%	0.6%
#32	Maserati	12,534	11,693	7.2%	0.1%	0.1%
#17	Mazda	297,773	319,183	-6.7%	1.7%	1.8%
#13	Mercedes-Benz ^	374,541	372,977	0.4%	2.1%	2.1%
#29	Mini	52,030	58,514	-11.1%	0.3%	0.3%
#25	Mitsubishi	96,267	95,342	1.0%	0.5%	0.5%
#5	Nissan	1,426,130	1,351,420	5.5%	8.1%	7.7%
#28	Porsche	54,280	51,756	4.9%	0.3%	0.3%
#11	Ram	545,851	491,170	11.1%	3.1%	2.8%
#34	Smart	6211	7484	-17.0%	0.0%	0.0%
#9	Subaru	615,132	582,675	5.6%	3.5%	3.3%
#2.2	Scion	12,028	32,958	-63.5%	0.1%	0.2%
#2.1	Toyota	2,106,374	2,121,760	-0.7%	12.0%	12.1%
#2	Toyota/Scion	2,118,402	2,154,718	-1.7%	12.1%	12.3%
#15	Volkswagen	322,948	349,440	-7.6%	1.8%	2.0%
#26	Volvo	82,724	70,047	18.1%	0.5%	0.4%
---	---	---	---	---	---	---
	General Motors	3,042,775	3,082,366	-1.3%	17.3%	17.6%
	Ford Motor Company	2,599,211	2,603,082	-0.1%	14.8%	14.9%
	Toyota Motor Corporation	2,449,630	2,499,319	-2.0%	14.0%	14.3%
	FCA/Chrysler Group	2,244,315	2,252,877	-0.4%	12.8%	12.9%
	Honda Motor Company	1,637,942	1,586,551	3.2%	9.3%	9.1%
	Nissan Motor Company	1,564,423	1,484,918	5.4%	8.9%	8.5%
	Hyundai-Kia	1,422,603	1,387,528	2.5%	8.1%	7.9%
	Volkswagen  Group *	590,022	606,084	-2.7%	3.4%	3.5%
	Daimler	380,752	380,461	0.1%	2.2%	2.2%
	BMW-Mini	365,204	404,537	-9.7%	2.1%	2.3%
	Jaguar-Land Rover	105,104	85,048	23.6%	0.6%	0.5%
---	---	---	---	---	---	---
---	Total	17,539,052	17,482,841	0.3%	---	---

Source: Automakers & ANDC 
Red font indicates declining year-over-year volume
* Does not include Lamborghini 
^ Excluding Sprinter: down 0.8% to 340,237.
ANDC Tesla brand estimate: up 5.4% to 26,725 in 2016.
WSJ Tesla brand estimate: up 69.0% to 39,975.

RECOMMENDED READING
U.S. Auto Sales Brand Rankings - 2015 Year End
U.S. Auto Sales Brand Rankings - 2014 Year End
U.S. Auto Sales Brand Rankings - December 2016 & Year End
Top 30 Best-Selling Vehicles In America - 2016 Year End

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