Can I get a roadmap? Amen!

I attended SAE Convergence last week, and I've got a couple observations that I'll be blogging about. Here’s the first.

The Panel
On the second day of the show, I attended a very informative OEM panel moderated by Paul Hansen. Paul asked the automakers what their suppliers could do to help them build their infotainment systems. Alan Amici from Fiat said, "I would like suppliers to share their roadmaps," to which the other OEMs nodded in agreement. On the surface, this seems like a rather gentle, generic request. However, I think it's actually a powerful insight that signals a fundamental change in our industry. Mr. Amici took a cue from our former president Theodore Roosevelt, speaking softly but carrying a big stick. Let me elaborate.

The History
If you stepped back in our way-back machine to three years ago or earlier, you'd find a persistent pattern. Every OEM would fully spec every software feature of every module. Which meant that every Tier 1 and software supplier, including QNX Software Systems, would have to jump through hoops trying to cut, fold, and tear their existing software to meet those custom specs. It also meant building tons of new software on top to fill the gaps. The reasoning here is pretty simple — an automaker is building a custom system, so why not build something that reflects exactly what they want? In this environment, we always presented our software roadmap and the OEMs would look politely, but it rarely influenced their designs. Instead, we ended up providing a completely bespoke version of our software stack.

The Change
About two years ago, we started to notice a powerful undercurrent in automotive that bucks this trend. Why the change? OEMs absolutely need to create consumer relevant products, and to reduce the time required to release them. More and more, they need to reuse rather than re-invent. Several OEMs at the forefront of this trend have already been exploring this. How? By working directly with the Tier 1 and suppliers to design the system with an eye towards heavy reuse of existing technologies, instead of trying to design each system from the ground up.

The Apps
This effort to reuse instead of recreate will be necessary not just to reduce the time of delivery, but also to enable any type of cross-brand app experience. Apps that live in app stores require a consistent set of APIs. It’s very hard to do that if every single OEM is busy customizing and recreating every aspect of the system software. The “we’ll design our own” approach will result in fragmentation even worse than that experienced by the Android community. Unconstrained, it carries the threat of creating dozens of independent silos, with no ability to share apps between car makers. It means dilution of the already small automotive volume into even tinier markets — one for each automaker — which doesn’t bode well for anyone building automotive apps. OEMs will need to buck the desire to customize everything if they want to build a thriving app community.

The Punchline
When automakers are focused on their value-add, like HMI designs and custom features, instead of reinventing plumbing, it helps everyone. The OEMs, the tier ones, and the software suppliers benefit from using a consistent platform amongst themselves. So Mr/Ms Carmaker: would you like to see our roadmaps? We'd absolutely love to share them. We’d even like to help build them with you!

This post originally appeared in Andy's True Gryc blog.

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Autonomous cars? Suddenly, I’m not so skeptical

Guest post from Emil Dautovic, European automotive business development manager for QNX Software Systems

As a driving enthusiast, I have always felt a bit skeptical about the notion of autonomous cars. The reason is simple: I actually enjoy driving and don’t want someone else to do it for me, in this case the car itself.

Recently, however, my skepticism has begun to soften. I am fascinated, for example, by the SARTRE road train project, where a lead vehicle takes responsibility for a platoon of semi-autonomous cars. Also, recent research from the U.S. Highway Loss Data Institute suggests that, when it comes to some driving tasks, ADAS systems can already put many human drivers to shame.

Autonomous drive will become especially important when today’s “always on” generation starts to buy cars in earnest. They will, no doubt, want to consume multimedia and interact through social media even while on the road, and automakers will need to accommodate them.

HMIs with more (and less) distraction
What would this mean for car makers? Among other things, the infotainment system in a self-driving car could offer an HMI mode that gives the driver more freedom to pay attention to non-driving activities. When the car subsequently needs a human driver (for instance, it becomes disconnected from a road train), the infotainment system could disable these features and immediately go back to a less distracting user interface.

Also, driver assist systems — such as those for detecting animals and pedestrians — would need to be integrated with the road train system to decide how to react when, say, a rabbit runs in front of the car. For instance, should the car brake and warn other cars of the fact, or would it be safer to simply keep driving? It will be interesting to follow this initiative and see how the technical and business aspects evolve, and how, for example, the owner of the lead vehicle will be paid.

For another interesting example of research into autonomous drive, check out the BRAiVE project led by the VisLab team at the University of Parma. The BRAiVE project uses a variety of sensors, with a focus on low-cost alternatives that could realistically integrated into in production cars.

Bells and whistles
So what kind of impact could all this have on a company providing automotive software platforms?

There will, I believe, be an increased demand for a platform that could run all of these applications, enabling the advanced use cases while ensuring that critical functions always have enough processor power. And, of course, the platform will have to be reliable. If this same platform could offer all the bells and whistles available in consumer electronics and demanded by younger drivers, the self-driving future might prove to be a bit closer than we think.

By the way, if you’re unfamiliar with the SARTRE road train project, check out this video:

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More about Emil
Emil Dautovic is an automotive business development manager at QNX Software Systems, where he is responsible for the European automotive market. Prior to joining QNX, he worked as a business area manager for The Astonishing Tribe (TAT), where he built TAT's automotive business from scratch and helped transform the company into an important player in the automotive HMI field with leading automotive OEMs and tier ones. He has also worked at AU-System (later Teleca and Obigo), where he served as a consultant on GSM base station development and as a sales representative serving mobile phone OEMs and ODMs worldwide. Emil holds an M.Sc. in Electronic Engineering from Lunds Tekniska Högskola.

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