Romania July 2016

SUV-Land

Last July was the month best ever for plug-ins in Romania, with 13 units, with YTD sales at 60, this market is growing 50% YoY. True, the starting base was small, but growth is always good, right?

With the EV Share now at 0.14%, the needle is starting to move in the Romanian market.

An interesting trend in this market is the plug-in hybrid SUV rule, being responsible for two thirds of sales, after two years of Mitsubishi Outlander PHEV dominion (2014 & '15), SUV's have diversified in the Luxury end, with the BMW X5 PHEV now leading the ranking.

The best cars are only #4, with both the Mercedes C350e and BMW i3 collecting 5 units.

Another existing trend is the Premium brands prevalence, with only Mitsubishi and Renault representing the lower priced segments. Nissan is strangely absent.

Pl	Romania	July	2016	%	Pl '15
1	BMW X5 40e	2	14	23	1
2	Mitsubishi Outlander PHEV		10	17	3
3	Mercedes GLE500e	4	9	15	6
4	Mercedes C350e	4	5	8	8
4	BMW i3		5	8	4
4 7 7 9 10 10	Volvo XC90 T8 Renault Twizy BMW i8 Renault Zoe Tesla Model S Porsche Cayenne Plug-In	1 1	5 4 4 2 1 1	8 7 7 3 2 2	2 8 6 5 N/A 8
	TOTAL	13	60	100

Source: http://www.drpciv.ro/

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Turkey July 2016

Antalya, Sun and a BMW i8. Could imagine worse vacations...

BMW i8 Best Seller

Finally we have enough information to make a (small) ranking of EV Sales in Turkey.

Basically, this is a story written only by BMW and Renault, with their plug-ins making the complete ranking.

An interesting fact is the success of the BMW i8 in Turkey, leading with 28 units registered this year, it might not sound much, especially in such a large market, but it's enough to lead not only the EV ranking, but also its sports car class, beating the 6-Series (All 3 bodies included) brethren and, most importantly, the Porsche 911, being one of the few markets where the Sports-car-golden-standard is outsold by the i8. 

Interestingly, the German Sports car was also the 2015 Best Selling EV, with the much cheaper competition playing as also rans.

This year the Renault Zoe seems poised to take the BMW i3 from the runner-up position, so it will be interesting how the race between these two ends up.

Closing the ranking, we have the Renault Twizy, slowly making its way in the tourist-friendly cities. 

Pl	Turkey	July	2016	%	Pl '15
1	BMW i8	4	28	39	1
2	Renault Zoe	16	18	25	3
3	BMW i3		17	24	2
4	Renault Twizy		9	13	4
	TOTAL	20	72	100

Source: http://www.odd.org.tr/

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