Germany April 2015

Fighting for the "EV Meisterschaft"
#1 GTE Edition

The 1.719 EV's sold last month represent a 60% increase regarding the same month last year, meaning that EV Sales continue in good health in Germany, with the EV Share now at 0,59%, up from 0,44% last year.

Looking at the monthly ranking, for once there were no major surprises, with the Golf GTE (277 units, new Personal Best), repeating the Best Seller title of January, followed by the BMW i3 (219 units, personal best this year) and the Outlander PHEV.

The #4 Audi A3 e-Tron sold 192 units, its best result of the year, while there was a tie in #5, with the Renault Zoe and the Tesla Model S both selling 86 units.

Looking at the particular case of the american car, it is a good result within the plug-in niche, but looking at the larger picture of their ICE direct competitors, it is a disappointing number, as all of them outsold the S (Merc CLS - 451 units, Audi A7 - 560, BMW 6-series - 280, Panamera - 168). If in the future Tesla wants to be a player in the General Market, it needs to sell consistently above the 150 units/month. Will it get there eventually? Ladies and Gentlemen, please make yout bets.

PlModel
Sales  
1Volkswagen Golf GTE277
2BMW i3 *219
3Mitsubishi Outlander PHEV202
4Audi A3 e-Tron192
5Ren. Zoe / Tesla Model S86

The YTD ranking saw another leadership change, with the Golf GTE dethroning the BMW i3, while the Mitsu Outlander PHEV continues Third, with 11% Share and only 1% behind the top two.

The Audi A3 e-Tron climbed to #4 (Dropping the Leaf to #5), while the Tesla Model S also climbed one position, to #6.

An interesting trend in Germany is the rise of plug-in hybrids, last year there was only one representative in the Top 5 (Outlander PHEV, in #5), now they are the majority (Golf GTE, Outlander PHEV, Audi A3 e-Tron), this evolution is visible in the BEV / PHEV breakdown, as plug-in hybrids now have 44% Share vs 25% last year, which means that if Europe is leaning towards PHEV's, Germany is leading the way.

There are new models landing in the ranking, two from BMW (X5 and 2-Series PHEV) and one from Audi, the Q7 e-Tron, that registered 22 units in its debut month, a considerable amount, considering the price, staying only 11 units behind the already established Porsche Cayenne Plug-in.  

PlGermanyApr. YTD'15%'14 Pl
1Volkswagen Golf GTE2777721213
2BMW i3 *219716121
3Mitsubishi Outlander PHEV202688115
4Audi A3 e-Tron192543910
5Nissan Leaf3649487
6Tesla Model S8638066
7Volkswagen e-Golf7537268
8Smart Fortwo ED8433552
9Kia Soul EV71311528
 10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
24
26
27
27
29

Renault Zoe
Volkswagen e-Up!
BMW i8
Mercedes B-Class ED
Volvo V60 Plug-In
Porsche Cayenne Plug-In
Mercedes S500 Plug-In
Renault Twizy e)
Nissan e-NV200 / Evalia
Toyota Prius Plug-In
Porsche Panamera Plug-In
Mitsubishi I-Miev
Audi Q7 e-Tron
Volkswagen Passat GTE
Opel Ampera
BMW 2-Series A. T. PHEV
Ford Focus Electric
Peugeot iOn
BMW X5 Plug-In
Renault Fluence ZE

71
29
49
65
32
30
30
10
15
11
7
22
3
6
8
6

3
1
86   282
184
182
160
129
121
115
108
80
62
47
28
22
17
8
8
7
3
3
1

5
3
3
3
2
2
2
2
1
1
1
0
0
0
0
0
0
0
0
0

3
4
11
16
12
19
20
9
21
15
14
17
N/A
N/A
18
N/A
26
23
N/A
31

TOTAL1.7196.179100

* - 97 Bev + 122 Rex


Source: kba.de

Norway April 2015

GTE: Another model ready to cannibalize regular ICE's sales?

Fresh Blood Edition

EV Sales in Norway went back to normal, to just 2.552 registrations, with the EV Share regressing to a meager 21%....

In April the Top Two positions belonged to te usual top players (e-Golf and Model S), but below these two is where things get interesting, as several plug-in hybrids shined, the Outlander PHEV was Third with 190 units, the Audi A3 e-Tron improved once again its personal best and ended the month with 182 units and the #4, a first for the german car.

In #7 we have a new appearance, with the VW Golf GTE (finally) landing in Norway, with 144 units, will we see it lead the PHEV chart, just like its e-Golf brother does in the BEV front? Maybe, but the A3 e-Tron cousin and the Outlander PHEV will bee two tough cookies to beat.

As for the Mercedes B-Class ED, the 134 units sold last month not only represent a new personal record, but it also might mean that the plug-in Mercedes have finished their landing safely and now are opening the gates and letting all their electrics come out and play.

PlModelSales  
1Volkswagen e-Golf804
2Tesla Model S230
3Mitsubishi Outlander PHEV190
4Audi A3 e-Tron182
5Nissan Leaf167

Looking to the YTD ranking, the PHEV Best-Seller trophy is hardly disputed by the Outlander PHEV, up one position to #6 and now only 5 units behind the #5 and direct competitor Audi A3 e-Tron. 

The Merc B-Class ED had a great month, jumping five positions to #10, while the Golf GTE is #14 for now, but a Top 10 place is in its sights in the next couple of months.

Looking at the brands ranking, Volkswagen continues to increase the lead (40%), followed at a distance by Tesla (17%) and Nissan (13%).

PlNorwayApr.YTD '15%'14Pl
1Volkswagen e-Golf8043.476335
2Tesla Model S2301.762172
3Nissan Leaf1671.249121
4Volkswagen e-Up!13562063
5Audi A3 e-Tron182551521
6Mitsubishi Outlander PHEV19054656
7Renault Zoe15451558
8BMW i310243844
9
10
Peugeot iOn
Mercedes B-Class ED
61
134
262
230
2
2
11
N/A
11
12
Kia Soul EV
Mitsubishi I-Miev
40
37
212
193
2
2
7
9
13
14
Volvo V60 Plug-In
Volkswagen Golf GTE
53
144
176
146
2
1
14
N/A
15
16
17
18
19
20
20
22
23
24
Nissan e-NV200 / Evalia
Citröen C-Zero
BMW i8
Peugeot Partner EV
Toyota Prius Plug-In
Citröen Berlingo EV
Renault Kangoo ZE
Smart Fortwo ED
Opel Ampera
Mercedes S500 Plug-In
14
93
4

4


4


121
95
20
10
8
5
5
4
2
1
1
1
0
0
0
0
0
0
0
0
15
8
20
12
17
16
19
22
21
N/A

TOTAL2.55210.647100


Source: elbil.no; dinside.no

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