Automotive
Kia Edition
Finally a decent month for this asian market, with 76 units sold, 64 of them being Kias and 38 belonging to the new Soul EV, landing this month and going straight to #1 in May.
Looking at the YTD ranking, Kia won the models (Ray EV) and manufacturers leadership, with no intentions of letting it go in the near future.
A final mention for the BMW i3, registering seven units, the little german car is starting to gain traction in South Korea, will it be a relevant player here?
Pl | South Korea | May | 2014 | % | Pl '13 |
1 | Kia Ray EV | 26 | 83 | 38 | 2 |
2 | Samsung SM3 ZE | 5 | 69 | 32 | 1 |
3 4 | Kia Soul EV Chevrolet Spark EV | 38 | 38 18 | 17 8 | N/A 3 |
5 | BMW i3 | 7 | 11 | 5 | N/A |
TOTAL | 76 | 219 | 100 |
Source:AutoDataBowl