Sporty Car Sales In America - January 2017

Automotive

U.S. sales of Detroit's famed muscle car trio tumbled 36% in January 2017, a year-over-year dive valued at nearly 6800 lost sales.

January is not a month on which to base future pony car sales, but after sales of each car decreased in 2016 and the category slid 9%, it's entirely possible that January acts as a predictor of harsh declines yet to come.

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U.S. Vehicle Sales Rankings By Model - January 2017
U.S. Car Sales Rankings By Model - January 2017

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Ford's intention is to buck up demand in the latter portion of the year with an updated 2018 Mustang. But as consumers increasingly look to higher-riding vehicles as their enthusiast purchase – Tacomas, Wranglers, F-150 Raptors – it's increasingly difficult to sell Camaros and Challengers and Mustangs. The base is happy, of course. But the base is only so large. 

Click Chart To Expand

Mustang sales slid 33% in January 2017, but the Ford still led the category, outselling the second-ranked Camaro by 1458 units. It was the worst full month for the Camaro since the nameplate returned in 2009.

You can click any model name in the tables below to find historical monthly and yearly U.S. auto sales data. You can also select a make and model at GCBC's Sales Stats page. 

These tables are now sortable, so you can rank sports cars, coupes, and GTs any which way you like. Mobile users can thumb across tables for full-width access. Suggestions on how GCBC should break down segments can be passed on through the Contact page.

Click Column Headers To Sort • February 2017 • December 2016 • January 2016

American Muscle	Jan. 2017	Jan. 2016	% Change	2017 YTD	2016 YTD	% Change
Chevrolet Camaro	3588	5551	-35.4%	3588	5551	-35.4%
Dodge Challenger	3393	5661	-40.1%	3393	5661	-40.1%
Ford Mustang	5046	7580	-33.4%	5046	7580	-33.4%
---	---	---	---	---	---	---
Total	12,027	18,792	-36.0%	12,027	18,792	-36.0%

Euro Sports Cars	Jan. 2017	Jan. 2016	% Change	2017 YTD	2016 YTD	% Change
Alfa Romeo 4C	38	68	-44.1%	38	68	-44.1%
Audi TT	163	155	5.2%	163	155	5.2%
BMW Z4	70	42	66.7%	70	42	66.7%
Jaguar F-Type	330	333	-0.9%	330	333	-0.9%
Mercedes-Benz SLC/SLK	236	266	-11.3%	236	266	-11.3%
Porsche Boxster	166	243	-31.7%	166	243	-31.7%
Porsche Cayman	277	188	47.3%	277	188	47.3%
---	---	---	---	---	---	---
Total	1280	1295	-1.2%	1280	1295	-1.2%

Misc. Sporty Cars	Jan. 2017	Jan. 2016	% Change	2017 YTD	2016 YTD	% Change
Audi A5	304	515	-41.0%	304	515	-41.0%
BMW 2-Series *	658	710	-7.3%	658	710	-7.3%
Buick Cascada	312	88	255%	312	88	255%
Chevrolet Corvette	1263	1501	-15.9%	1263	1501	-15.9%
Fiat 124 Spider	240	---	---	240	---	---
Honda CR-Z	89	192	-53.6%	89	192	-53.6%
Infiniti Q60	732	132	455%	732	132	455%
Lexus RC	447	755	-40.8%	447	755	-40.8%
Mazda MX-5 Miata	929	560	65.9%	929	560	65.9%
Nissan 370Z	324	358	-9.5%	324	358	-9.5%
Scion FR-S/Toyota 86	474	507	-6.5%	474	507	-6.5%
Subaru BRZ	204	361	-43.5%	204	361	-43.5%
Subaru Impreza WRX/STi *	2142	2336	-8.3%	2142	2336	-8.3%
Volkswagen Eos	---	123	-100%	---	123	-100%
Volkswagen GTI *	1731	1496	15.7%	1731	1496	15.7%
Volkswagen Golf R *	443	477	-7.1%	443	477	-7.1%
---	---	---	---	---	---	---
Total	10,292	10,111	-1.8%	10,292	10,111	-1.8%

Premium Sporty Cars	Jan. 2017	Jan. 2016	% Change	2017 YTD	2016 YTD	% Change
Acura NSX	50	---	---	50	---	---
Audi R8	65	11	491%	65	11	491%
Bentley Continental GT	56	32	75.0%	56	32	75.0%
BMW i8	50	32	56.3%	50	32	56.3%
Cadillac ELR	3	67	-95.5%	3	67	-95.5%
Dodge Viper	53	28	89.3%	53	28	89.3%
Jaguar XK	---	1	-100%	---	1	-100%
Lexus LFA	---	1	-100%	---	1	-100%
Maserati GranTurismo	32	71	-54.9%	32	71	-54.9%
Mercedes-AMG GT	81	125	-35.2%	81	125	-35.2%
Mercedes-Benz SL-Class	232	214	8.4%	232	214	8.4%
Nissan GT-R	65	66	-1.5%	65	66	-1.5%
Porsche 911	814	723	12.6%	814	723	12.6%
---	---	---	---	---	---	---
Total	1501	1371	9.5%	1501	1371	9.5%

Source: Automakers & ANDC
* indicates a vehicle which is also shown in another GCBC segment breakdown
^ BMW USA, not GoodCarBadCar, has chosen to combine sales figures of the 1-Series and 2-Series.
Clearly GoodCarBadCar is not suggesting that the cars in the tables above are all direct competitors. Establishing categories among cars as unique as even the Audi TT and Porsche Boxster has never pleased a single reader, so cars have been lumped together so you can simply see how buyers looking for sports cars, roadsters, hot hatches, convertibles, GTs, and wanna-be sports cars spend their money. Greater categorization of cars would only lead to problems that automakers create by not isolating model-specific sales figures: we don't know how many M3s BMW has sold or how many Civics are Si models, for example. The numbers we do have are listed above. The BMW 6-Series has been removed from the premium list because we don't use this space as a showcase for sedans (unless automakers release data for high-end sporting models like the Lexus ISF, as Toyota Canada does) and the 6-Series lineup now relies heavily on a sedan variant. GoodCarBadCar is always open to hearing about the ways you would break down segments, so feel free to get in touch. You can always find the sales results for EVERY vehicle and form your own competitive sets by using the All Vehicle Rankings posts. Sales data for brands such as Aston Martin, Ferrari (200), Lamborghini (52), Lotus, Rolls-Royce (119) etc. are unfortunately not broken down by model. ANDC estimates say sales for Aston Martin and Lotus in the first seven months of 2016 were 87 and 15, respectively. 

RECOMMENDED READING
Sporty Car Sales In America - February 2017
Sporty Car Sales In America - December 2016
Sporty Car Sales In America - January 2016
Top 20 Best-Selling Cars In America - January 2017
U.S. Auto Sales Brand Rankings - January 2017

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