Ireland September 2016

Nissan Leaf, meet your nemesis


The End of an Era? - Edition

The seasonal Irish EV market is growing steadily, with YTD sales up 18%, to 646 units, already above the last year record of 588 units.

The local Golden Standard, the Nissan Leaf, had an additional 10 units registered last month, but for the first time this year, it wasn't the Monthly Best Seller, with the BMW 330e registering 21 units, the German PHEV has been collecting good results ever since it arrived in April, it is now Second in the YTD ranking and, production constraints allowing, it can be the first real competitor to the Leaf in three years, for now it has 75 units sold (In only six months), a new yearly record for any model not named Leaf...

Will this be a model to face up to the four times (2011/12/14/15) winner Nissan Leaf, in 2017?

Elsewhere, the another BMW climbed in the ranking, with the X5 PHEV rising one position to #7, making it five plug-in hybrids in the Top 7 positions.

Once a BEV stronghold, in 2013 it was still a 100% BEV market, PHEV's have been gaining ground and in 2016 they account for 37% of sales, and while BEV's are down 16% YoY, PHEV's are up a stratospheric 260%, we are witnessing also the end of an era here... 

Looking at the manufacturers ranking, Nissan is firm in the leadership, with 53% share, but BMW (23%) is growing, thanks to its strong (And vast) lineup, while Volvo is Third, with 9% share.

PlIrelandSep. YTD%'15Pl
1Nissan Leaf10338521
2
3
BMW 330e
Volvo XC90 T8 PHEV
21
1
75
58
12
9
N/A
N/A
4
5
BMW i3
Mitsu. Outlander PHEV
3

43
27
9
4
3
2
6
7
8
Volkswagen Golf GTE
BMW X5 40e PHEV
Renault Zoe
3
3

21
15
13
3
2
2
11
6
4
9
BMW i8
91
7
10Porsche Cayenne Plug-In18110
11
12
12
14
14
16
17
17
19
19
BMW 225xe Active Tourer
Tesla Model S
Audi A3 e-Tron
Nissan e-NV200 / Evalia
Mercedes S500e
Volkswagen Passat GTE
Renault Twizy
Porsche Panamera Plug-In
Volvo V60 Plug-In
Renault Kangoo ZE










7
6
6
5
5
4
2
2
1
1
1
1
1
1
1
1
0
0
0
0
N/A
15
8
5
14
N/A
11
N/A
16
13

TOTAL42646100

Canada August 2016 & September Preview



Volt pushes the market forward

Canada's EV market is running hot, with 1.081 units registered in August, it was the third consecutive month that the four digits were achieved, with YoY up 62%, pulling the EV Share to a record 0.48% (And over 0,6% in August), heading the Canadian EV Market to some 9.000 units by the end of the year, thus shattering the present record of 6.657 units, recorded last year.

A local darling, the Chevrolet Volt, Canada's four times Best Selling EV, leads the way, improving its own record for the third fourth fifth consecutive time, to 421 units, which begs the question: Where will the sales peak for the Chevy product be? 400 units a month? 500? 

Spoiler alert for September: The Volt reached 446 units last month, not only new personal record, but also a new all-time high for a single model in Canada. Will we see it reach 500 in October?

The other significant model with available numbers for last month is the Nissan Leaf, with 146 units, two units above September '15.

Looking at the rest of the ranking, the main news was the rise-and-rise of the Tesla Model X in the ranking, it is now #5 with 389 units, becoming the Best Selling SUV on the market, with four months to go, the Freemont-made SUV seems certain to reach #4, as for a podium position, it's not impossible, but the Leaf lead seems too much to handle.

In the manufacturers ranking, Chevrolet is the Master In Command, thanks to the Volt success, with 32% share, followed by Tesla (21%) and Nissan (14%).

PlCanadaAug.YTD%
1Chevrolet Volt4212.09832
2Tesla Model S 1091.00715
3Nissan Leaf17093914
4Kia Soul EV 764597
5
6
7
8
9
Tesla Model X
Volvo XC90 T8
Audi A3 e-Tron
BMW i3
BMW X5 40e
107
38
17
20
27
389
350
243
213
172
6
5
4
3
3
9
11
P. Cayenne Plug-In
BMW i8
29
6
165
124
3
2
12Ford C-Max Energi 171112
13Ford Focus Electric21921
14
15
16
17
18
19
20
21
22
Ford Fusion Energi
Mitsubishi I-Miev
Chevrolet Spark EV
P. Panamera Plug-In
Cadillac ELR
Mercedes S550e
Smart Fortwo ED
Renault Twizy
Porsche 918
9
11
3






86
46
29
15
10
7
6
4
1
1
1
0
0
0
0
0
0
0

TOTAL1.0816.584100

Source: Good Car Bad Car / Green Car Reports


Tesla Model S vs The Others 

PlModelYTD '16
1Mercedes CLS / E-Class 2.110
2BMW 5-Series1.329
3Tesla Model S 1.007
4Mercedes S-Class697
5Audi A6656

Like in its domestic market, the Model S is stable at the Third Spot, but the BMW 5-Series is closer here than south of the border, maybe with a sales push (The S75 for S60 price?) it can overcome the Bimmer soon.



Tesla Model X vs The Others 

PlModelAug. '16
1Mercedes GLE 647
2BMW X5529
3Volvo XC90255
4Audi Q7247
5

Mercedes GLS
Tesla Model X
229
107

Now that the Model X has landed and is on its third deliveries month, we can see that its numbers have to increase significantly, if it wants to reach the same level of success of its Model S older brother, will we see it reach the 300 units/month soon?



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