BMW might have a winner here |
Active Tourer Edition
Unlike other markets, the Italian EV market is not experiencing growth, with year to date sales inclusively dropping 13% regarding 2015, with the EV Share at a low 0,11%.
Looking at the models ranking, there is a surprise in the ranking, with the newcomer BMW 225xe Active Tourer scoring an impressive 94 units, the best monthly result for any model in the last 10 months and a record for any plug-in BMW.
The Volkswagen Golf GTE was the third Best Selling model in February, jumping to Fourth and underlining a fundamental change in the market: The rise of PHEV's, in 2016 they count 42% of the EV market, when last year they had 21% and in 2014 only 9%...
As for pure electrics, the Nissan Leaf continues to sell in decent numbers, the veteran C-Zero is experiencing a Second Youth, placed in the Runner-up position, while the sports-sedan Tesla Model S had another two digit month, placing it at a best ever Fifth position.
Looking at the manufacturers ranking, the chronic leader Renault (Fourth, with just 8% share) had a horrible start, leaving the leadership for BMW, with 34% Share, followed by Nissan (16%) and Volkswagen (10%).
Pl | Italy | Feb. | YTD | % | '15Pl |
1 | BMW 225xe Active Tourer | 94 | 103 | 30 | N/A |
2 3 | Citröen C-Zero Nissan Leaf | 13 32 | 67 56 | 19 16 | 6 1 |
4 | Volkswagen Golf GTE | 25 | 32 | 9 | 5 |
5 | Tesla Model S | 10 | 22 | 6 | 8 |
6 | Renault Twizy e) | 10 | 20 | 6 | 4 |
7 8 9 10 | BMW X5 40e Mercedes B250e Peugeot iOn Renault Zoe | 2 5 6 | 15 12 11 9 | 4 3 3 3 | 11 10 22 2 |
11 11 | BMW i3 Volkswagen e-Up! | 1 2 | 4 4 | 1 1 | 3 11 |
13 | Nissan e-NV200 / Evalia | 1 | 2 | 1 | 17 |
14 | Renault Kangoo ZE | 1 | 1 | 0 | N/A |
14 | Smart Fortwo ED | 1 | 0 | 9 | |
TOTAL | 204 | 359 | 100 |
Source: greenstart.it