USA July 2016

Automotive
Birthday Boy





Volt, Star Of The Month

July carried on with the recent upwards sales trend, with over 13.000 units registered, up a very healthy 51% YoY, with the EV share increasing to 0.76%, a new all time high.

The Star Of The Month was the Chevrolet Volt, not only it was the first EV to reach the 100.000 barrier, after five and a half years on the market, but it did so by being the Best Seller in July, delivering some 2.406 units, its best performance in two years, does this means the GM product will finally take off? Will it be able to survive the Bolt hype, or will it thrive on the increased traffic due to the Bolt launch?

Looking below, the BMW i3 sales surged to 1.479 units, allowing it to climb to #6, the Kia Soul EV (179 units, new pb) climbed one position to #16 and the BMW 330e climbed two positions to #22, thanks to a pb 81 units. With Kia not willing to satisfy EV demand in full and BMW too busy with the 330e success in Europe, if there weren't production constraints, these two models could certainly go much higher in the ranking.

In the manufacturers ranking, Tesla (27%, down 1%) is comfortable in the leadership, while Chevrolet (18%) is doing a good job at keeping Ford (17%) at bay.

On a side note, 52 Toyota Mirai's and 8 Hyundai Tucson FCEV were registered, with YTD numbers of Fuel Cells now at 303 units this year, making it 0,003% of the US auto market.

Pl
USA
July
YTD
%
1
Tesla Model S e)
2.040
13.324
17
2
Chevrolet Volt
2.406
12.214
16
3
Ford Fusion Energi
1.341
8.576
11
4
Tesla Model X e)
750
7.578
10
5
Nissan Leaf
1.063
6.856
9
6
BMW i3
1.479
4.359
6
7
Ford C-Max Energi
755
3.980
5
8
BMW X5 40e
649
3.226
4
9
Fiat 500e
425
2.645
3
10
Audi A3 e-Tron
349
2.291
3
11
Volkswagen e-Golf
344
1.799
2
12
13
14
15
Chevrolet Spark EV
Hyundai Sonata PHEV
Por. Cayenne PHEV
Volvo XC90 T8
333
375
148
178
1.767
1.735
1.314
1.184
2
2
2
2
16
17
18
19
20
21
22
23
24
25
26
26
28
29
Kia Soul EV
BMW i8
Cadillac ELR
Ford Focus Electric
Smart Fortwo ED
Mercedes B250e
BMW 330e
Por. Panamera PHEV
Bolloré Blue Car
Mercedes GLE550e
Mercedes S550e
Toyota Prius Plug-In
Mitsubishi I-Miev
Porsche 918
179
166
15
58
62
50
81
21

30
1
4
20
1
792
786
511
504
428
360
218
177
140
49
46
46
40
1
1
1
1
1
1
0
0
0
0
0
0
0
0
1
TOTAL
13.322
76.946
100

 e) Estimate


Source: insideevs.com; Good Car Bad Car



Tesla Model S vs The Others

Pl
Model
 YTD 2016
1
Mercedes E & CLS 
27.683
2
BMW 5-Series
23.578
3
Tesla Model S
13.324
4
Audi A6
10.150
5
Cadillac CTS
9.219
  
The Model S has found its place in the market, being the bronze medalist, behind the Mercedes E/CLS-Class and BMW 5-Series sales champs, with the rest of the competition unable to catch the Californian.

An interesting stat is that while the Model S is growing 10% YoY, all other models are dropping (Mercedes -11%, 5-Series -9%, A6 -24%(!) and CTS -18%). 



Tesla Model X vs The Others

Pl
Model
 July 2016
1
Mercedes GLE
4.412
2
Volvo XC90
2.888
3
BMW X5
2.744
4
Mercedes GLS
2.670

Tesla Model X
750

The Model X has a tougher job than the Model S, not only it has a larger (And more dynamic) number of competitors, but also because of the SUV-Craze, they are selling faster than their sedan relatives, in July the Model X lost the contact from the top positions, dropping to #10 in its class.
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