Automotive
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The Force Awakens, Chapter 1 - Range ist Kaiser
The YTD German EV ranking had, as always, several changes, with these being the main ones:
- The Mitsubishi Outlander PHEV climbed another position, in this case to #6, and is now trying to reach #4 and win the race for Best Selling PHEV;
- The aforementioned Kia Soul EV jumped six positions to #8, and considering last year final quarter, Kia's funky vehicle is expected to climb even higher;
- Audi's giant-wagon-on-stilts Q7 e-Tron climbed another two places, to #13, becoming also the new leader in the Posh-Size of Surrey-SUV segment;
- An even higher jump had the Tesla Model X, jumping 12 positions to #21, while stepping over the Mercedes GLE500e competitor. If the Q7 e-Tron seems out of reach for the moment, it wouldn't be surprising to see the "X" end the race in Second among the Luxury SUV class.
After a number of so-so performances, the German EV Market finally awoke to a decent performance, with 3.072 units, a 41% YoY rise and the best result of the year.
With this result, the EV Share grew to 0.68%, which is still below the 0.75% registered last year, but i think it is on the right path to the 2015 result and establish a new highmark.
Looking at the September models ranking, there were a number of surprises, something this market has become to known for, if the leadership of the BMW i3 is not surprising, given the mass deliveries of the 33 kWh version combined with the recent incentives, but the volume of registrations was nevertheless impressive, with 511 units, shattering the previous personal best of the German hatch (334 units last December), while also scoring the Third Best ever monthly score by a single model in Germany, only behind those shady results achieved by the Kia Soul EV last year...
...Speaking of the Soul EV, last month the Korean Crossover-thingy surged to 418 units, a 314% increase in just one month, which itself (101 units) was already a significant departure from the 50-something average that the Kia product had throughout this year. Mmmm...
Besides the increased range i3, the current two Long Range BEV's in the market joined the September ranking, with the Tesla Model S in Fourth (200 units, up 50 % YoY) and the Model X in Fifth, contributing for an almost 100% blue ranking this month.
With the 40 kWh version of the Zoe just weeks away and the eagerly awaited Opel Ampera-e yet some six months to arrive, we should then confirm the market trend, which is (Long) Range as the key factor to EV growth and also for preference over PHEV's, as the shift in the mix of the i3 composition shows, with the 22 kWh version at 1/3 BEV, 2/3 Rex, while the 33 kWh version has 2/3 BEV, 1/3 Rex.
With this result, the EV Share grew to 0.68%, which is still below the 0.75% registered last year, but i think it is on the right path to the 2015 result and establish a new highmark.
Looking at the September models ranking, there were a number of surprises, something this market has become to known for, if the leadership of the BMW i3 is not surprising, given the mass deliveries of the 33 kWh version combined with the recent incentives, but the volume of registrations was nevertheless impressive, with 511 units, shattering the previous personal best of the German hatch (334 units last December), while also scoring the Third Best ever monthly score by a single model in Germany, only behind those shady results achieved by the Kia Soul EV last year...
...Speaking of the Soul EV, last month the Korean Crossover-thingy surged to 418 units, a 314% increase in just one month, which itself (101 units) was already a significant departure from the 50-something average that the Kia product had throughout this year. Mmmm...
Besides the increased range i3, the current two Long Range BEV's in the market joined the September ranking, with the Tesla Model S in Fourth (200 units, up 50 % YoY) and the Model X in Fifth, contributing for an almost 100% blue ranking this month.
With the 40 kWh version of the Zoe just weeks away and the eagerly awaited Opel Ampera-e yet some six months to arrive, we should then confirm the market trend, which is (Long) Range as the key factor to EV growth and also for preference over PHEV's, as the shift in the mix of the i3 composition shows, with the 22 kWh version at 1/3 BEV, 2/3 Rex, while the 33 kWh version has 2/3 BEV, 1/3 Rex.
| Pl | Model | Sales |
| 1 | BMW i3 | 511 |
| 2 | Kia Soul EV | 418 |
| 3 | Renault Zoe | 279 |
| 4 | Tesla Model S | 200 |
| 5 | Tesla Model X | 177 |
The YTD German EV ranking had, as always, several changes, with these being the main ones:
- The Mitsubishi Outlander PHEV climbed another position, in this case to #6, and is now trying to reach #4 and win the race for Best Selling PHEV;
- The aforementioned Kia Soul EV jumped six positions to #8, and considering last year final quarter, Kia's funky vehicle is expected to climb even higher;
- Audi's giant-wagon-on-stilts Q7 e-Tron climbed another two places, to #13, becoming also the new leader in the Posh-Size of Surrey-SUV segment;
- An even higher jump had the Tesla Model X, jumping 12 positions to #21, while stepping over the Mercedes GLE500e competitor. If the Q7 e-Tron seems out of reach for the moment, it wouldn't be surprising to see the "X" end the race in Second among the Luxury SUV class.
The manufacturers ranking is as balanced as usual, with the top brand now being BMW, with 18% (Up 1%), followed by Volkswagen, down to Second, 27(!) units ahead of the Third Placed Renault, both down 1% to 16%.
| Pl | Germany | Sep. | YTD | % | '15 Pl |
| 1 2 | Renault Zoe BMW i3 * | 279 511 | 2.115 1.748 | 12 10 | 6 2 |
| 3 | Tesla Model S | 200 | 1.178 | 7 | 7 |
| 4 5 | Audi A3 e-Tron Volkswagen Golf GTE | 100 124 | 1.008 976 | 6 6 | 5 4 |
| 6 | Mitsubishi Outlander PHEV | 173 | 973 | 6 | 3 |
| 7 | Volkswagen Passat GTE | 83 | 892 | 5 | 9 |
| 8 9 | Kia Soul EV Nissan Leaf | 418 29 | 857 762 | 5 4 | 1 10 |
| 10 11 12 | Volkswagen e-Golf BMW 225xe Active Tourer Renault Twizy | 91 119 55 | 639 628 573 | 4 4 3 | 8 20 15 |
| 13 14 15 | Audi Q7 e-Tron Mercedes C350e Volvo XC90 T8 | 130 58 38 | 565 537 524 | 3 3 3 | 24 13 28 |
| 16 | Volkswagen e-Up! | 14 | 321 | 2 | 12 |
17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 | Mercedes B250e Mercedes S500e BMW 330e Porsche Cayenne Plug-In BMW X5 40e Tesla Model X Volvo V60 Plug-In Mercedes GLE500e BMW i8 Nissan e-NV200 / Evalia BMW 740e Mercedes GLC350e Renault Kangoo ZE e) Porsche Panamera PHEV Peugeot iOnCitroen C-Zero Smart Fortwo ED Citroen Berlingo EV e) Peugeot Partner EV e) Others | 50 39 39 35 177 55 20 14 35 16 37 35 10 16 25 12 5 5 5 20 | 311 284 265 244 237 209 207 193 192 119 118 117 115 110 86 84 76 45 30 138 | 2 2 2 1 1 1 1 1 1 1 1 1 1 1 0 0 0 0 0 1 | 14 32 17 22 N/A 18 29 16 19 25 N/A N/A N/A 23 36 36 11 33 33 |
TOTAL | 3.072 | 17.480 | 100 |
* - 291 Bev + 220 Rex
e) Estimate
Source: kba.de
Tesla Model S vs The Others
Pl | Model | Sep. 2016 |
1 | Audi A7 | 268 |
2 | Tesla Model S | 200 |
3 | BMW 6-Series | 159 |
4 | Jaguar XF | 153 |
5 | Mercedes CLS | 132 |
The Model S is becoming a force to be reckoned with in Germany, arguably the hardest market to crack by the Californian Automaker.
Although with sales up 9% YoY, it is still too early to race against the local Big Boys (BMW 5-Series, Audi A6, Mercedes E-Class), but if we compare it with the closest rivals in price and concept, then we can see that the All-electric-Sports-Sedan is doing fine, racing at the same level of its most direct rivals.
Tesla Model X vs The Others
Pl | Model | Sep. 2016 |
1 | Porsche Cayenne | 582 |
2 | Jaguar F-Pace | 264 |
3 | BMW X6 | 263 |
4 | Tesla Model X | 177 |
The Model X has a tougher job than the Model S, but with the production constraints now behind, in September Tesla's SUV finally had a decent delivery month, closing in on its most direct competitor (BMW X6), but still far from the Sports-SUV-Daddy, the Porsche Cayenne.
