Automotive
PHEV's down, BEV's up
Known for being the PHEV capital of the World, the Dutch EV market had a 180º shift early this year, with the end of plug-in hybrid incentives, now all electric cars are outselling PHEV's on a 3 to 1 ratio.
Despite this small earthquake, registrations continued in the black for the second month in a row, this time up 10% YoY, to 490 units, with the plug-in (PHEV+BEV) market share now at 1,44%, while BEV share alone is at a best ever 1,08%.
This year all-electrics are growing 107%, to 909 units, some 300 units more than in the same period last year, while PHEV's are down 48%, having lost close to 300 units regarding 2016. Is it just me or...
Looking forward, the shift away from plug-in hybrids seem like a certainty now, if these translate in direct transfers to BEV's remains to be seen, anyhow this seismic change in the Netherlands will surely be a case study on how incentives can influence plug-in markets.
Looking forward, the shift away from plug-in hybrids seem like a certainty now, if these translate in direct transfers to BEV's remains to be seen, anyhow this seismic change in the Netherlands will surely be a case study on how incentives can influence plug-in markets.
But we digress, back at February Best Sellers, one can see the best selling plug-in hybrid showing up only in Sixth (Volvo XC90 PHEV, 46 units), with the Top five best sellers being all-electric (Even the BMW i3 only registered BEV's!).
An eventful surprise shows up in Number One, with the Tesla Model S recording its best Second-month-of-the-quarter in over600 three years, with 153 units, while the Nissan Leaf seems to have found the fountain of youth (Big discounts tend to do that), by registering 79 units (Up 18% YoY!), winning Second Place.
An eventful surprise shows up in Number One, with the Tesla Model S recording its best Second-month-of-the-quarter in over
Interestingly, three of these Top 5 Best Sellers can be considered Long Range BEV's (Over 350 kms NEDC Range), proving that Long Range Electric Cars will reach higher sales levels once they become widely available.
Pl | Model | Sales |
1 | Tesla Model S | 153 |
2 | Nissan Leaf | 79 |
3 | BMW i3 | 72 |
4 | Renault Zoe | 50 |
4 | Tesla Model X | 38 |
Looking at the YTD ranking, the Tesla Model S is the new leader, while the previous Top Dog, the Hyundai Ioniq Electric falls down to Fifth.
Outside the First Seven places, the only models to reach two digits belonged to Mercedes, with the #9 GLC350e registering 10 units and climbing two positions, while the #11 B250e MPV scored 11 sales, its best result in almost a year, jumping seven positions with it.
In the manufacturers ranking, the 2016 Sixth Place Tesla is now in the lead (25% share, up 9%), displacing BMW (15%, down 2%), now followed by Nissan (13%).
Pl | Netherlands | Feb. | YTD | % | '16Pl |
1 2 | Tesla Model S BMW i3 * | 153 72 | 218 160 | 18 13 | 5 14 |
3 | Nissan Leaf | 79 | 142 | 12 | 13 |
4 | Renault Zoe | 50 | 120 | 10 | 17 |
5 6 7 8 9 10 11 12 | Hyundai Ioniq Electric Tesla Model X Volvo XC90 PHEV Volkswagen Passat GTE Mercedes GLC350e Porsche Cayenne Plug-in Mercedes B250e Audi Q7 e-Tron | 16 38 24 1 10 1 11 2 | 111 88 70 44 25 21 19 18 | 9 7 6 4 2 2 2 1 | 23 15 3 1 31 22 20 6 |
13 | Nissan e-NV200 / Evalia | 3 | 15 | 1 | 16 |
14 14 14 | Mercedes C350e Mitsubishi Outlander PHEV Kia Soul EV | 2 2 4 | 14 14 14 | 1 1 1 | 4 7 27 |
17 | Mercedes E350e | 2 | 12 | 1 | 10 |
18 | BMW 225xe Active Tourer | 11 | 1 | 11 | |
19 19 21 22 | Citröen C-Zero BMW X5 40e BMW 330e Volkswagen e-Up! | 2 2 3 4 | 10 10 9 8 | 1 1 1 1 | 38 26 2 24 |
22 | Audi A3 e-Tron | 2 | 8 | 1 | 12 |
22 25 25 27 27 29 30 31 32 | Mercedes GLE500e Volkswagen Golf GTE Volvo V60 Plug-In Mercedes S500e Peugeot iOn BMW 740e Toyota Prius Plug-In BMW i8 Kia Optima PHEV | 3 2 1 1 | 8 7 7 6 6 5 4 2 1 | 1 1 1 0 0 0 0 0 0 | 30 8 9 35 34 18 25 29 21 |
TOTAL | 490 | 1.207 | 100 |
* - 72 Bev + 0 Rex
Source: RAI Vereniging
Regular Hybrids + Plug-ins Ranking
Pl | Model | Feb. Sales |
1 | Toyota C-HR Hybrid | 340 |
2 | Kia Niro | 325 |
3 | Toyota Auris Hybrid | 204 |
4 | Toyota Yaris Hybrid | 199 |
5 | Tesla Model S | 153 |
If we add regular hybrids to plug-ins, the surprise is the leadership of the Toyota C-HR Hybrid, with 340 units, followed by another trendy newcomer, the Crossover Kia Niro, with 325 units (When do you present us with a BEV Niro, Kia?), with the usual Toyota best sellers relegated to Third and Fourth, with the only plug-in present (Tesla Model S) closing the Top 5.
While i don't see prospective plug-in hybrid buyers of the past returning to smelly Diesels, regular hybrids can recapture some of these customers, especially those that never plugged-in their PHEV's...
While i don't see prospective plug-in hybrid buyers of the past returning to smelly Diesels, regular hybrids can recapture some of these customers, especially those that never plugged-in their PHEV's...
Tesla Model S & Others
Pl | Model | Feb. Sales |
1 | Volvo S/V90 | 273 |
2 | BMW 5-Series | 208 |
3 | Mercedes E-Class | 173 |
4 | Tesla Model S | 153 |
5 | Audi A6 | 80 |
Looking at the E-Segment/full-size vehicles, the surprise is the leadership of the Volvo S/V90, with 273 units (When does the T8 version distribution starts, Volvo?), with the BMW 5-Series and Mercedes E-Class completing the podium.
The Tesla Model S showed an unexpected good performance for an off-peak month, with 153 units, surpassing the Audi A6 with it. Was this a one time thing for Tesla, or will it join Volvo and consistently spoil the Three Marys dominion?
Tesla Model X & Others
Pl | Model | Sales |
1 | Volvo XC90 | 47 |
2 | Tesla Model X | 38 |
3 | BMW X5 | 27 |
4 | Land Rover Range Rover | 25 |
5 | LR Range Rover Sport | 24 |
Speaking of Volvo and Tesla, both manufacturers share the top positions on the Luxury SUV class, with two Range Rovers(!) closing the Top 5, although in this case it is still too early to write off Audi, as its Q7 SUV had a peak last December, so it will take some time to recover.
Let's see how things are a couple of months from now...
