Automotive
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Outlander PHEV #1 In Reshuffled Ranking
With 176 plug-ins sold in the first half of 2016, the growth registered in NZ has slowed down significantly, up only 10%, with the EV Share slightly up to 0.25% vs 0.22% in 2015.
Looking at the models ranking, the Mitsubishi Outlander PHEV is again the undisputed leader (For the third year in a row), with sales up 36% YoY.
Below the japanese SUV, six of the ten models are all new to New Zealand, with the surviving ones being the BMW i3 (#2 with 32 units), Audi A3 e-Tron (#6 with 9 units, down 60% YoY) and Porsche Cayenne PHEV (#7, with 4 units).
The most notable absence is the Nissan Leaf, NZ's Best Selling EV in 2012 and the second most common plug-in in this market. With Nissan giving up on this market at this point, only time will tell if it was a good business decision...
Among this year rookies, the best performers are the Volvo XC90 T8 (#3 with 11 units) and the BMW 225xe Act. Tourer (#5 with 10 units).
This market reshuffle increased the PHEV dominion, with plug-in hybrids now owning 73% of the market, up 6% regarding the 67% share of 2015.
| Pl | New Zealand | June | YTD '16 | % | '15Pl |
| 1 | Mitsubishi Outlander PHEV | 22 | 91 | 52 | 1 |
| 2 3 3 5 6 7 8 | BMW i3 Volvo XC90 T8 Tesla Model S BMW 225xe Active Tourer Audi A3 e-Tron Porsche Cayenne Plug-In BMW X5 40e | 14 2 1 4 1 1 | 32 11 11 10 9 4 3 | 18 6 6 6 5 2 2 | 2 N/A 5 N/A 4 6 N/A |
9 9 11 | Renault Kangoo ZE Renault Zoe BMW 330e | 2 2 1 | 1 1 1 | N/A N/A N/A | |
| TOTAL | 45 | 176 | 100 | ||
Source: mia.org.nz
Plug-Ins Versus Regular Hybrids
| Pl | Model | 2016 YTD |
| 1 | Toyota Camry Hybrid | 195 |
| 2 | Toyota Prius C | 146 |
| 3 | Mitsubishi Outlander PHEV | 91 |
| 4 | Toyota Corolla Hybrid | 53 |
| 5 | Lexus NX300h / RX450h | 53 |
If we combine regular hybrid sales with plug-ins, only the Outlander PHEV shows decent numbers against Toyota's products, but even so, far from the leader Camry Hybrid.
