Automotive
RIP |
Outlander PHEV #1 Edition
With 160 plug-ins sold to date, the explosive growth registered last year in NZ is down to a slower rate, up 15% regarding the same period last year, with the EV Share now at 0.25% vs 0.20% in '14.
Looking at the models ranking, the Mitsubishi Outlander PHEV continues to lead, although sales are down 42% regarding last year, is this the real demand for the japanese SUV or are buyers waiting for the restyled model?
All other models (Except the soon dead Holden Volt) register sales increases, with the Nissan Leaf recovering last month the Third spot from the Audi A3 e-Tron.
A final note on the Holden Volt performance, numbers were never significant (5 units in 2012, two in '13, 9 last year), high prices and small consumer awareness lead to these disappointing results...But now that the EV market is gaining visibility and there's a new, improved (and cheaper) Volt right around the corner, what does GM do? They cancel the Holden Volt Mk2!!! But, why?!?!? All it was needed was to change the logo!!! And i thought OLD GM had gone away for good...
Pl | New Zealand | June | YTD '15 | % | '14Pl |
1 | Mitsubishi Outlander PHEV | 14 | 67 | 42 | 1 |
2 3 4 | BMW i3 Nissan Leaf Audi A3 e-Tron | 3 5 3 | 31 25 23 | 19 16 14 | 3 2 N/A |
5 5 7 | Holden Volt Porsche Cayenne Plug-In Tesla Model S | 5 5 4 | 3 3 3 | 3 N/A N/A | |
TOTAL | 25 | 160 |
Source: mia.org.nz