Automotive
My last trip was to Switzerland, one of the few countries in Europe where it's usual to see V6 and V8 powered cars running around the streets, and there i spent some time looking for EV's. When i said that to my swiss colleagues, they looked at me in a strange way and said: "EV's?!? But...Why?...You don't have by any chance a Prius, do you?". When i asked why, they answered me: "Well, here in Switzerland they say that the Prius is for gays..."
With this
Mitsubishi I-Miev - The first EV i saw was a I-Miev in the Geneva Airport running around between lanes and airplanes and if you come to think of it, it's a smart use for EV's, small distances, low speeds, it's like a electric car heaven. The second (and last) car i saw from the I-Miev family was also a company car, so...No private sales here.
Renault Twizy - The tiny Twizy is different and therefore a good way for companies to advertise, so the few i saw in the middle of big cities had company decals, making express deliveries at the same time they were used as mobile bilboards. And still no private buyers...
Opel Ampera - The one i saw apparently was a private car and after making a remark that the Opel had a plug, the guy that was with me said: "Wow, nice!...It doesn't look like an electric car!". When i asked him about how an electric car looks like, he answered: "Well, you know...Small, slow, flimsy...".
So, for private EV sales to increase here, they should suit the swiss tastes for SUV's and Sport(y) cars. Tesla has a good chance here to shine...
