Automotive
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| It has the home advantage here, but can it win away too? |
1-2 Win for Nissan
We start our round for December with Spain, which has the added bonus of new data regarding LCV's and a surprise win there, but more on that later...
The year ended on a strong note, with 287 units sold, second best result of the year, placing the YTD sales at 1.956 units, a new record for the Spanish EV Market, and a 53% improvement over 2013. The EV Share also had a small jump, establishing itself at 0,228%, above the 0,176% of 2013.
Looking at the December models ranking, the Nissan Leaf collected another monthly trophy (Fifth in a row), with 71 registrations (Second Best Result of the year) and 465 YTD, the best yearly performance in Spain by any model not named Renault Twizy.
But the real news came in Second, with Nissan's utilitarian e-NV200 registering 46 units in December and 184 YTD, placing the japanese offering ahead of the LCV sales champion Kangoo ZE (164 units YTD), sure, being built in Barcelona gives the e-NV200 a home advantage, but nevertheless, it is a warning sign for Renault and an indication that Nissan might have another winner here.
On the YTD ranking, the undisputed leader was the Nissan Leaf (24% share, 3% more than last year), which repeated this year the Best Seller title won in 2013, while the Renault Zoe ended in the runner-up position, with 289 units, a 53% increase over last year, and the last position of the podium was for the first time for a plug-in hybrid, the Mitsu Outlander PHEV surprised everyone and ended in #3, tripling at the same time the global PHEV share to 15%.
By brands, after winning in 2012 and 2013, Renault (34%) got again the title, but this time it had to sweat to remain in front of Nissan (33%), while BMW (12%) took the Bronze medal from Mitsubishi (12%) in the final stage, thanks to another brilliant performance from the i8 sports-car (5 units in December, #10 YTD, ahead of the Panamera Plug-In and Tesla!). As a whole, the Renault-Nissan Alliance as a group got 67% share, so this is a market that is deeply-in-Alliance turf.
A final reference for Volkswagen, while it was the Best Selling Brand in the global market, regarding plug-ins it only got 2%(!) share. Those EV prices have to come down, VW...
After a accurate preview of 2014, 2015 should continue to see the Spanish EV Market growing, with sales reaching at least 3.000 units (If incentives continue, of course), while the Nissan Leaf will try to defend its crown from the competition, both form the inside (Renault Zoe) as from the outside (Outlander PHEV).
Looking at the December models ranking, the Nissan Leaf collected another monthly trophy (Fifth in a row), with 71 registrations (Second Best Result of the year) and 465 YTD, the best yearly performance in Spain by any model not named Renault Twizy.
But the real news came in Second, with Nissan's utilitarian e-NV200 registering 46 units in December and 184 YTD, placing the japanese offering ahead of the LCV sales champion Kangoo ZE (164 units YTD), sure, being built in Barcelona gives the e-NV200 a home advantage, but nevertheless, it is a warning sign for Renault and an indication that Nissan might have another winner here.
On the YTD ranking, the undisputed leader was the Nissan Leaf (24% share, 3% more than last year), which repeated this year the Best Seller title won in 2013, while the Renault Zoe ended in the runner-up position, with 289 units, a 53% increase over last year, and the last position of the podium was for the first time for a plug-in hybrid, the Mitsu Outlander PHEV surprised everyone and ended in #3, tripling at the same time the global PHEV share to 15%.
By brands, after winning in 2012 and 2013, Renault (34%) got again the title, but this time it had to sweat to remain in front of Nissan (33%), while BMW (12%) took the Bronze medal from Mitsubishi (12%) in the final stage, thanks to another brilliant performance from the i8 sports-car (5 units in December, #10 YTD, ahead of the Panamera Plug-In and Tesla!). As a whole, the Renault-Nissan Alliance as a group got 67% share, so this is a market that is deeply-in-Alliance turf.
A final reference for Volkswagen, while it was the Best Selling Brand in the global market, regarding plug-ins it only got 2%(!) share. Those EV prices have to come down, VW...
After a accurate preview of 2014, 2015 should continue to see the Spanish EV Market growing, with sales reaching at least 3.000 units (If incentives continue, of course), while the Nissan Leaf will try to defend its crown from the competition, both form the inside (Renault Zoe) as from the outside (Outlander PHEV).
| Pl | Spain | Dec. | YTD'14 | % | '13Pl |
| 1 | Nissan Leaf | 71 | 465 | 24 | 1 |
| 2 | Renault Zoe | 40 | 289 | 15 | 3 |
| 3 | Mitsubishi Outlander PHEV | 35 | 209 | 11 | N/A |
| 4 | BMW i3 | 35 | 204 | 11 | 11 |
| 5 | Renault Twizy e) | 15 | 201 | 10 | 2 |
| 6 | Nissan e-NV200 | 46 | 184 | 9 | N/A |
| 7 | Renault Kangoo ZE | 30 | 164 | 8 | 7 |
| 8 9 10 11 11 13 14 14 14 14 18 18 20 21 22 22 22 25 | Smart Fortwo ED Volvo V60 Plug-In BMW i8 Porsche Panamera Plug-In Renault Fluence ZE Volkswagen e-Golf Tesla Model S Toyota Prius Plug-In Citröen Berlingo EV BYD e6 Peugeot Partner EVVolkswagen e-Up! Mitsubishi I-Miev Opel Ampera Citröen C-Zero Kia Soul EV Porsche 918 Chevrolet Volt | 5 3 1 1 1 4 | 35 23 22 18 18 16 15 15 15 15 13 13 11 6 2 22 1 | 2 1 1 1 1 1 1 1 1 1 1 1 1 0 0 0 0 0 | 9 N/A N/A 12 5 N/A 16 10 N/A N/A N/A 4N/A 13 8 N/A N/A 15 |
| TOTAL | 287 | 1.958 | 100 |
Source: foro coches electricos; Best Selling Cars Blog
