Automotive
 |
| Mitsubishi needs fresh models fast |
Mitsubishi Meltdown
The Japanese EV was down 50% YoY in August, with some 1.100 units, placing the YTD numbers at some 17.000 units, approximately the same amount as in in the same period last year, with the EV Share steady at 0.5%. Although the overall numbers follow last year volumes, the way the two local heavy-weights are behaving, couldn't be much different.
The 30kWh-rejuvenated Nissan Leaf continues to be the main driving force, with 11.120 units registered until August, up 64% YoY, with the yearly all-time record for a single model in Japan (14.177 units, scored by the same Leaf, in 2014), expected to be broken this December, an extraordinary feat for a car that will have six years by then...
On the other hand, emissions scandal is hurting badly Mitsubishi, the Outlander PHEV YTD sales are down 28% to little over 4.000 units, while the 151 units sold last month were its worst performance in over three years, to worsen things even further, the Miev family is also in the doldrums, with August presenting symbolic numbers and drops between 70 to 95% YoY.
As consequence of this, Nissan is miles ahead in the manufacturers ranking, with 66% share, 41% ahead of Mitsubishi (26%), while BMW is Third, with 5% share. Toyota may pull a rabbit out of the hat (Prius Prime) in the last months of the year, but for now it seems the German automaker will be the first foreign brand to reach the Podium in Japan.
Speaking of Toyota, there were 63 Mirai registrations...
On the other hand, emissions scandal is hurting badly Mitsubishi, the Outlander PHEV YTD sales are down 28% to little over 4.000 units, while the 151 units sold last month were its worst performance in over three years, to worsen things even further, the Miev family is also in the doldrums, with August presenting symbolic numbers and drops between 70 to 95% YoY.
As consequence of this, Nissan is miles ahead in the manufacturers ranking, with 66% share, 41% ahead of Mitsubishi (26%), while BMW is Third, with 5% share. Toyota may pull a rabbit out of the hat (Prius Prime) in the last months of the year, but for now it seems the German automaker will be the first foreign brand to reach the Podium in Japan.
Speaking of Toyota, there were 63 Mirai registrations...
| Pl | Japan | August | 2016 | % | Pl '15 |
| 1 | Nissan Leaf | 791 | 11.120 | 64 | 2 |
| 2 | Mitsubishi Outlander PHEV | 151 | 4.162 | 24 | 1 |
| 3 | BMW i3 e) | 100 | 800 | 5 | 4 |
| 4 | Nissan e-NV200 / Evalia e) | 50 | 400 | 2 | 7 |
| 5 | Tesla Model S e) | 25 | 200 | 1 | 6 |
| 6 7 8 9 10 11 11 | Toyota Prius Plug-In e) Mitsubishi Minicab Miev Mitsubishi I-Miev Mit. Minicab Miev Truck BMW i8 e) BMW 330e e) Audi A3 e-Tron e) | 5 3 7 3 5 5 5 | 183 166 128 52 40 5 5 | 1 1 1 0 0 0 0 | 3 8 5 9 10 N/A N/A |
| TOTAL | 1.150 | 17.261 | 100 |
e) Estimate
