Automotive
The new partnerships are a boon to automakers and Tier 1 suppliers, especially those that target multiple geographies. More than ever, these companies can choose the navigation solution, or solutions, best suited to a given country or region.
The good news continues with ZENRIN DataCom, a leading provider of mapping services and products from Japan. ZENRIN is now integrating its Its-mo NAVI [Drive] 2013 application — which offers fuel prices, nearby parking spots, and other location-based features — with the QNX CAR Platform. In fact, ZENRIN and QNX demonstrated this integration last week at the Smartphone Japan conference in Tokyo.
The choice of venue may seem surprising, but it makes sense: Its-mo NAVI [Drive] is a smartphone app that, thanks to the collaboration between ZENRIN and QNX, can now run on head units as well. More to the point, this integration illustrates the benefit of building support for mobile app environments into a car infotainment platform: automakers can tap into a much larger developer community.
A spokesperson from ZENRIN DataCom says it best: “The automotive market in Japan and the rest of Asia is a vibrant and compelling environment for app developers but market volume is significantly lower than that for smartphones. A cross-platform concept is key as it enables apps to run on both smartphones and vehicle head units with minimal changes. The QNX CAR Platform, with its rich support for mobile application environments, is a very attractive feature for app developers in the mobile world.”
If you’d like more about ZENRIN and its navigation app, I invite you to read the press release and visit the ZENRIN website.
