Automotive
For info on the little 4x4, http://blog.caranddriver.com/high-n-dry-jeep-renegade-adds-altitude-deserthawk-trims/
I suppose this is a way of branding the Renegade with a famous trail, like they did with the Wrangler when they went with calling the upgraded model the Rubicon
http://www.sandflats.org/647/Fins-Things-44-Trail